Looking for someone to service "app-like entrepreneurial pain point and business logic
Source: Internet
Author: User
KeywordsEntrepreneurship Pain Point
First, the basic business logic to find someone to service "category app is a name I think of myself, not tall enough." Everyone help to think of what a better name, welcome back backstage. Find a nanny, find a taxi, find a haircut, find maintenance, find a massage, find a move, find a model, look for photography, find a substitute for driving, find a lawyer, find a psychologist, find a designer, find xx ... The so-called "looking for someone to service" app is to help [users] look for a variety of [professional personnel] to provide professional services. In the literal interpretation, it involves two groups of people: one is the user (client, referred to as the C-end), looking for professional services, the second is professional (professionals, referred to as P-end), to provide a professional service professionals. PS: Professional Services It sounds strange: how does this need to be met before mobile internet apps appear? Roughly this: 1, the original intermediary or service center: such as a taxi call center, Home Economics Center, all kinds of intermediary. 2, after the advent of PC Internet, there are 58 of the same city site. Can be directly through the Internet to find, but not solve many problems, such as real-time, PC network professionalism, information updates. For many professionals, the threshold is high, only the intermediary has the power to play. So 58 the city is mainly to help users and intermediaries between the communication becomes simple, users can select the intermediary online. Second, the mobile internet changed what mobile Internet, its 24h online, message reminders, human-machine correspondence, GPS location information and other natural advantages, so that it changed the business model of such demand. Specifically, mobile internet changes are: 1, real-time, direct: We do not have to stay in front of the computer, as long as the mobile phone. C-Terminal can be issued at any time demand, and get timely response. P End will "jump out" business and so on their own grab list. 2, the information is comprehensive: the personal information behind the mobile phone, GPS location information (this is very important), time information. In particular, GPS information, you can know both positions, so that a lot of precision, fast service becomes possible. 3, App use threshold Low: Now a lot of professional app operation is very simple, so that drivers, domestic workers can also use. Causes the change of business model: 1, C2B becomes feasible, a lot of needs are launched by the C end user, professional person p end of all sorts of Rob single. 2, let the professional people pay attention to the beginning of the credit and user accumulation. 3, the fast and efficient app, so that the intermediary has no advantage. This year's a very hot taxi. Software is such a kind of application, app help passengers and taxi driver directly docking service. This type of application typically has two applications, requiring a C-end of the service and a P-end that provides professional services. Let's look at the demand for these business models separately from both ends. C-terminal (user) requirements of the basic logic user C-side need to install an app, there is a need to open. Now that the cost of installing apps is getting higher, let's consider the power requirements of the C-terminal app: 1. High frequency: User This demand is often used, install app will be more convenient, such as taxi, domestic use frequency is moreHigh。 2. Rapid response: Users want to send a demand after the rapid response, such as taxi, generation driving. 3. Solve the pain point: such as some hospitals registered app, although the use of low frequency, but after installation can solve the problem of not hanging. 4. High cost performance: Use this app to get more cost-effective services. Iv. basic logic for P-end (professional) as a professional, what is his demand? Don't care about the app, but make more money or save costs. Their main needs are: 1, time planning: can be their own according to the C-end user needs, to select the Grab list. So as to make reasonable use of their time. 2, Instant communication: C-end of the information comes immediately, both sides can real-time feedback online. 3, Accurate information: C-end user needs information, such as time, place, specific requirements. Can be based on information to choose from, if you can choose the nearest service. 4, Increase income: If you can save intermediary costs, direct communication with customers. In addition, I think that this kind of app should also assume a more ambitious mission: to help professionals build their own personal brand. I believe this is the aspiration of many professionals and the important basis for the long-term development of such applications. V. Case studies the general theme of this type of application is professional, and we analyze the business value of some of the apps that are already there. Taxi app: Now only a quick, drop two competition, the most happy is the user and the driver. Competition makes them all kinds of subsidy constantly, do not dare to relax, do not know how long it will last. Why the competition so exciting, investors are so optimistic (burning is the money of investors AH). Because the user of the taxi app is wide, the use frequency is high, some kind of procedure is a subdivision entrance of the trip. And for taxi drivers, you can grab a single, planning lines, appointments and so on. This is the best application case for finding someone to serve. Driver app: No problem from the business model, especially for drivers. But this kind of app development is relatively slow, the main reason is the user's usage frequency is not high. Most users do not think that they have the demand for driving, occasionally occurs one time will choose directly to the hotel or KTV waiter call. But in the long run there should be demand, of course, policy risk is not sure. Finally may be a taxi app directly incorporated, integrated in its taxi app. Domestic App:e Home Cleaning the recent financing is relatively smooth, the development of the last half year has also verified that this model is feasible. From the user C to see the use of frequency enough, and wide coverage. Users need this app to help solve the problem called housekeeping, which is a pain point. and home economics aunt has been the domestic company from the top to earn a layer of intermediary fees, now have the app can be the nearest service, and can make reasonable use of free time. The biggest difficulty of the previous business model is the use of smart phone for home economics aunt, now it seems not a problem, but the original trust and acceptance of the problem. Hairdresser App: The main difficulty for C-end users is that the frequency is not high enough, and many people have fixed hair stylist. There is a great demand for hairdressers, especially to build their own personal brandDemand。 But this industry is also a little special, is the hairdresser and hairdressing strong relationship, look at your recharge card will know. Dentist app: It's a bit like the hairdresser. But if can with the user's dental data (medical records, inspection film) combined will have different effect, is the advantage. Run credit card app: business model problem is not large, but the user's frequency is too low, do a single promotion difficult. Suitable for integration in some applications, such as 51 credit cards have 51 card function. Start-up friends think about the jobs you can use? All kinds of designers, consultants, accountants, models, singers, photographers, all kinds of maintenance workers, tailors ... There are a lot of entrepreneurial opportunities here, some although not necessarily can be made into a very large enterprise, but as a small and beautiful entrepreneurial project is also good.
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