Ma Jiajia: Goddess consumes a woman's entrepreneurial outlook

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Can sell sex goods "force lattice", this is the pursuit of horse Jia Jia.

Ma Jiajia: Technology founder and CEO

Article | Lingwenting

In the summer of 2013, angel investors ning know a "bubble no" of the spice Shop, understand the general situation after feeling very interesting, people introduced to find its founder Ma Jiajia, a "girl", graduated from the University of Communication, a year.

As a result Ning came up and touched the nails. When the phone was connected, Ning said he wanted to talk to you. Ma Jiajia asked, why do I have to talk to you? Ning smiled, I may be the person who throws money for you. Ma Jiajia's tone is still unchanged, "We are each day by you these people chat to talk about, there is no time to start a business." Don't just because you are an investor, now the right to speak is in the people who do things. ”

Never met this call let Ning first learned the Ma Jiajia personality, but he later found that the girl is quite reliable. Two months later, Ning became an angel investor in the bubble.

"Old Women Please men, new women consume men"

Whether the official opening of the bubble and Ma Jiajia's University graduation ceremony on the same day, she did not like most students to find work, go abroad, but chose to start a business. Because in her opinion, those who study abroad after returning home, if want to really create value or will choose to start a business. She won't let herself take these detours.

She didn't even think about the risks of starting a business too much. "Young people do not have to think about failure, because you have nothing to lose." But what if you make money at the age of 25? If you don't know what to do, it's scary. ”

Whether the bubble first opened in the Media University of Simon's Street, only 20 square meters, looks very good silk, but became there a spectacle. It is not surprising that students often patronize, because Ma Jiajia is directed at the Media University that group of open-minded, a little nerve students go. But you may not think that even the surrounding migrant workers, Chengguan, old uncle will go to the store to buy things.

Whether the bubble has not even experienced the ice-breaking stage, the initial market was detonated, at least in the media university campus, the bubble has been pervasive. A video that does not require too much effort to reach millions of clicks, everyone, Weibo almost by their brush screen. During that time, the whole campus was going crazy.

Surprisingly, these means of communication are not their deliberate choice. Ma Jiajia said: "Because we have been playing Micro Bo, everyone, MO these things, is a very natural state, not how to do before the planning." For example in the Mo Mo often have that kind of male cock silk to chat with me, the content is very silly x, I will send it to the friend Circle, then will be very fire, may have hundreds of people reply. ”

If you think of the bubble as just as the same as other sex goods store channel business, Ma Jiajia will probably be anxious with you. Last year they moved the store to three Li Tun Soho, the arrangement of the shop is indeed different from the general sense of adult goods shop, color rich but not vulgar. Most of the products from Japan, Northern Europe and the United States, are more popular international big-name. But Ma Jiajia hope to find some small, partial door brand, "This will make people feel more force lattice."

Can sell sex goods "force lattice", this is the pursuit of horse Jia Jia. "Just as people feel that eating is not Huang Taigi, it is the Chinese dream." You eat orange, eat not only oranges, but never give up the spirit. This is why fans love it, they get a kind of power and spiritual guidance. ”

She wants to convey the brand-name tone of an independent new woman, "The old woman pleases the man, the new woman consumes the man". Like the way they treat consumers, they don't cater to people, they want to be leaders. She was disgusted with the traditional sex business used to attract customers, in her view, this approach is not fashionable, even without moral integrity.

Currently the main consumer of the bubble is "whenever" and "the", Ma Jiajia's view is that "whenever" has been thoroughly mature, can objectively look at these problems, "the" is because of the lack of sexual repression, the growth process is not bound by dogma, to fix "the" is tantamount to creating an example. On the contrary, "generation" by her thought to be a tangle of generations, neither willing to return to the past tradition, but not too dare to completely release themselves.

The consumer group is really special. "It's not about product function, it's about feeling paid for." If you make a bag of chocolate Durex, give a friend, everyone will feel, wow good cock ah. His consumer behavior is also a social form, and he wants to prove himself a person of such style. "Ma Jiajia said.

Personal marketing, breakthrough Chen Au?

The practice of the bubble is contrary to the routine, small fresh things to a point of heavy taste, like "comrade" such a theme, but to take a warm route. "Sex goods and bars, nightclubs do not have much meaning to cooperate, like you flirt prostitutes no meaning, flirt decent have meaning." "Ma Jiajia said.

Ma Jiajia himself stand up for the bubble no endorsement, give people interesting, bold feeling, people pay attention to her natural will pay attention to what she did. She also planned a lot of copywriting in social media widely spread, like to tell jokes, "is destined to mate thousands of miles to mating" "Wind rustling easy water cold, life is hard to find straight male." Just over a year, the bubble has already had a certain degree of visibility. In the words of Ma Jiajia, countless media and VC chasing her.

She has no formal business education and parents are not businessmen. But she thinks she has the gift of creation and the ability to fire herself. "At school, for example, you know how to Quhuo." You do not have class but the exam first, you and the teacher quarrel but the result is very good. These can make you fire. ”

Ma Jiajia's business upbringing comes from the internet industry, where she has been in several internet companies, coffee in the garage, more contact with people, more talk is her access to business knowledge. She doesn't think it's the right choice to go to work or go to business school.

If the bubble is in the past is barbaric growth, then Ma Jiajia from now on brand planning. Next year they will be exerting the line channels, offline as a venue and experience shop. She also plans to launch its own brand, not a single product, but to the audience for different issues, push series set. They divide all the people into more than 10 different kinds of products and courses according to the needs of different people. In Ma Jiajia logic, users learn to single too much trouble, directly to their solution more reliable.

Of course, do set is also continue to do brand Ma Jiajia way, "I can make the suit is very strong, let fan bingbing to push all no problem." But if you give her a condom, will she be willing to send it? We are willing to buy to show, feel very tide, very outfit force, very cock, rather than simply buy something back to use. ”

Ma Jiajia, like Chen Au, combines personal and corporate branding. She wants to gather together a group of congenial, perhaps celebrities and even opinion leaders, her ideal candidate is the Independent goddess Fan Bingbing. But what she thinks is possible to break through Chen Au is that she can be a female cock. Although the Chen Au image of the male God is popular with girls, but may not be so explosive, now the network can detonate the image is more pro-people, more sense of humour, more entertainment. "Ma Jiajia said.

Carving ye evaluation bubble No: The stylish rise is very good. He also told Ma Jiajia a word: "Out of work, diligence than talent, talent than the great age." "Ma Jiajia believes that their own sex products industry is the product of the Times, may affect or even change an era." "It might be harder than just doing a business, because the breakout period has to wait for a long time." ”

A younger sister's entrepreneurial outlook

Gentlemen, get out!

Q | "Entrepreneurial State"

A | Ma Jiajia

I don't want to be a concubine waiting for a favor.

Why do you choose to start a business?

There are two kinds of pain in career choice, one is that all the burdens are on you, one is that all the fools are in front of you. I can't stand the latter, so I choose the former. A lot of people can't stand it, they deserve to be miserable.

The sex goods industry does exist many problems, has been a huge market but it seems obscure, why do you choose it?

It is the entrepreneur that defines the industry, not the industry, that defines the entrepreneur. You are what the industry is, what the future is. The status quo is not important, the important thing is how much I can change it. Other industry challenges are not big enough, boring.

What do you think are the advantages of female entrepreneurs?

As with products, pay attention to "differentiation" or "asymmetric advantage." The standard image of the entrepreneur or entrepreneur is: 40-year-old, uncle, suit, right. All the difference is a good story, with a good story, more than a chance (just a, not all). The victory of the Orange is the triumph of the good story, not the triumph of the agricultural product. In the story, female entrepreneurs are always better than male entrepreneurs, young entrepreneurs are always better than middle-aged entrepreneurs, and older entrepreneurs than young entrepreneurs.

When an attractive woman chooses to start her own business, she has two layers of attributes: art, businessman. A businessman has a price, and a work of art is priceless. Pros and cons, overall, advantages and disadvantages.

Why did you choose Media University as your starting?

The two most important things about startups: 1 seed users. 2 virus spreads. As the most enlightened, cutting-edge, talented and most humorous group of students, the students of Media University are the best seed users. Of course, the 2nd is also very important point, the canton people almost equal to the media, through the "Canton courtyard" This common attribute, the national media channels have been spread out. In addition, the Guangzhou People hold Regiment, the viscosity is very high, can in the shortest possible time to bring dominoes and fire Lian-style effect, which belongs to the internet age of play.

Chen Au, how do you define your personal brand? How to influence the brand through personal brand?

I will launch their own brand, to achieve the personal brand and product brand seamless welding. Perhaps I mean the rise of China's new female community, like Coco Chanel leading women from luxury to simplicity, and I hope to witness and promote the demise of an old age of sexual repression and sexual indulgence, allowing women to emerge from mental bondage and moral judgment, From the ignorance of the pseudo pure and vulgar false sexy to come out, to the kind of collection of knowledge, wisdom, amorous feelings in one of the beautiful life.

Have you ever met anyone who is against you? What do you think of them?

In general, there are 20% natural supporters, 20% natural opponents, and 60% of the remaining wall grasses to do anything. Entrepreneurship is essentially to find the 20% of the natural top of your people, lead them to play the other 20%, when you have the upper hand, 60% of the majority will be the opposite of you, this is won. Of course, the premise is that you are an attitude of people, no enemy people are the wall grass, the wall grass is not suitable for entrepreneurship.

What did you do in your college days?

When I was a freshman, I vaguely realized that the university taught me this knowledge, can edify my sentiment, can increase my experience, but just can't let me live. Before graduation, the college students should try all the wrong. Every day 6:30 up to the new Oriental Chef School on the GRE, thought of postgraduate, but also studied a rice bowl. But these things don't make me understand who I am? What value am I exchanging with society? It's like a concubine waiting for favor, full of unknown security or known desperation. Climb higher, and may be replaced at any time.

Then I went to the internet start-up company, saw a lot of warriors, they look like disgraced, but have a strong two-head muscle carrying the big sword, but not like the flag head of the concubine, in order to maintain a good posture trembling walk. Do not be a concubine, to be a warrior, one day you will grow the back of the head of the halo, so that all the headdress bleak (in fact, mainly because in the Internet circle when beauty is easier).

Professor Shanyou says only entrepreneurs can save China. I am particularly authorized. Entrepreneurial very tired, but very strange, has been very safe. I think I seem to have got the ticket belonging to the new era, the boat is small, is also a lifeboat, as long as the speed is fast enough, not long will meet a wonderful island of flowers, there are mountains and water have delicious, there are eight of the abdominal muscle of taishan flying.

The old age was like a sinking giant cruise ship, and they kept inviting me to invite invitations, there is stable work, there are high-paying jobs, there are extravagant, clear blue sky and mother's bosom, but I do not dare to jump up, fake behind, waiting for me, may be dead (generally, jump up, those bustling also just let you see, haha).

What does a fan mean to you?

Every girl needs to be watched, loved, and asked to respond (not that reaction).

It's a pleasure to be loved. Can not hit the car, there will be a car parked in front of the Ask, MA teacher go, I send you; ligament broken, there are handsome doctor message said, you come to me to see it, do not need to register, card signing will meet the cashier asked you to have a signature, or received such a letters: "Puzzled me 20 years of problem, finally solved, you saved me." "I sat in a wheelchair that three months, nothing can do, the radius of activity is not more than two meters, they will comfort me that must be your chest too big!" can't bear the weight, finish @ Leave a few hands. I have nothing to do, they will leave messages five elder brother auspicious, still someone to send me to prevent the folk prescription of alopecia areata (i dizzy!). Most of my anxiety during my startup was shared by them, and they spent a lot of time with me, anxious, miserable, bored, and without a crack.

What does your family think about your business?

Very supportive, happy and proud. A lot of people will question the extent of their support. Actually very funny, parents do not want their children have a dream, have the courage, promising, but want to keep a so-called well-behaved, do not make mistakes, their cause of love life can not do anything, only to chew old waste it?

My mother played a very important role. She is very familiar with my affairs: this thing can and carving ye, this aids day you should engage in what activities and so on. And I always joke "hurry up red ah, I go to explode your childhood ugly photos make some money." ”

A year and a half from the beginning, my mother began to me early education, 4 years old after literacy I have the ability to learn and read self. And she made me realize at the age of 6 that a lot of the rules were wrong and that people who respected common sense. In addition, she gave me enough space for free development, for me to block a lot of test-oriented education. I said I don't want to go to the studio to record a song (Just a hobby), she can help me leave. Not accustomed to the school's education, can help me to fight for a variety of privileges, do not have to morning and evening self-study and so on, of course, with good results for exchange. Even the whole of the three, I have a whim to self-study, she also very trust me, with the teacher to do the guarantee, so I was at home to sell out the college Entrance examination template Dafa, on the university I want to go to. Although I grew up in China, I grew up with the space of American children.

Why are you more transparent than your peers?

First, I'm a better talent.

Second, I am very naughty, I have made enough mistakes. At a very young age with almost zero cost to go a long enough small detour. The equivalent of not having visited the world, but the window of the world has been visited. When you make mistakes, you get older and harder.

How do you learn your business knowledge?

The quickest way is to learn from others. Very fortunate to have been met to understand my good teacher, Jianjiang, Shenyin, Rough, Ning, Huanghuan, carving ye and so on. Listen to June words, win read ten years book. The other is in the micro-letter group chat, a chat thousands of words, often stuck in the state of the mobile phone typing. There are some good industry groups, anywhere with the industry's most cattle collision point of view, hearty, a lot of things are at this time want to understand.

How I subvert the sex industry

Stores and Products

Design sense is a necessary threshold.

Buy the hand system, select the import minority brand, reject the supermarket goods.

No medical word, product line divided into spring and summer, autumn and winter, when the season, next season, popular and outdated.

"Fall in love with users" and let the fans socialize.

In social media, there is a great deal of strong infiltration based on the internet subculture.

Redefine the product function, the product is no longer simply to solve the sexual desire, but based on the internet subculture Entertainment, interactive, novelty of the new emotional consumption.

Redefined the use of the scene, from the private consumption incarnation trendy gifts, expansion of product extension, within one year repeat purchase rate increased several times.

Of course, also not want to buy can buy, shop door There are three rules: sorry not to enter, not good-looking is not allowed to enter, 18cm or above can be discounted, if someone asked for a discount, we will tell him that is a discount (she).

We basically completely subvert the user's buying habits, the traditional practitioners of the customer is afraid of others know, and our customers are afraid of others do not know. Basically are admiring, all feel oneself very cock, not be ill, all take the initiative photo, the initiative sends microblog, very few people request the confidential packing, and initiative request Micro Bo be @.

Story

All bad things in the media age can become a good thing, using the media potential energy to transform negative energies, waste to treasure.

After all, isn't that just a few problems?

I met Dick.

Take out flirt, change body super quality entertainment content. Accosted particularly good, particularly rotten can be taken out when the negative example, write Pua guide to attract male powder, while writing to attract female powder wolf treasure.

Meet a malicious media interview

Take out "leave a few hands", strengthen the character image of sharp poisonous tongue, enhance loyal powder cohesion.

Encounter Personal bottlenecks

--self-deprecating, interactive, and divert attention with massive fan care. Adjust the mood.

This April I sat in a wheelchair for three months because of a ligament injury, with a daily radius of not more than two meters and now not fully recovered. I directly to the Incarnation as a slimming tutorial-to want to thin, dislocated first, drying out the first day of thick legs, the next day's swollen legs, the 20th day because of muscle atrophy of the super thin legs, everyone said they also want to cripple.

In short, the world is very strong, you have to do is more than the world is still tough. Soldiers to will block, Prito, beat dozen, dozen but hire people to fight, win the Heather, lose the recognition, it is so simple. I am such a big young man come out and do not have to worry about failure to do, do not have nothing to lose, do not take their own party. Instead, worry about success. To complete capital accumulation at a very young age is a big issue. Lose not terrible, terrible is to lose a dream.

Investment

The current investor is angel investor Ning. At that time, I did not know him, I was seized (Jue): "Strange why to see you, my time if every day to see you these investors, I still have time to start." "Investors have what to pull, who is doing, who has the right to speak." "He thought I was very reliable, after trying to buy products, immediately invest in us." has been very fortunate, on the entrepreneurial road, to meet the money and resources are not surprising, it is difficult to encounter "understand." In this era of poor information, we should not be too superstitious about resources to reach a docking with resources, after all, because you have the value of such use. Investors who understand, support, and can help you enlarge your value are the most cherished.