Michael's crazy venture faces a lack of money: Carla is not ok

In the course of the entrepreneurial process, the people are faced with no money, now for how to dig more value from the user, Zhang Zhi heart or novices. Perhaps the warm and genial sunshine of the day let Zhang Zhi have the desire to start a business. An afternoon in 2003, after graduating from university in the L ' oreal engaged in three years of market consulting work Zhang Zhi walked on the road, suddenly feel so good weather should sit outside bask in the sun to read books instead of nine to five sitting in the office.　　Although the company and the position are enviable, salary is satisfied, but Zhang Zhi not reconciled to this. The dream of entrepreneurship is rising again. At this time his two small Wang Zhi and Zhang Yungang is Tsinghua University to read sound technology professional doctor, heard he said to venture, immediately expressed support. A total of three people, feel that if entrepreneurship and sound related to the team can play the greatest advantage. Analyzed, they agreed that karaoke software was worth a try.　　After two months of long-distance calls, Zhang Zhi ran to Beijing and lived in a dormitory in Tsinghua University, where three people began their entrepreneurial path. In order to sell the software after the development of software they ran a number of KTV to do research, described the future appearance of products, many businesses have interest in feedback, they returned to Tsinghua, stuffy in the laboratory development. Six months later, the first karaoke software development completed. This software includes the function of singing score, and even the language song system which can recognize dialect. But the sale process is not smooth, some of the previous intention of the business also change the tone. Because for KTV such software is not what prerequisite software, 100,001 sets of prices so that KTV bosses are difficult to accept. When they sell software is very confused, a friend brought them a new news, Shanghai has a "karaoke house" online K song website, each month from the telecommunications side to 10,000 yuan income. At this time the home Internet is from narrowband to broadband transformation, online karaoke OK site has a survival of soil, a sudden out of several. The idea in Zhang Zhi's mind is, "it's great to get 10,000 bucks a month!"　　So the three people once again consulted, decisive transformation. A few days later, "McDull crazy" online K-song software published in the Water Wood Tsinghua BBS, to provide users with online karaoke on-demand, recording and grading.　　The day that there are more than 1000 people downloaded the client, Zhang Zhi Walk in the dormitory building aisle, you can hear the students on both sides of the bedroom with a computer accompaniment singing voice. Tsinghua Campus is just a test site, a few days after the computer mainframe overwhelmed, three people realize that perhaps the online K song has a broad market.　　So Zhang Zhi back to the camp in Shanghai, began to buy servers, leasing offices, recruiting staff. The site was built, but they didn't know how to attract users to join. A large user community is a necessary condition if investors are to be favored.　　Inexperienced Zhang Zhi can only let employees go to Tianya mop such a large forum post, although most were deleted, but the effect is slowly beginning to appear, and constantly have new users to enter the site a voice. With some users, ZhangGovernance began to think about the profit model. According to Zhang, the main income of the website is VIP membership dues. Each person pays 15 yuan per month to obtain more authority, for example does not look at the title at least 5 seconds advertisement, the download speed is 5 times times of ordinary member, and can show his voice on the homepage. In addition to the website publicity VIP benefits, Mike Crazy also and 30 of websites, in the above hanging out ads, once the user has clicked to become a VIP, the other site can be divided. Become a VIP group of users stickiness and loyalty are very high, many people on the top of the five or six years, such a number of VIP users Zhang Zhi also feel enough, "the question is how to dig more money from them?"　　"30 employees and the purchase of server bandwidth is the largest expenditure of two parts, only by VIP charges can not feed the site." Two years before the start, "no money" the word let Zhang Zhi worry, they are constantly compressing costs, the three founders in that two years each month with only 1000 dollars in wages. Zhang Zhi has never had the experience of dealing with investors before, in order to let more people know about the company, he used one of the most stupid way-every week to all the investors to write an e-mail report about the company. Such perseverance did not achieve mountains effect, this type of profit model is not obvious user groups not prominent site has never been the darling of the capital, his mail went down the drain. Once there was a VCS who rejected them for the reason that "you are too bookish".　　Zhang Zhi also had to admit that at that time they were "too tender". Luckily, I met an angel investor from Tsinghua and let the company survive. 2006, Shanda to Do "box" project, found the McDull crazy, want to invest or buy the form to do online K song this business. At this time, the owner of the crazy owe landlord 2 months rent, staff wages have been issued. Zhang Zhi feel the expectations of both sides too far, the grand price is far lower than their psychological price. Zhang has expressed his sincere willingness to cooperate in depth, but there has been no big progress. Coincides with another video on demand on the company's excellent degree just melted a lot of money, told Zhang Zhi can strategic investment to provide financial support, Zhang Zhi immediately agreed.　　This is the company that is going to famished the past. All the way down the road, although it has become the most well-known online karaoke site, but has been plagued by lack of money. As for the online K-song website without MTV copyright, Mike Crazy also use is pirated products, Zhang Zhi think this is secondary, KTV businesses to launch charges so that all the years to see the KTV is very lucrative, and "The record company does not need to do a lot of K-song site to Do", The threshold of copyright determines the big site is not likely to do this business, no big fish to eat the market, small sites and space to grow.　　But every step of growth requires funding to support, the profit model is the most urgent to solve the customer's madness. Zhang Zhi and his team are still looking for a profit model. Before finding new ways to make money, the team took some software out of the way to ease the situationOutsourcing projects. But even with this part of the income from outsourcing, the gross income of the Mac will only offset 40% of the spending. They feel that the interaction based on the karaoke platform is definitely the future profit point of the site, SNS has also confirmed the popularity of the idea. Now the site has a virtual currency, the development of a lot of new features, users can use the virtual currency to buy, but more users sing K just for fun, rather than on the mike crazy to find like-minded friends, they are used for the high frequency of products but do not want to pay attention to other people on this site. Zhang Zhi then launched a scoring interactive and singing contest to increase user interaction, but the user's response was not enthusiastic. "There is no way to think of anything particularly useful now. "Zhang Zhi is very optimistic, he felt so many years lack of money lack of habit, several times facing the capital chain almost break, but want to understand" entrepreneurship is such, no pressure how possible. "Moreover, the team is very optimistic about the future of the market, they are constantly developing community products, once there is an outbreak, the income will be substantial."　　The beginning of entrepreneurship Zhang Zhi Daily Sun's wish did not realize, because too busy. Start-up company Person Zhang Zhi age 32 years old start time May 2003 position of Leave L ' oreal market Consultant at present, the biggest difficulty is to find a workable charging model