Mobile Internet entrepreneurship, you want to be really happy or false orgasm?

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Absrtact: The so-called hot field is often a kind of false climax, so the entrepreneur does not have a brain to drill!

The annual founder of the conference ended, around the topic of entrepreneurship is still in buzzing, the entrepreneurs across the country come to Beijing together to get the mobile internet era of entrepreneurial experience and thinking enlightenment. Unlike previous business conferences, this time almost all the topics are mobile Internet-related, whether it is Tong Dawsong and other Tencent senior officials of the speech, or yanping Mobile Internet report, are full of temptation and opportunity.

In the past two weeks, I've seen a few waves of entrepreneurs, diagnosed a lot of projects, and found that the "reliable rate" is not high, and that relatively reliable projects often come from two entrepreneurs and the internet for many years, and even so, these projects often have fatal mishap. Although Tencent in the scene open, the code open, the ability to open, the flow opens and so on many aspects to provide the opening opportunity and the growth convenience, but, the entrepreneur most important is makes own project to be more reliable, and can let the project growth curve become steep, and obtains the user's liking, the investor also will As YC's founder, Paul Graham, said, "I have never seen one, a start-up team will be frustrated by the effort to make the first users happy."

The inbreeding and sword-walking slant of mobile entrepreneurs

In the mobile internet entrepreneurial tide, we will find that a lot of big and strong entrepreneurs are not ordinary grassroots entrepreneurs, these entrepreneurs often from Ali, Tencent and other large companies in the senior, this group of people is characterized by the majority of the financial has been relatively free, well-connected, experienced and strong financing capacity. Their projects are more adventurous and more swift to the conceptual and Silicon Valley routes, and even copying the latest American model is faster than the grassroots entrepreneurial team, and of course, the most important thing is that they can get enough investment.

For grassroots entrepreneurs, mobile internet entrepreneurship is not easy, in the choice of projects need painstaking, limited technical force and insufficient funds to support the profit chain is too long project, what O2O and so on for grassroots entrepreneurs is more marketing and sales level channel entrepreneurship, rather than technical entrepreneurship. I've just helped an entrepreneur bypass investors, and that's a good deal, but only if--the entrepreneur project already has 3 million app downloads, and grassroots entrepreneurs often need to showcase their abilities in one area without the experience of a big, successful company.

I can almost say for certain that the entrepreneurial environment in the mobile internet era has begun to enter the two extreme routes of inbreeding and sword-walking slant like the PC era, and the Giants are frantically looking for new entry points. Although the mobile start-up looks very good, but the environment of China's Internet determines the likely final victory of the project is looking very hard. If your project is too light, easy to copy, if too heavy, operating ability and financing ability becomes extremely important, we all want to be the pig standing in the tuyere, but also make sure not to be blown apart by the wind.

Want to "really happy", first see if you have core competencies

Although the tide of mobile entrepreneurship is good, but the entrepreneurial army is huge, a variety of backgrounds, various capabilities, various resources, all kinds of skin color, various country entrepreneurs are in the tide, although in the entrepreneurial individual competition seems to have a lot of unfair and wrong, but the result of entrepreneurship for everyone is equal, either life, or die. Entrepreneurs can't be as simplistic and casual as they used to be, in particular, users can not ignore the experience and tolerance, with a speculative mentality to do things, the probability of success is very low, because in a corner you do not know, there is a smarter and harder to do the same thing may be doing.

Whether it is financing ability, technical ability, operation ability, promotion ability, product ability, can become the early core competitiveness of the pioneering team. The entrepreneur project can acquire Lizhuizhide in the early stage by virtue of a core competency and open the way of angel investment and a round of investment. Take my contact with a certain game project for example, their core competencies in their operational capabilities, their product experience has been more than one investor spat, but investors are amazed they can retain so many users, they use operational capabilities and operational details to improve the user's retention rate and activity, and generated a lot of word-of-mouth spread effect, At present the probability of success of the financing is over 90%.

To build the core competitiveness of the entrepreneurial team is a painful thing, may seem to do anything, but nothing can be done to the extreme, this is the initial team often encountered problems, so we need a concept: entrepreneurial science. My own entrepreneurial project Watermelon World is designed to provide a range of entrepreneurial methodologies, including lean entrepreneurship, rework, Internet meditations and a series of entrepreneurial-related methodologies. These methods can let the entrepreneur use the scientific way to carry on the undertaking, lets the enterprise become manageable, can anticipate, can control, thus can better distill own core competitiveness, and examines whether the core competitive power matches with the project. Choice is more important than effort, know your core competitiveness to make good projects, make your favorite projects, happiness comes from choice.

Backed by the giant platform, "lean entrepreneurship" may be more suitable for you

In this session of the Entrepreneur General Assembly, for example, Sing was the acquisition of Tencent to make this Congress show more penguin flavor.

Penguin this year brought a "fully open, connect everything" concept, on the one hand for the tall intelligent equipment, hand-tour entrepreneurial climax brought substituting hacker ability to support, on the one hand, to use a wide range of mobile entrepreneurs to bring profit and cash to the way, On the other hand, the micro-community for those who do not understand the technology is good at operating from the media and webmaster to bring new entrepreneurial opportunities to choose and brainstorming. After the speeches of Tong Dawsong, yanping, Lo Zhenyu and so on, I think that "lean entrepreneurship" is more suitable for the entrepreneurial scene described by today's entrepreneurial convention.

Giant Internet companies can provide a variety of platform-level products, as entrepreneurs startup accelerator, entrepreneurs need to do is to use the concept of lean entrepreneurship to quickly launch their own MVP products, and then access the open platform for hatching and acceleration-of course, The luck of the dog will also be Tencent such tyrants company investment.

Lean entrepreneurship is a set of entrepreneurial science system, not simple rapid iteration can represent the idea of lean entrepreneurship, entrepreneurs need to test and test on the road, constantly cobwebs, direct to the core, so that the project can embark on the path of acceleration often need to be in the framework of reproduction, operation can be replicated, in the promotion of participatory, After the microcirculation is completed can be used to promote the application of the app, through a wide range of profits to cash.

Well-known since the media Lo Zhenyu was invited to the business conference on a scene "Luo thought", in fact, the core is also talking about lean entrepreneurship. It's just that his eloquence can make the scene more enthusiastic, more memorable, and the landing to the entrepreneur, to grasp the core. For entrepreneurial projects attached to the platform, if the entrepreneur can not do the lean entrepreneurship, may Tencent's platform resources for you a little use, even if you are a person, you can open a small hand tour, operating small from the media, operating characteristics of micro-community, such as micro-entrepreneurial model for lean entrepreneurship, The importance of self-management is as important as team management.

When it comes to the vertical areas involved in entrepreneurial projects, although the industry has smart equipment, O2O, hand tour, and many other hot areas, but I think entrepreneurs need to choose their own to be able to startup areas, rather than a brain to the hot areas of drilling-the so-called hot, often are "false orgasm." It's easier to break through the dots than to break through on the line or face. The opportunity for entrepreneurial innovation is always there, is never want. We do not need to worry or regret not to seize a big opportunity, and what really needs is to use the idea of lean entrepreneurship to seize some small opportunities, small and beautiful to bloom, do not need to do the next MA, only need to do a real, present self.