Le Bee network li: Entrepreneurial very Meng

"Rebellious to Metamorphosis" of the Li Bones Love adventure, she accepted a new challenge in the most comfortable stage of her life, and the Lok Bee network grew up in such a way that a layman-led "farce" was built: le Bee net has 3.2 million users this May, sales reached 300 million yuan last year, and this year is expected to reach 1 billion yuan. Business to her is just another line of life. Li's best-known identity is a nationally renowned television presenter and gold producer.　　At the same time, she is the Oriental Popular media Group chairman, Lok Bee Nets founder, Lafaso.com cosmetics brand founder. Li said she was a broad woman. Xinkuan, the whims, the others to Li Affirmation, she all seriously. "I was told that I could be king of food and drink, and the result was that two were closed." But what I have decided is that no one else is going to say no. "Sequoia Capital China's founding partner Shennan Peng Investment Li founder Lok Bee Net, the fancy is its bold and broad character," so many years without any negative news, all by word-of-mouth rather than hype go to today.　　"Entrepreneurship is very strong to have a little self-deception digital business era: the original how to consider the Lok Bee network to sell skin care products, but also to do their own brand? Li: The own brand began not to think clearly. At the beginning of the meeting with Shen, I did not understand anything, there have been many words I have never heard in my life, but my partner Wang (Le Bee Network CEO Wang Licheng) in the retail industry for a long time, he knew that the sale of other people's things can never make money. What's the content? My first thought was skincare. At that time Shen also asked me, what is the skin care products, and cosmetics what difference. He is not clear after the explanation, say you do it. Wang and I are always bold, the decision is particularly fast, the speed of promotion is also very fast.　　This is fate, I do a lot of things are pushed to do. Digital Business era: A large part of the fate of the dictates.　　When Shen found you, how was it pushed away? Li: Actually it was a very unintentional party, he told me to find someone like me for a long time. I've seen him in an interview and asked him how long it took him to vote.　　He said it was a second. I am particularly able to experience the feeling that there are "savage" elements in our people.　　After meeting, he told me to send people to do my investigation, I do not know, finally touched him is that I do not have any negative news.　　Digital Business Age: Did you do research and analysis at the beginning of your business? Li: I have not been to understand one thing, is the first in-depth market research, or do not enter good. In fact, we are doing to know that the original China has so many e-commerce. Sometimes, do not investigate, first say you are good, and then began to do.　　Start early to have a little bit of self-deception, ignorant fearless. Resource integration is not a "mistress" short term relationship digital business age: How do you interact with TV programs and E-commerce?　　Will the appearance of the music bee Net change the present form of the original program? Li: Our knot with the TV showIt is not deliberate. There are many types of programs in the company, not every program should have a relationship with the Le Bee net. I think fundamentally this is two platforms. The product that is implanted in the program is not dragged, more is lets the audience come to the Happy Bee Net forum discussion to share.　　We are a shared relationship, not a business, trading relationship is very short, trading is "Mistress" relationship, we want to do "husband and wife" relationship. Now someone is imitating us. In my opinion, to imitate others and not to learn like, all have to die.　　Plagiarism of others, the first is the first, the second is second, so always to do another first. Digital Business Age: Do you want to make so much money in three years?　　How much can you do this year? Li: Sales reached 300 million last year. I think someone's tweeting, how is that possible?　　We are expected to do 1 billion this year, and now we have a 90% certainty.　　Own brand sell other people's things never make money digital business age: Many stars are also using the product of the Lok Bee Net? Li: The reputation of skincare products is particularly important. All the things I will give to star friends, I call it Hollywood marketing. Just like the 4D mask is my concept, we give stars, they wear mask can stroll very like, and now are sold crazy. I have sent more than two years of products, I said to them do not have to do anything, but Mai, Zhoki and so many people are tweeting, in fact, I do not need them.　　Of course the product is not good, then let others scold you.　　Digital Business era: just mentioned selling other people's things do not make money, but static good quality priority and low price, can make money? Li: I will fight for the future of peace and good. Now take advantage of petty, in fact, really suffer. If one day I don't do the show, I will do skin care products. Many cosmetic brands are named after the founders, like Mrs. Lauder. Why can't China have a good quiet?　　At present, Le Bee Network has a total of more than 9,000 products, static Jia own brand 350 variety, sales accounted for nearly 50%.　　Digital Business era: own brand suppliers, is your own selection team, or formula, technology by the supplier master? Li: We take the OEM and ODM approach, not only focus on the product itself, but more emphasis on customer experience, they need what kind of experience, we start from this integration.　　Suppose we really have a factory, there are laboratories, may encounter bottlenecks, a few engineers to develop things that may not satisfy millions of consumers.　　Talent model aesthetic cleanliness of the price optimization of the digital business era: You are particularly good at figuring out other people's psychology, including Hollywood marketing, will not evolve into the talent model? Li: I didn't. I signed the experts are very accidental opportunity to know, on the show, a lot of things are summed up. Did not think of "talent mode", we start to do a program, there is no advertising, where to sign someone else?　　is a step by step, the inevitable. The development of "talent" of the product than the development of ordinary products is much more difficult. In this industry, everyone who can be successful isA little paranoid. For example, teacher Xiao P is very picky, demanding particularly high, this dress with this shoe, you must borrow this kind of shoes. But we especially like such people, because of his aesthetic cleanliness, so he can be a master. At the beginning of the development of products is also very difficult, these talent is not lack of money, the most fear is a disgrace, such things I can not send out.　　So we do this thing not for the purpose of making money.　　Digital Business Age: Did you want to be at the meeting? Li: I get two messages every morning, one for last night's sales, and one for last night's ratings. I have more than I imagined, I think I can only play the accordion, and then can do the show, but also to do their own brand cosmetics. When I put my skincare on the table, I said to myself: Li, have you ever thought about using your own skincare products? A relaxed mindset is important to the company. It's not particularly boring to think of these things as children playing games. Share to: