Joe Win and start again: Electric business channels to sell noodle to create food industry millet

For Joe to win, many people are not unfamiliar. Yes, he is the one who repeatedly defeated, repeatedly defeated and repeated war "entrepreneurs. A bowl of noodles, a red sorghum ", experienced three entrepreneurial, three models, two failures, the third can be successful?" Perhaps success is close at hand, if he truly realizes and makes up his own short plate. Joe wins and mountains again, or sells his red sorghum noodle. July 6, 2014, Joe Win and Hongji Capital successfully signed a cooperation agreement, High-profile announced the competition "Urban building catering market." However, this time and two times before the difference is, Joe wins to rely on the electricity quotient, opens a kind of the burgeoning micro catering pattern "--O2O, lets the general office worker", does not have to be able to eat the noodle noodles in the building. Two times in the business world, Joe wins is a very controversial figure. Although repeated war repeatedly defeated, repeatedly defeated, but still tough, persistent, not admit defeat ... But this time, the focus is on the commercial model of light products, "Joe Win, can a comeback, from an entrepreneur" into a real entrepreneur? Joe won from the first place, in the catering industry left-right sudden, passionate entrepreneurship. Its first venture was in 1995, when Red Sorghum walked the traditional chain catering mode. In the meantime, he succeeded in the red Sorghum stewed noodle, open to the land in Beijing Wangfujing (600859, shares bar) Street, because of the challenge Western King "McDonald's and a shot." But later, Joe won blindly pursuit of rapid scale, but neglected the risk of capital management, and eventually led to the break of the capital chain. Joe was also jailed for suspected illegal fund-raising. However, this prison has not poured out the entrepreneurial passion of Joe win. After his release, he is still waiting for the opportunity, only to realize his entrepreneurial dream-to build China's national fast food brand. Joe won the first two startups, separated by 13 years. By the year 2008, Joe won a new opportunity. In his eyes, this time is a real business, he had a whim to invent a convenient noodle. At this time, excited Joe win, feel the opportunity really came. He adopted the industrial product model, that is, industrialized production + multi-commercial channel mode. Although in product innovation, Joe won the forefront of the industry, but due to the differences with the partners, the higher cost, as well as distributors, channels and other factors such as poor control, its second venture again fold. Joe wins is good at brand operation, but in the team, channel and system construction, obviously have short board, this is the root cause of his failure. "Some people in the industry said. The repeated defeats made Joe a controversial figure. He has not only avoided the controversy, but has enjoyed the controversy. In his eyes, there is controversy about the value, if there is no value, naturally no one is concerned. The third venture to 2013 years, has been 53-Year-old Joe Win, with a new idea, began to brew their third venture, the new business model is micro-restaurant + platform mode + industrial chain integration. A good marketing package for Joe wins quickly attracted the attention of Acer Capital. Hongji Capital is a 2013 years before the establishment of a local equity investment fund management company, the fund size of about 1 billion yuan. In the words of Joe's win., this venture he has to take High-tech road. In Joe's idea of winning the model, red sorghum to do industrial chain upstream of the Apple ", its downstream production and processing, then to Foxconn" to do. For red sorghum noodle products, consumers online ordering, and then into the offline store to form consumption. And the offline storefront, will take the direct battalion, the individual entrepreneur joins the form to open. The construction of O2O business model can creatively reduce costs, make marketing faster, more refined management, and accelerate the pace of transition to a new business model. Joe won. Joe wins will focus on creating the food industry's millet model. This time, he will completely abandon the former big shop model, the big store into a store, the store into the customer's mobile phone. According to Joe Win, Micro Catering has the following characteristics: First, the store is different from the traditional restaurant, not the street, not the shop, but not the real sense of the kitchen; the second is most of the store in 6~10 square meters, opened in the likelier, office or its vicinity, in line with the broad masses of white-collar demand; the third is entirely based on the O2O business Its largest resources for the database, through the fan marketing and customer interaction; there is no closing time; Five is the noodle from the central factory distribution, to achieve a standardized industrial chain, as far as possible to reduce the labor costs of stores. At the same time, after in-depth consideration, Joe won the Red Sorghum Noodle plan three stages ": First of all, the noodle will be made into the food industry millet, followed by the noodle as the basis for the food industry to create the Jingdong model, and finally to the personalized needs of customers as the basis to create a personalized healthy eating patterns. For this venture, Joe win the only emboldened, is the red Sorghum brand and entrepreneurial team. At present, red Sorghum has been in Zhengzhou trial operation, and in Zhengzhou part of the office to start internal evaluation. According to the plan, August played a micro-catering "concept of red sorghum noodle", will be officially online, and strive for each office building has red Sorghum noodle. Is it possible to make a comeback? Since the start of business, Joe won a direct look at the business model as a magic weapon, each start-up, is known as a business model of innovation upgrades. It seems to be true, the first venture, Joe won the use of chain catering mode, the second venture is the use of industrial production + channel marketing model. And today's third venture, Joe won the use of micro-restaurant + platform mode + industrial chain integration model. However, in the past 20 years in the process of entrepreneurship, in addition to the importance of business model, commercial hype, Joe won the market-oriented operation of red sorghum, the product itself is not good at. In response to this venture, Joe Win can take off by the electricity business, the outside world to its mixed. Joe wins. The ability to make brand operations and enterprise development strategies is already recognized. Song Xiangqing, executive vice president and Secretary-General of Henan Commercial Economics Association, said that now small exquisite "noodle shop with small investment, low cost, no technical threshold advantages, very conducive to rapid replication franchise, in the province and even the country to form influence again." "For Joe to win two times before the failure of the venture, whether due to the broken capital chain or channel management out of control, in the final analysis, is his lack of operational capacity." In many people's eyes, Joe wins only to learn from the failures of the previous two, and to actually increaseStrong enterprise Operation ability, can ensure that this venture no longer capsize. Good business operation ability is the key to win the turnaround. Joe wins is a very business-minded person who should be the helmsman of the business. But any specific to professional operations, if you can hire professional managers, dedicated to the company's team, channels and system construction, the future success of the higher probability. Song Xiangqing bluntly. Outside, Joe wins in addition to not pay attention to the operation, there is a short board, that is, do not value the product to bring consumers experience. Facing the Shang, the two strong monopoly position, how to make red sorghum noodle products have a good taste, and with good taste and Word-of-mouth, conquer and win the vast number of consumers, it is also crucial. Especially for the catering market, in the hearts of most consumers, delicious or first. "People in the catering industry said. This time, Joe seems ready to win. There is nothing wrong with ideals, but a step-by-step solid walk down, the ideal will be achieved. Joe won also said that he is not only making a bowl of noodles, but is creating a brand. But if the product is not good enough to win the consumer recognition, his future will remain bleak. This time, the opportunity is still in the hands of Joe Win, see how he cards, cards out well, success at close proximity, on the contrary, there may be a fourth time, the fifth venture.