Kai-Fu Lee: The entrepreneurial taboo for college students

Author: Xu Xiaoqing Yu Ying Well-known it personage, Innovation Workshop chairman and CEO of Kai-Fu Lee in Shanghai, held the "Global Entrepreneurship Week" summit, for the rush to start a new college graduates "ideas", advised young people in the entrepreneurial process to avoid five of the misunderstanding of quick success. Kai-Fu Lee said that the first of the five misconceptions is simply that "a graduation, you should start a business." He said that a lot of experience and empirical cases show that "once graduated, entrepreneurship" tends to have a higher failure rate.　　The more appropriate way is, after graduation first joined a pioneering team, from the team to learn entrepreneurial experience, and gradually accumulate personal strength, in a few years after the official business. He said that the remaining four misunderstandings in the two and "money" related to, respectively, that "entrepreneurship equals listing" "Venture equals to win venture capital."　　He believes that these two misunderstandings, the entrepreneurial process in the financing means as a goal, is very short-sighted behavior, not conducive to entrepreneurs to make new enterprises bigger and stronger. His analysis, the last two major misunderstanding is that "creativity equals entrepreneurship", and second, "scientific and technological innovation equals entrepreneurship". He said that nowadays some college graduates often think that they hold "idea" and "invention patent" in their hands, which is omnipotent, and the result is that a startup is defeated. This is mostly because of the neglect of teamwork and executive power in the entrepreneurial process, which is more important than "ideas."　　He pointed out that "cooperation and implementation" is the current domestic university should focus on the cultivation of university students ' employment and entrepreneurial ability, the proposed establishment of related courses. Kai-Fu Lee has been a great concern to young people, has been dubbed the "student tutor" reputation. Communicating with young people is always the important play of Kai-Fu Lee on the stage of life, in which, how to succeed in business is a subject of constant dialogue between him and college students.　　On September 4, 2009, when he announced his departure and founded the innovation Workshop, he expressed a direct desire to work with young people in China to create a new technological miracle and to be a "start-up coach". Long-term communication so that Kai-fu Lee clearly see college students in entrepreneurship faced with the confusion and obstacles.　　Recently, through the Chinese university student independent pioneering work experience exchange and Global Entrepreneurship Week Summit platform, Kai-Fu Lee Blunt, five misunderstandings led to Chinese college students often frustrated, at the same time he also gave his advice. Misunderstanding one: A graduate on the domestic many college students are not ready, premature out of the "leading" entrepreneurial, which led to a high rate of failure of college students to start a business. Kai-Fu Lee said that the first to participate in entrepreneurship, and then leading entrepreneurship, this is a better choice for college students. "Domestic education pays more attention to professional development, but ignores the cultivation of students ' executive ability, team experience and market research."　　He stressed that entrepreneurship, entrepreneurship education is the integration of all the above factors, and Chinese education still need to go a long way. Myth Two: Creativity equals entrepreneurship for many college students have their own ideas but do not want to let investors know the practice, Lee said, "The idea of Change everything" in real life is actually very rare. "The idea is not the most valuable, if letWhen investors choose between ' creative ' and ' entrepreneur ', more investors are sure to choose the latter. Entrepreneurs include so-called non-intelligence factors, including entrepreneurial direction, personality, entrepreneurial team and executive power. "Myth: Entrepreneurship equals listing" is not only for the purpose of listing and making money, not to defeat competitors. Young entrepreneurs should be more open-minded and create a positive entrepreneurial ecosystem. "Kai-Fu Lee reminded that listing, making money is not the ultimate goal of entrepreneurship, the greatest ideal for college students should be to create, improve the industry chain, with technology to benefit users." "For example, in the Internet industry, it is a success when web users, content producers, and advertisers can share your technology and achieve a win and gain experience." "Misunderstanding four: not enough attention to the market will be" entrepreneurial "directly equivalent to" technology entrepreneurship ", and the" Science and Technology Entrepreneurship "is directly equivalent to" get a patent "is the current domestic student entrepreneurs in a more common idea in the view of Kai-Fu Lee, entrepreneurial success or not, to a large extent, depends on whether the students entrepreneurs" know the market ",　　Including the understanding of the market, the user's insight and understanding of the interests of users and respect. Myth Five: Entrepreneurship equals winning VCs. "Venture capital provides not only money. "Kai-Fu Lee said, according to his observation, when the first money to get the hand, they began to reject the joint participation of investors, their views as interference. "The value of VCs is far above money." In addition to investing money, they can help students learn about the market, manage their finances, and attract the next round of financing. "It is for this reason that the standard of a good investor is not only whether he is willing to invest or how much, but also whether he can provide sustained and valuable help to the entrepreneur after he has invested."