Little girl from 300 to 5 million entrepreneurial story

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"The heart has how big, the dream has how big, the dream has how big, the stage has how big", some people likes the life to be prosaic, some people like life is placid! " Choice is more important than effort ", today's choice, determine your tomorrow's life", what kind of life do you want? How will you choose? Are you ready? Only when the preparation and opportunity meet, it is possible to create a successful you!

Sanling, general manager of Shenzhen Trading Co., Ltd. Once, she was an engineer in Shenzhen, once, she has a stable income, once, she for many female children, is people envy! However, she likes to challenge her, like to create something she gave up those who had, so, entrepreneurial crowd with her.

From an early age on jewelry love Sanling in her very young when she likes to design and make some handmade jewelry, hand-made jewelry to friends and relatives, have been praised. When starting a business, Sanling decided to play his forte---handicraft ornaments. She spent 300 yuan, bought a pile of materials back, her own design, made some fashionable bracelet and necklace. She took pictures of her work and put it on Taobao, a Chinese active online trading website for sale. Because she thinks this website is many people, moreover the girl is many. Sure enough, someone bought the next day on the internet for sale. This let Sanling tasted the sweetness, the little woman good since beautiful for several days.

Shop set up for half a year, buy more, so that the beginning of the entrepreneurial Sanling some can not cope with it. Sanling consider repeatedly decided to turn the sale of goods. In the most active Consumer-to-consumer website Taobao competition is fierce, want to break the siege, sell goods must have diverse styles, and update to fast. Just Sanling have a relative in the jewelry factory work, so, through the contact established supply, sell finished products become the matter.

Shop management, Integrity first. In Taobao, the number of praise indicates the seller's credibility. The higher the credibility, the better the business. "If the customer is not satisfied, I will return, many sellers can not do this." "Sanling said. "On the face of it, returns are equivalent to a yellow deal," he said. Not really. "Once a college student in Beijing bought a 200-dollar bracelet, after receiving said very good, but wear up feel not good-looking, after communication Sanling unconditionally gave her a style, let the other party very pleasantly surprised, because she knew Taobao on a few quality problems and return a replacement. And not how long Sanling efforts in return, the college students to her integrity and beautiful merchandise, and bought more than 500 yuan of jewelry, became a loyal customer. As long as the college students around the friends and relatives anyone to buy jewelry or to buy gifts, she must spare no effort to introduce them to Sanling shop. In good faith to win the hearts of customers, after nearly a year's effort and dedication, Sanling become a diamond sellers, has been more buyers love. Although Sanling is busy every day, but she does not feel hard and feel very full, she is full of longing for the future.

Brand, is the only way to survive today, in a visit to Hong Kong, the face of dazzling world famous, Sanling out a thought, she wants to create their own jewelry brand. In the increasingly homogeneous product today, if the same thing to sell, it is bound to enter an endless price war, price reduction, quality decline, and finally all the value will disappear. In this way, Sanling registered its own brand Nairrio Keruier, but also created a strategic shift from shop to brand.

After six years of effort, Sanling has 4 retail platforms: Taobao, EBAY, Pat, and a platform in Hong Kong. Net sales, including wholesale, reached 2 million last year. Now Sanling has provided more than 2000 styles of jewellery for customers in more than 20 countries and regions. By virtue of the network, she has a steady customer and a growing market. 2007, Sanling launched a network to join the scheme, in a very long time we will be able to see the first domestic network developed to the Counter brand shop.

Once the 300 yuan has now developed to 5 million, from the ordinary shop to well-known brands, from the ordinary Chinese corner to the vast expanse of the world market, Nairrio Keruier is led by Sanling in the online world to create one after another miracle.

Entrepreneurship is a bumpy road, although the Thorn, but there will be a dream of one day success! Just like Ma said, successful people will see the sun rising day after tomorrow!