Mobile development era, we entrepreneurs follow the strategy of choice

This document is the individual in charge of the company two times entrepreneurial strategy choice, within the company to do a sermon, the center is how we choose to follow Apple's App Store platform or Google's Android harsh platform, this time Chengdu book Friends will do a theme sharing. (This article according to the PPT, complete ppt here)

In fact, for mobile development, we should be not the choice but the "choice" problem, in the following space, our context is

For example: Apple offers the iphone as a hardware and iphone OS platform, creating an ecosystem in the app Store that I might mix with Apple, but you know what I mean.

All right, start the text.

Always have to

We "left" compare what Apple did with Microsoft, knowing that the app is ecologically advanced there to guide us in comparing Apple and Google

Left comparison

We found 5 things in the lead "platform, developer, user" 3P, build a cycle

And their relationships can be positive loops, like the App Store and Android harsh

Of course, it can be reversed, or it's not a virtuous cycle, like the Ovi Store.

This cycle is about doing kung fu on every platform.

What is it that makes the app Store eco-contrast to the original Windows ecology (if the Microsoft is ecologically, they monopolize too long and think the ecology should be) so different?

There's a difference in the degree to which we think it's convenient.

Apple has done a better job of facilitating it in the following areas

To facilitate the coverage of the original B class C users that Windows was not able to cover

According to the Internet familiarity degree of a: Internet Practitioners B: Ordinary office white-collar C: Other Internet users
(citing the category of ABC users in the field blog http://blog.sina.com.cn/s/blog_53d349a30100fb7n.html)

This version is not good, change a "3 child" version "left comparison summary"

Why the App Store ecology is more of a big cycle than it used to be.

Basically, each of our Internet employees to help their "seven Aunt Eight" installed the system software, install the software to teach them how to use, perhaps later in the purchase installation above, we do not need to be subject to this crime, Class B, C users of the purchasing power is released, Apple is difficult to make money.

The left is over, then "right comparison"

The view and our final conclusion are all mentioned here, followed by Apple more money, means, in order to remember, summed up 4 fire

Analysis Process performance is a series of questions

It appears that Apple has done some work to make users feel that "free software" and "charging software" are two different kinds of software, and in most cases, the fees appear to "score" higher

As for why it can be so, I used to have a blog "The back of the watercress score" may also apply to the truth

We've summed up the issue of "separate free" for

The first fire, it burns here

As for the second fire problem

If you choose Google, then I would like to thank you for letting me step down because we think the biggest difference between Google and Apple is in the brand positioning
Apple is closer to Bmw,nike, a consumer brand that has spent a lot of time on brand sentiment building, Hollywood movies, propaganda, assembly implants, all the ubiquitous awareness, the feelings of the brand
In China, he represents "the designer's computer", "the ultimate user experience," the emotional brand can always help users reduce the cost of choice-"like the need for reason" can also improve the value-added products

At the same time can provide you know, other people see the added value, if from the "fruit Black" point of view is

Who do you think the bright lights behind the Macbook look for?

Of course, I prefer to use a more stylish description of the brand to improve customer emotional value

Sum up the second fire

It's burned in this position.

The answer to the 3rd fire problem is a little hard to control.

Anyway, I was so scolded, "rely on, how the system is so slow" means that as it practitioners can not distinguish between "software slow" or "system slow"

So Apple's approach is to not let your developers have an opportunity to influence the reputation of my system, I implement

Of course iphone OS 4th says open multithreading, but I believe Apple has a bottom line, which is

Someone competing for system resources and I want to make sure that the user experience

Finally quote Tinyfool Big about the iphone platform development ecology my view on a translation

I was sad to announce: Leech killer has died, something burning.

Is that too many incompatible Android phones kill it. In such a chaotic world, the tool software that involves telephone function cannot be maintained by one person. Leech killer in many new mobile phones do not work, the user is very angry, the consequences are very serious. Some people even say that it is a lump: ( I'm sorry, folks, I've really tried, but I don't even know what your phone looks like-I can't buy one for all types of phones.

Rest in peace, my child, I will miss you, and so will your old robot friends.

Bring out the last fire

This fact lowers the cost of developers (the ipad has not changed much in comparison to the pattern)

With the support of these four fires, we think the developers will be better off under Apple's harsh than Android.

Our choice, we basically have the answer

But to make 2 predictions (or after the event)

Get our choice Strategy

Of course, as you can see, we value money a little more now:

and specific

Might be

Because, we think that the clouds are like "Twitter Facebook Tencent Ali" their arena, and "Microsoft Google Apple" will let the end of the terminal has good fruit to eat
To do some integration, the mix of things is a safer place, may have to face the competition of many startups, but at least the big crocodiles will not put down their posture to swallow

-for example, Taobao will have an iphone above "Jingdong and Taobao comparison software" Mody?

We only

Of course, there's a chance

GUANGPI is

The right comparison 4 fire, left compares 3 sons, obtains 2 couplet, runs through a big circulation

。。。。。。

Wait, not really done.