Lenovo Star Liouville: What other entrepreneurial opportunities are there for internet travel

March 7 Afternoon, the 2014 Chrysler Cup, the fourth Black Horse competition-Internet industry competition, the first instructor of the game. Prior to the 19 contestants ' competition, Liouville, director of Lenovo Star Incubator Investment division, made dry-goods sharing for the contestants and visitors. Liouville to share, in the Internet travel business more and more hot today, they are also exploring the hot things beyond what opportunities can be paid attention to, and for this they have done some research, and saw some foreign tourism network projects. So what are some of the opportunities that entrepreneurs are looking for in addition to the Internet travel business boom? I have organized Liouville's live speech and share it with you. The following is Liouville, director of the investment division of Lenovo star incubator: The biggest headache I had before coming today was not knowing what to share. In fact, I love to talk about tourism, when it comes to travel I will be close to everyone. First of all, I am a tourist enthusiasts, the recent years have passed the province, walked 880 prefecture-level cities, foreign also went to forty or fifty. Previously encountered tourism projects, I think it is easy to set up with the entrepreneur, but now found this is not the spirit, in recent years the industry is too hot. The two or three tours we saw this year have been taken away by others, even though entrepreneurs agree with us, but as an independent investor, there is no traffic, no talent, and a limited ability to provide entrepreneurs. It's so hot in the internet now, but what chance can we invest outside of the hot stuff? We have done some research on this subject because we also invest overseas, and we are also looking at some foreign tourism internet projects. So I would like to share with you today what other opportunities for internet travel can give you a reference. Before saying this, let's talk about our understanding of a world view and a pattern in this industry. Our founders are basically doing business in such a pattern, if we take the company or the provider of tourism products as the World Center, in fact, is the two relative pyramid: One is the enterprise, tourism service providers how to affect the user, to build user channels, How the user completes the order and completes the transaction. So whether it is information acquisition or online booking, OTA and so on a variety of products distribution is such a pyramid. Over the past two years, with the development of mobile internet has changed greatly, with its penetration and deconstruction, users more and more easy access to information, more and more easy to complete the transaction, so this has produced a lot of very good companies. But at the same time the industry has become more and more hot, because the flow of competition, the flow has become more and more valuable, tourism, the price of goods is very high, but also tends to white-hot. The other is how the provider of travel Services manages his employees, his resources, how he manages his internal management, completes his organization to implement the service resources, and this is another pyramid. In fact, these two years also have such a company, there are more and more entrepreneurial opportunities. We have a big worldviewStill looking at what kind of opportunity in the pyramid, I will be divided into a few parts to discuss our ideas. Now everyone is talking about the entrance, it is said that from the point of view of the user what can be used, the competition has been very intense. We look at foreign countries will find that Chinese entrepreneurs are more highly concentrated in the tourism strategy, travel information acquisition, or directly to some of the predetermined class of things. The threshold for entrepreneurship may be relatively low, in the short term to make one months millions of, or even tens of millions of income is not difficult, because now to connect these tourism products become more and more easy, but in the long term competitiveness in the end how? Is this short term startup easy? We also face a great challenge, I think there's a lot more to do. In addition to the simple reservation, some of the original can not do, such as travel management tools, better mapping tools, travel to the scene, in the tourist site on the mobile phone need to use tools and some real travel community to do better price tracking. Even if we have done better air tickets, in fact, if the various conditions put in, this price tracking is not also have a better chance to be dug out, better account management. In addition now more and more tourists become long passengers, he has a lot of plans, these are entrepreneurial relatively hot areas, relatively in the domestic as a tool to cut less, there are many opportunities. By doing this, the user's habits, user information will be more and more understanding, which the conversion rate, the future may be more than simply to do a flow-type entrance is more. What we have seen in the past two years is the tourism project on the Silicon Valley smart TV, and the travel of smart cars, but it is only getting hotter. Although it is a little early to say this today, as many of you are start-ups, there may be a place to use for the next two or three years. Users are now more and more on the whole, mobile internet access to more and more people. In turn, we're looking at projects like oil tankers because we think there are a lot of new platforms in this category that are still scarce. Originally these platforms may be relatively small user groups, but also scattered everywhere, but now with the overall upgrade of consumption, some of the original small platform now become a turnover or a lot of such a brand demand. So similar to the high-end atmospheric products such as oil tankers, as well as travel around, cars or local activities, especially some of the more rich product mix overseas still waiting for entrepreneurs to dig. From overseas markets, they are accustomed to first around an activity orientation, in the end is a local what kind of activities, and then additional to add air tickets, in such a way to split. Within this, there is now a shortage of these categories at home, including the opportunity to penetrate deeper into good products and raw products. Tourism business, if only a simple one on the internet to use some promotional means to catch some users, on the other hand, from the traditional travel agent this channel to take some products out, short-termTurnover may go up, but in the long run, if the platform as a product, the quality of service is still difficult to guarantee. Because the traditional travel agency earns something, its user satisfaction is often unable to meet the needs of Internet users. In fact, there are many entrepreneurs in the traditional tourism industry, how to play to their advantage, the Internet to supply trading products to do better, there are still many opportunities, even if it seems to have done very fine place, such as the hotel's supply or a variety of reviews of things, there is still room for. If compared to the U.S. project, the hotel is subdivided into specific rooms, and then to the different types of hotels, any hotel may comment piled up into thousands of, but can be broken up with you have a relationship, which I think there are many entrepreneurial opportunities. On this pyramid, from the user to the product supply, if we put this whole into a flow of information, we are interested in improving the efficiency of the flow of information, is the effectiveness of this. Although the tourist price is very high, the effect of a transformation is very good, but this conversion rate is too low, because tourism is not a frequent product. Even if there is no traffic and products, but this ad can help others to improve the conversion rate, or a tourist flow of things as a forwarding platform, may not necessarily travel. In fact, the weather application is a very suitable place to put tourism, Beijing PM2.5 too high, you give someone to push a tourist products, in fact, even if this means, can also make a good tourism project. But the core is how to more accurately understand the user, I think this aspect in fact with the current user data accumulation, with the development of mobile intelligence, it should be said that gradually began to have a better entrepreneurial opportunities. I think it is most complicated to understand the construction of this model for the users of tourism. How to combine these things, to recommend the most accurate things to users there are many entrepreneurial opportunities. The bottom of this pyramid, the domestic 2C things are relatively hot. We look at these years in the Silicon Valley, some of the hot financing of tourism projects, in fact, many are in the tourism industry for the owners, the tourism industry to provide services. In this I think China also faces two opportunities: one is the line between 2B and 2C is becoming blurred, today looks like 2 b services, such as a home knocking on the door to sell management systems and information systems, this thing is very bitter, do not make money, in a sense also corresponds to a layout, in this process can accumulate a lot of data, A lot of contact with the supplier, these things turn over is I a very rare service delivery, this is a value. The other is in China, especially like hotels in these industries more and more small and medium-sized owners enter, airlines have more and more regional aviation, in fact, is to use differentiation, with the new means to compete with the big airlines, they are more and more willing to use some good things. Good customer relationship management, good comments management and capture, automatic dynamic pricing, many of these things in fact still have a big gap.So this inside if can as a unique entry point, than to do the application, push tail goods, push travel products better, this is a hot runway outside the product.