Making a sideline? 5 entrepreneurial websites that teach people to earn extra money

The intermediary transaction SEO diagnoses Taobao guest stationmaster buys the Cloud host technology Hall

I always ask myself this question, as long as I see other people advertising, I would like to ask, generally there is no answer, but sometimes there are some answers, and the answer is generally bad. Advertising in the end how much effect, whether it is worthy of such a high advertising costs, not good to say, also bad statistics, with a word described, that is the smoke and mirrors.

Once upon a time, Chinese consumers are the most to eat advertising this set, the word is "people stupid money more quickly." But the times are different, now consumers do not say more refined than monkeys, but at least not on the road walk on a "dog excrement." Then, if in the enterprise, not only represents a common consumer, but also an advertising, how to think about the value of advertising. Let's start with a couple of things that are easy to tangle with ...

Tangle 1, propaganda brand or product.

This would have been a very simple question, what products have done to publicize what the product is good, but sometimes the product is not very clear, but the enterprise also want to publicize, or have a clear product, but also want to highlight the brand, engage in China, the results of what all say bad. In my opinion, if it is very rare to hit the advertising brand, or product-oriented, if the brand is often playing advertising, but also to product-oriented, occasionally can play brand. Now everybody time is precious, please use the concrete product to explain your goal, the company brand our consumer will understand through each product.

Tangle 2, aestheticism or vulgarity

This problem is also very tangled, want to do a little more elegant advertising, but found no one can understand, or feel unintelligible, want to make the brand impressed, so get a courier to send condoms what case, the adults see nothing, adolescent children might be discussed some. In the end vulgar good or elegant good, this is really difficult to say, but if there is no perfect advertising concept, perhaps the vulgar point is the most value back to the safe choice of fares. Like the classic ad, "Heng, Beijing Olympic sponsor, Monkey monkey ..."

Tangle 3, hard wide or soft wide

Once upon a time, when a manufacturer was the first to eat crabs, put products into the film, many viewers exclaimed, this incredibly is advertising, at that time did not see it. So the manufacturers put the department themselves, this marketing to the company saved how much money, then indeed. But now it's time for viewers to have the number of ads in their lazy-counting movies. Obviously not, because the audience know that this is money to put in, but to rape the audience's view, or the audience as a fool, the audience will not like. Or, the soft wide do enough obvious, or, like that "Shu milk."

Tangle 4, is the letter the boss or the letter expert

Who determines the form and content of advertising, is the expert, but the bottom line is the boss, that is to let the boss to make a decision or let the experts good? For the boss with the talent of advertising, in fact, the boss decided better, because it is a genius!! But after all, most bosses are not advertising marketing genius, also did not study the spread of consumer psychology, or on the advertising, or to experts as well. But experts also have real experts and false experts, so the boss still has to have a judge the process of the expert. In short, it's not easy.

Tangle 5, all kinds of prizes should not be received

This is a very Chinese-style thing, including the award, or speech, the Conference salon, and so on, also become a new situation of advertising. It should be said that for the quality of the Congress, sponsorship, the participation of the guests or have a certain value, but the face of a large number of General Assembly and awards, you have to be careful, many estimates are also patchwork. Enterprise's desire for success is unavoidable, but don't delude yourself or indulge in these spread packages.

Many times we are puzzled by some professional words:

Overlay the corresponding user group (the corresponding user group is not a dull wooden chicken, will not quietly absorb your spread every day);

The use of the topic of interest (the topic of interest and the use of topics of interest is fundamentally different);

Coverage of the spread of the entire field (even if the sea and land and air all the attack, million Cannon Qi Ming, may not hit a few mosquitoes);

Scarce Gold position Show (please do not overlook the user's ability to filter the dog poop under their eyelids).

Well, since such a bad decision, inadvertently may be tens of millions of of the advertising fee hit the water drift, simply do not do it. In fact, not to do is a good idea, mainly with the done but there is no effect of those suckers than, very good. If I want to do it, I think we should mainly consider the following points:

First, the production of promotional products

Many people say that this is not nonsense, but it is true that many manufacturers will produce some products without publicity. For example, some domestic mobile phones, no propaganda points, or put together some propaganda points, or exaggerated some propaganda points, to promote, in fact, there is no content, there is no innovation, but it seems imposing like the rainbow. Some people say, as you say so, do not let people propaganda ah. In fact, if a product has no publicity points, and advertising strong push, over time, the market will give a final judgment, of course, if the propaganda point is true, the market will also give the answer.

Secondly, the dissemination of promotional products

Isn't that a nonsense? Sometimes, the manufacturers will make some products worthy of publicity, but because of the deviation of judgment, to promote some flashy things, or promote some ideas, propaganda some brands, gradually forget the most publicity products. Spread the hype instead of focusing on the products that are most worth promoting, and the result is a slap in the face for something that isn't worth promoting.

Third, reduce noise, give users some value

Often see foreign advertising films, is generally a very humorous and creative plot, in the era of information explosion, people smile, people are very comfortable, the brand also produced goodwill (mainly for brand advertising). But domestic this kind of creativity is relatively few, may pocket money originally not many, do an advertisement, must extremely all can boast, beautify oneself, do not hesitate to give the person unreal feeling. And if it is for the product of advertising, good Configuration, features, clear pictures, and shock prices, it is best to give the most complete information, just fine. This advertisement again bad, to the user is also a message conveys, this aspect millet does well.

If an enterprise to take 50 million dozen ads, whether it should give advertising creative planners 5 million, I think is very necessary, because if the money spent accurately, it can guarantee that 50 million of the effect, but want to save the estimated 5 million is a lot of people. In short, when we see countless ads every day, just like to see the same disgust when the dog, at the same time, there are countless manufacturers in the cost of injustice. Of course, there are winners, such as the Quizas Quizas Quizas as a background music of the chocolate ads, haha, good ads always let people find its background music.

Chloe and Isabel: Online Jewellery sales website

Sideline: Selling the company's jewellery online or between people.

Entrepreneurial story: Chloe and Isabel is not named after the founder of Chantel Waterbury, a senior in the fashion and jewellery industry. Waterbury before the university sales Cutco knives, as a related fashion experience, this deeply imprinted in her mind. "The direct marketing industry has not been abandoned. "she said. In 2011, she created Chloe and Isabel, a fashion company, an internet-based jewellery marketing start-up that made every user an agent. It encourages users to sell Chloe + Isabel jewellery to friends. Chloe and Isabel have a very unique place compared to other jewellery sales sites. Agents can register on the site, become Chloe and Isabel jewelry retail or store, and obtain 30% of sales revenue, Chloe and Isabel is responsible for the design of various fine jewelry, and to provide online training agents, Teach them practical jewellery marketing tools to help them build fine jewelry stores. Chloe and Isabel a 8.5 million dollar investment from General Catalyst.

How to work on the sideline on Chloe and Isabel: According to Waterbury, 15% to 20% of the applicants were approved each month. "In the ' Your application ' we set up, through communication, you can achieve your goals. A lot of people want to try to get into the fashion circle or retail business, or some people simply make money for something, such as car, rent, vacation expenses, etc., "Waterbury said." But first, the easiest thing to do in every single business is to find out which style is right for you to sell, or avantgarde, or elegant, or both. "It's not our brand, it's our salesman's brand," Waterbury said.

DogVacay: Pet Foster Care Platform

Sideline: When you travel, find a comfortable home for your dog.

Story: DogVacay founder is a couple of--aaron Hirschhorn and Karine Nissim Hirschhorn. Their inspiration for creating this company comes from wanting to find a real comfortable home for their dog when they go on a trip. Aaron Hirschhorn found that when he travels from the west Coast to the east coast, there are some hard places that are not suitable for bringing their own dogs. "We let the dog stay in the doghouse, which cost me 1400 dollars." "he said. So, in order to find a better way to take care of pets, Hirschhorn a beta version of the site, convinced investors that DogVacay is worth the investment, now he has received more than 22 million dollars in venture capital. People who need a foster pet can screen the foster care according to their requirements, and those who can provide foster care can set their own requirements. If the two sides reach an agreement, the DogVacay will take a 5%-10% fee, followed by a text message, and encourage foster families to regularly send photos to pet owners. DogVacay's business covers more than 10,000 cities in the United States and Canada.

How to run a sideline on the DogVacay: Although DogVacay also has a few professionals doing part-time jobs, more than 90% of them are "ordinary people", including college students, housewives and those who like to work part-time. This gives the average person an incredible experience that they can enjoy beyond camping or knitting. Hirschhorn said, "DogVacay can be your sideline choice, you can as pets temporary foster parents, just upload photos and tidbits regularly." ”

Deviantart: An artist's vertical social networking site

Sideline: Make money by selling your artwork, print, digital work, or other creative work.

Entrepreneurial story: Deviantart is significantly older than most digital startups. The artist's online virtual world was founded in 2000 with a membership of 14 million. The site accepts all forms of artwork, artists can register for free, enrich their personal homepage, open a blog or space, post their artwork, and chat with other artists, send messages or evaluate each other's work, etc. It is today's first comprehensive online community of users to contribute content, 3 years earlier than MySpace, 4 years earlier than Facebook and Flickr (Photo-sharing sites). Over the past 13 years, the site has been innovative, but the focus on the arts and communities remains unchanged. "Many of our members are perverts in our lives," he said. Founder and CEO Angelo Sotira said. Every day on the site to the new sharp works up to 155,000, 2.4 million independent users daily contribution to the community 1.5 million comments. With over 2.3 billion page views per month, it's rare to find a better online platform to share your art.

How to develop a sideline in Deviantart: based on its core positioning, Deviantart is still a community. How do you become the most effective site? The key to a community is feedback, and the atmosphere it creates is that if you support others, others will support you. The community is in your life. Artist users can affect other artist users, spread, wildfire and spontaneous promotion. "Sotira said. The company also set up an online retail store deviantwear to sell some art-related products. In addition, an online print service is provided, and the artist can authorize the printing of his works for sale. Members of the art work can also be made into posters, mouse pads, calendars and puzzles and other surrounding products for sale. All this brings a sideline and extra income. Deviantart also provides a key role for human relations. More than half of the users at 13-24 years old, they have been through the site for many years to understand the art world.

(Compile: Via:entrepreneur)