Mars Contest counts Internet entrepreneurship three hot

DONEWS11 Month 25th (reporter Shi Dan) in the first three quarters of 2014, in the Internet industry a total of 922 investment cases, involving the amount of nearly 10 billion U.S. dollars. Among them, IDG capital investment beauty Beauty Makeup, temple Secoo, Mushroom Street and so on more than 10 onwards; Jingwei China has invested in love map purchase, ape Bank, Grapefruit and other 6, the project involves about 200 million dollars. A series of investment data show that the Internet business is booming, internet finance, online education and O2O become the Internet business hotspot, most by VC, PE welcome.

Peer-to-peer into the main force of internet finance

2013 is the first year of the Internet financial industry, still rising. Since 2014, there have been nearly hundreds of Internet financial venture projects, with a significant number of tens of millions of-dollar projects. Among them, Peer-to-peer acted as the main force role, January everyone loans to 130 million U.S. dollars of financing amount to create peer-to-peer industry the highest, the March beat loan financing 50 million U.S. dollars, a time peer-to-peer into a new favorite investor.

It is pointed out that the Internet financial industry is now showing three major trends are very obvious: market shuffle, quality companies appear, policy-oriented, certification standards to improve, market space has been preempted, and later the difficulty of getting in. Since 2013, the growth of peer-to-peer market has been driven by the new platform, but this situation will change in the future, the endogenous growth of the leading platform will gradually become the mainstream.

The future of entrepreneurial opportunities from a single point of breakthrough to the service ecosystem, now the internet finance has been in a number of "single point" to form the scale, the next manifestation of the industry's infrastructure needs. At the same time, the Internet financial market is expanding from the financial markets to the investment market, and now the public increasingly accept the high-risk investment market. The financial fringe will be a big increase, and financial coverage will be bigger, such as rural and remote population.

Online education enters maturity market or saturation

Since the beginning of the year, online education has risen, including the bat figure: February Alibaba and other online education institutions tutor-group injection of nearly 100 million U.S. dollars, July Baidu Investment in education, October online English training institutions 51Talk completed the 55 million U.S. dollar C round financing, Sequoia Capital LED. Development of good companies have entered the B-round, C-round financing, some of the immature model, can not rise up the company has been eliminated. This shows that online education the first wave of entrepreneurship has entered a mature stage.

Online education, such as the question bank, photo answering, looking for teacher platform, professional examinations, English training and other hot areas, the current market is saturated, unless there is more efficient solution and just need to match, it is difficult to break through.

New opportunities for online education in the future are in the fields of technical data analysis, service line educational institutions, early education hardware products, educational navigation and large-scale tour mode. These areas require entrepreneurs to have high efficiency and innovative qualities, or use large data analysis to pinpoint users.

O2O giant entrenched at the same time showing market segmentation

O2O market is still in the stage of rapid expansion, many businesses to provide services have covered all levels of people's daily lives. BAT's enthusiasm for the O2O market has been high. From the beginning to the present, Bat is in the field of O2O investment or the upgrade of its own products.

Products, Tencent's micro-letter public number, Ali's Alipay service window and Baidu's direct number indicate that bat has chosen the "lap platform" approach without exception. Investment, March, the public comments on the strategic investment of Tencent in the six months after the investment of three food and beverage ERP manufacturers and "Hungry Mody"; Tencent participated in a tick-tock taxi, E home Jie, e-bag washing, such as O2O company; Ali Strategic Investment Yintai Group and wholly-owned acquisition of Gould.

Giant entrenched, entrepreneurial team want to do O2O big platform is not realistic. In this context, the O2O market outside the Giants presents four trends: one, the existing service industry in the O2O field of fine differentiation, to the subdivision of domestic services as a representative; New O2O Market is developed, such as community retail, semi-finished products, fresh electricity, chef door-to-door, marriage, beauty salon nail, car washing, second-hand trade, etc. , convenience into the O2O field of innovation, door-to-door service and rapid logistics will play an important role in the O2O market segments, the capital market generally optimistic about the O2O field, catering O2O become a taxi service after the entrepreneurial team and the capital of the most active O2O field, the current fierce competition.

The era of Internet entrepreneurship led to a large number of potential users, bat and other large enterprises open platform to reduce the threshold of entrepreneurship, which caused the Internet entrepreneurial hot. But a good entrepreneurial environment, but also accelerate the competition between entrepreneurs, the market is a big sieve, natural selection, the fittest can survive. Finish）

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