Jiuxian network Shang Talk about entrepreneurship: Don't be intimidated by others, use the results to explain the problem

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"Guide" We have a dream, I hope that every person in the world can choose from the Jiuxian online to his favorite wine. This article for Jiuxian Network CEO Shang Oral Entrepreneurship Process, in the oral he talked about his entrepreneurial process, Jiuxian Network was born, and to the entrepreneur made 7 suggestions.

The changes and wonders that the Internet brings to us

In fact, in 2008, our company first put forward a tens of billions of planning, when we put forward tens of billions of planning when we are thinking, with what method can use to 10 billion of the scale, in the study of this path when we found that doing the traditional wholesale business is not to do the scale of the white billion, Then we want to two ways in the future can do 20 billion, or to do retail, the second road is to run a winery, to do a like Maotai Wu ye such cattle winery. I want to run a 10 billion winery. Retailing looks easier.

When we were doing retail, we set up a project team and then researched it. Study how to do a chain of wine, and then we found in China, in the circumstances, the wine chain is very difficult to live. At that time opened the wine line chain open more on the loss of more ruthless, open less on the loss of less, on the whole, no one company wine chain can make money, the main contradiction is a turnover, single shop operating costs are too high, especially the cost of rent. A shop words only 35 million turnover a year, the cost is calculated to reach 1.5 million or even higher, so it is very difficult to make money.

At that time I thought if I wanted to do 10 billion of the sales, if a shop had to do 5 million in a year, I would have to open 2000 stores, open 2000 stores, and if I had 10 employees in a store, I would have to hire 20,000 employees, I think it was horrible. I can not do it, I think this has become the whole of China's more than 20,000 employees, with such a decentralized management to go, I think it is an impossible thing, so we did not do.

At that time, when I was in Tsinghua Emba, the teacher felt that the internet can sell things, I think online shopping a point can cover the whole of China, this does not have to open so many stores, because the site management than you decentralized management much better.

So based on such a sixth feeling, then we said that do it, so we first batch of E-commerce to open an online shop, first cast 2 million try to see how, and then we created the Jiuxian net. Of course, these 2 million may be over three months after the money is spent, but we feel this thing is very feeling, the last feeling traction we have to continue to go on, so we have voted 10 million, after that not only we continue to go inside tens of millions of, tens of millions of to hit the money, others also take money to support us, In 2011 we achieved a development, in 2011, Sequoia Capital and other fund investment bank gave us two rounds of financing, help us to solve our financial difficulties.

The capital helps us to expand the business at the same time, also gave us the confidence, in 2011 November 11 in Singles Day our day sale has done more than 10 million, also has strengthened us to make the electric trader's determination. Then by 2012, our company has made greater progress, we have completed the third round of financing, while our team in Guangzhou, Shanghai, these cities are entering into use, consumer experience sales are on a large scale. When the end of 2012, we also deserved to become China's wine-type electric business leading enterprises.

It can be said that the Internet has changed our fate, from a local to become a national liquor sales enterprises, it played a vital role, then today Jiuxian Network has become China's most influential wine point company.

Suggestions to everyone:

1, in the face of the challenges of the internet era, no business can not have the support of IT technology

Because I am a business, do not understand too much technology, but it brings us a very profound impact. Just like our company, if we don't have the support of it technology in a day, we can't do business and we can't sell the tip. I remember, especially in 2011, when we had our entire IT system down and downtime, and Dell was the first to give us enough support to help us get through that dark day.

It was in this opportunity that I realized very profoundly that it was so important to a company.

2, do not be intimidated by the conclusion of the people, using the results to explain the problem

We Jiuxian this company is a very traditional company, when our company just founded Jiuxian NET, our friend said that the traditional enterprises can not do e-commerce, because the traditional enterprises do not have the gene to do electricity, so we are very depressed, the most classic one, I do it friends to our company to visit, After the visit he saw us all the children wearing uniform fixtures, he said you see I said, your company does not have the gene to do it, do IT companies how to wear uniform clothes? I think indeed, this traditional enterprise is about the norm, it is about free play. So we canceled our employees ' fixtures the next day, and what we wanted to wear. In fact, today we began to sum up the time, we found a situation, in fact, those successful e-commerce companies today, often from the traditional enterprise, because e-commerce its nature or retail, or to talk about standardization, the essence of retailing is to pay attention to standardization. Because it is a labor-intensive industry. Need a lot of to standardize our work flow, standardize our service standards and so on, to enhance our service, improve the company's competitiveness.

3, do not care about their own like who, the most important thing is to live our own

In fact, when I was young, I thought that when I was a teenager, we should have an idol, a respected or admired entrepreneur. But today we find that I think these things are not very important. I think we should not care about who we are like, the most important thing is that we should live our own, we can not become a trade, to others, to the Community valuable people.

4, not quiet and far, happy entrepreneurship, smell process

In fact, at the beginning of the business we feel pressure, we feel that we have to face so many consumers, but also face so many upstream suppliers to face the investors, and the face of these employees to pay, we feel the pressure is very high, and even feel very painful. Then one day we want to understand, we say to be happy entrepreneurship enjoy this process.

5, a wide knot of good fortune, a total win the future, do not hit the mouth of a fight

We this company and other E-commerce companies have some different places, that is, when other E-commerce companies are fighting a war, in the price wars we do not do, because we think we have a concept, called wide knot good margin do not make enemies. We think that a company can succeed, or can do a lot of business, we can not depend on the strength and weakness of competitors, so we feel that we are willing and including competitors, such as people can achieve some cooperation, the ability to complement each other. China's market is very big, no that business can eat, so we believe that they die with each other, why not cooperate? So our company is a very big feature is a wide range of good luck, win the future.

6, innovation for different enterprises, have different value

Innovation for different enterprises, there are different values, but for our company, we think that the most important is not innovation, in fact, there is not much innovation, because we do is retail, is the online wine line, we can have what kind of way to the fastest speed of the real wine to the hands of consumers, security assurances sent to the past. So in this I think there is not much innovation, because this is the business model itself is so simple. But specific to every detail of innovation is very challenging. Because we are the leading enterprise of wine electric business.

7, brand awareness and corporate image

In fact, when we started the day of this company, it planted a good gene, the brand gene. We unify the company's domain name, trademark name, company name.

Because we know the importance of the spread of the brand, so we first called Beijing Jiuxian Electronic Commerce Co., Ltd., and then our trademark called Jiuxian NET, Our domain name is www.jiuxin.com, so this we spread in the time this is very convenient to spread, it will save a lot of advertising fees, avoid appearing you have done more than 10 years suddenly one day to change domain name, that past how many billion not to cast.

Another is the image, such as we made a micro-film, 100 episodes called "Men and Women". Is particularly funny, is specifically to tell the wine jokes, has not started the line, number 23rd began to go online, very funny. I do not want to do, although the Internet is very open and free, but we hope to give you a more rigorous image, because we are a must have quality assurance company, so not too casual, too casual is not serious about this company. At least, start with me.