Liu Xingliang: To see how China's IT enterprises outstanding

Enterprise from excellent to excellent, is very important, but more importantly from ordinary to excellent process, that is, from C to a. All great achievements, starting from the accumulation of consciousness and action, from slow to fast, the final formation of the rotating "flywheel" can not be belittled, can not be stopped. Lao Tze said: EnCircle Wood, began in Homer, nine floors of Taiwan, began in tired soil, Trinidad, a single start.　　This sentence is also from ordinary to excellent process. What are internet companies doing? Busy how to grow green, or busy how to from excellent to excellent? In fact, the vast majority of enterprises, really should be busy: how from ordinary to excellent! The most basic explanation is: excellent! Very good! How many of these companies do we have? The decade from 1997 to 2007 of imitation is the 10 years of the real development of the Internet industry with Chinese characteristics. As the internet industry has just started, innovation is still very limited, still in the stage of technology imitation and follow-up. Imitation refers to imitating the technology and profit model of developed countries, and also refers to the model of imitating traditional industries. This is something that many people may not understand. In fact, many traditional models have been moved to the Internet, forming a new business, such as portals, E-commerce and so on. Although there is innovation, but still very limited. What they have changed is the difference between the media.　　It can be said that China's Internet development This decade, is the internet imitation of the 10 years.　　Take now the internet two new overlord Tencent and Baidu, is a very clear example. Tencent's initial product QQ is a typical example of this kind of imitation innovation. In fact, MA never denied that QQ was as a copycat of ICQ appeared in front of Chinese users, he expressed in many occasions, "QQ itself is a replica, but like offline news, QQ Group, magic expression, Mobile QQ, Hyun-ling, etc. are the innovation of Tencent." It is the innovative products have QQ huge user base, which has become the fulcrum of the whole Tencent system.　　"In fact, Tencent currently has a large number of products can find this kind of imitation of innovation Shadow: Online games, Pat Net, wireless value-added and portal sites." Baidu is so all the way to imitate came: Google launched the "map Service", Baidu also launched the "Baidu map", Google launched the "desktop Search", Baidu on the "Baidu hard disk Search"; Google out "toolbar", Baidu also out of the "search tool bar"　　Google launched "News newsletter subscription", Baidu also out "mail news subscription", Google launched the "Google Awers", Baidu also out of "Baidu know", Google launched the "Adsee", Baidu on the "Baidu theme promotion." To say a truth, imitation is indeed understandable, every industry in the early stages of this came. Have the successful experience, the successful model, why still detours, why not imitate? However, imitation is an early stage, just as socialism is the primary stage of communism, and it will come out sooner or later. At first, is must imitate, grow upAfter that there must be something of their own. One is to have China's own things, the second is to the Internet their own things, the third is to have to play their own company branded things. With these three things, is innovative things.　　Grasp the local characteristics of the market Yahoo and Google two big internet giants in the global market can be powerful, but the first came to China, but the wall, the performance of a big loss of standards. According to IResearch's report, 80% of Chinese netizens use the search engine Baidu, only 36% use Google, and 26% use Yahoo.　　Google is a rare embarrassment in the Chinese market for global markets. Taobao (taobao.com) is the E-commerce website of Consumer-to-consumer (consumer to consumer) of Alibaba's commerce website.　　At present, the transaction on Taobao accounts for about 80% of Chinese personal online users ' trading volume.　　Baidu and Taobao and other sites can be successful, in the market occupies such an absolute advantage of the share, its most important reason is that they are in accordance with the needs of Chinese culture customization, as well as the good grasp of the local market. Take Taobao, the reason for success, is more than ebay's settings to understand the Chinese market. While ebay's second-hand market is still on its way, Taobao is paying more attention to the market as it is based on the inherent characteristics of the Chinese market; when ebay is still in full swing to auction, Taobao put in a timely bid. At the same time, unlike ebay, the price of Taobao from high and low, buyers through counter-offer to pull low prices; it provides a third-party service to ensure that buyers are satisfied with the goods before payment, and people can buy.　　These are Taobao adapt to the local market, the performance of differentiation. The same example, Tencent QQ in the youth circle is widely used, some people even have more than a QQ number, some people even created up to 1000 people many QQ group. QQ success is not only faster, but more importantly, many of its design is more in line with Chinese habits. For example, you can personalize your Internet persona by changing your shoes, hairstyle, or accessories, which further caters to the growing need for entertainment in Chinese youth. Carry out the model of Ctrip is not complex, and even many people disdain Ctrip's offline mode, but, no competitor's execution more than Ctrip.　　So Ctrip succeeded. Similarly, Sina with Yahoo Portal model successfully listed, QQ use ICQ mode to succeed, Baidu is using Google's model to achieve success-no mode and technical complete innovation, more is based on the needs of people more subtle technical innovation and application of innovation,　　Truly meet the needs of users and successful. So the question comes out, why is Sina not Yahoo China successful in China? Is Baidu rather than Google (Google)?　　is Taobao ebay instead of ebay? Of course, different people will findFor different reasons, but the root cause I think is executive power. Sina does have a lot of problems, but Sina's executive power is worth affirming, at least the executive power of the portal level is worth affirming. Xingdong's Blog China introduced the blog to China, put forward the concept of the grassroots, but also put forward the concept of the star, but the implementation of blog China and Sina is not at all at a level, so Sina finally made the blog to make unlimited scenery, whether celebrities or grassroots, the portal site for the rapid intervention of the blog, As with the mailbox intervention, so that professional blog site will never lose the opportunity. It is Sina, the concept of the blog into the private sector, attracted the public to write Bo frenzy.　　Sina certainly has the original powerful flow, but its in the blog aspect manifests the execution power, indeed has belittlin the world the vehemence and the WHO determination. Similarly, Google to do one thing, to the U.S. Google Headquarters application process, Baidu can do two of the same thing. The difference in executive power is reflected here.　　Although we will think that Baidu has so many deficiencies, but the executive force embodied in the level of meeting user needs, Baidu is all the Chinese search engine to do the best. When an Internet enterprise from ordinary to excellent, we should focus on brand focus, to ensure that the initiative to promote their own evolution. In this regard, Intel is worth learning as an example, it focused on the micro-processing chip, has been the introduction of a new generation of products, from the early chips to 286, to 386, 486, to Pentium (to Ben Three, Ben Four), to Centrino, so that competitors can not follow up and fight back.　　The same is true of Internet companies, Shanda, Baidu, Ctrip and other companies, so far have been only a preliminary success, facing the changing market environment, they must continue to promote their business category of evolution, in order to tamp and consolidate their competitive advantage, to maintain their brand in the eyes of the customer's strong position. After each company obtains the initial success, often will deviate from the original localization, thus gradually loses in the customer mind the focal point, loses the value Finally, is called the business "the Entropy Law". This, every Internet enterprise is to bear in mind. (Author: Liu Xingliang)