Liu Bei is similar to the five points of the current entrepreneur

Night to think of history, found that comrade Liu Bei's http://www.aliyun.com/zixun/aggregation/9156.html "> Entrepreneurial experience and today's entrepreneurs have a lot of similarities:

1. Speculation concept

Liu Bei is the originator of the concept of marketing, in the concept of speculation is a good hand, he in the early days of entrepreneurship, focused on the two concepts of speculation, one is "claiming that he is the king of Zhongshan Jing," One is "the Chinese room."

Especially the first concept. First of all, appear to be the root of their own Miao red, rebel justified, in that era, special attention to this; second, why Liu Bei said he was the king of Zhongshan, and not the descendants of other royal families? In addition to because of the more than 300 years, not good textual research, another important reason is that the brothers have more than 120 sons, the branch complex, more difficult to identify the authenticity.

The first concept is to hype yourself, and the second concept is to hype the projects that you are engaged in. Liu Bei put the two concepts into the hearts of the popular, so his entrepreneurial road appears particularly vigorous.

More than 1000 years on, straight today, many entrepreneurs are doing the same thing, and they are happy with the concept of marketing, the internet industry, especially entrepreneurs.

Whether it is Liu Bei, or today's entrepreneurs, the best way to get fame is naturally to borrow the banner of celebrities, and preferably in the relevant field of celebrity. For example, to rebel, of course, the emperor's banner. For example, to do the Internet, of course, preferably in the United States, NB School graduates, international well-known NB companies have done. The concept of speculation in this, enough.

2. Find a Partner

What is the most important thing when you start a business? The leading group should be the team. The most important part of the team is, of course, partners. Whether the project can be done, the start-up phase depends entirely on partners.

Liu Bei knows the way. He used a few minutes of time to deceive Zhang Fei, let "quite possession" Zhang Fei vowed to sell the property to conquer with him, and immediately put into action. In a few minutes of drinking, he got rid of Guan Yu, let the wanted murderer take a stake in the labor, sincerely to run with him, and then smoothly formed a three-person group of entrepreneurial partners.

3. Angel Investment

Today, China's angel investors are already very active, especially in the internet industry. In the early stages of entrepreneurship, if you can get angel investment, it will be doubled.

So did Liu Bei, who had three angel investors: Zhang Fei, Zhang, Su Di. "Some still quite some possession" Zhang Fei paid to slaughter cattle set wine, buy weapons, Poly Township warriors, more than 300 people. Zhaimen business Zhang and Su double investment horse 50, and gifts of gold and silver 520, wrought iron 1000 Jin.

4. Find a good CEO

Even if the entrepreneur is outstanding, the management company is inferior to the professional manager. At this time, smart entrepreneurs will pay a great job to hire a good professional manager to be CEO. Or be the CEO, let professional managers to be president, management of specific affairs.

Liu Bei is such a good entrepreneur, Zhuge Liang is such a good professional manager.

5, find the right positioning, to dominate one side

Positioning is important, otherwise you will only lose yourself. When it is difficult to find a market for all-inclusive, look for a niche market.

Therefore, Liu Bei chose the "Kori Vono" of the benefit of the state, occupied the commanding heights of the southwest market, into the attack, retreat can be kept, with ease. So, Ctrip chose to book a hotel ticket, Flash gather selected based on the interest of mobile social, beautiful said the choice of E-commerce community.