Mobile Internet Outsourcing Business Sample: Jehu Network

Entrepreneur: Zhang Zhijian

Start-up Time: March 2010

Place of business: Shanghai and Beijing

Business model: Mobile Electric business outsourcing company. Mainly for online and offline retailers to provide mobile e-commerce from product development, marketing, customer relationship management, such as the overall solution

Access to investment: IDG, Lei and the fund A and B rounds of financing, the two rounds of financing amounted to 6.83 million U.S. dollars

IDG Vice President Yue Bin Remember, the first contact with the guests is an informal contact, just know that the guests will immediately and all of the cooperation of mobile e-business. But two or three months later, he found that not only did the visitors complete the mobile E-commerce Platform (app) development from scratch, but the orders from the app also increased rapidly. "Very executive team, and Mobile E-commerce is also a trend, we soon identified the investment intention to the guests." ”

Thus, the main business is through the mobile internet to connect buyers and sellers, unknown small companies in a very short time to attract two rounds of investment, the total amount of 6.83 million U.S. dollars, including the industry's well-known investors lei, IDG.

Its founder Zhang Zhijian said, Lei has a famous saying, standing in the tuyere, "pigs can Fly", said is to do things to homeopathy, and the Lord is the "Flying Pig."

"Eat" the guest

Connect buyers and sellers via mobile internet. What kind of pattern is this? Perhaps, the guests "eat" the story of the visitors, the model has done a good interpretation.

2010, when Zhang Zhijian knock open the door of van, he was a bit disturbed, where the size of the guests at that time 5000 people, a year of sales over 1 billion, so large a company, can not do their own mobile e-commerce, and to the network to do? In fact, in order to cater to the wave of mobile shopping, where the customer has also set up a business unit, composed of several people a small team to operate. But, let Zhang Zhijian unexpectedly is, when he proposed to help every guest do mobile phone operation, every guest unexpectedly quickly agreed.

Of course, there is no reason behind it.

"There may be a lot of people who, like me, have the illusion that it's easy for big companies to move a p p in their own way," he said. Fact。 "Zhang Zhijian said, mobile a PP development threshold than the PC end high, such as the market has hundreds of kinds of models, very fragmented, today for Iphone3 developed a shopping a PP, to the iphone4, the same a PP effect is not the same, browsing speed, page rendering, etc. are different, Coupled with different brands of mobile phone development system is not the same, will a PP and the various models of mobile phone adaptation, is a very troublesome thing. In addition, do mobile e-commerce, need in the operation, research and development constantly add people, invisible to enlarge the cost of investment.

As a result, large companies in mobile E-commerce encountered many problems, just give the network to do business opportunities, dedicated to help large retail companies to carry out mobile e-commerce business.

In the cooperation with every guest, the network does not rely on selling service charges, but with the customers. That is, every customer on a mobile phone to sell a piece of clothing, will be divided to the net Commission.

"Eat" after the guests, Zhang Zhijian confessed that the guests only know the mobile Internet, do not understand E-commerce, where the guest is a good teacher of Jesus, taught them how to play E-commerce. Not only that, but he soon realized that his opportunities were "magnified", and that even the customers were less likely to play mobile internet in the early days of the mobile internet. After asking a circle of companies, his guesses were confirmed.

Soon, in every guest, e-commerce "large" such as Lok Bee Network, but also to buy wine, excellent shopping nets, silver Thai nets, and so on, have appeared in the customer list of the network. And the United States Granville, N Ike, G A P, cosmetics brand benefit, such as the traditional offline shop, in the mobile E-commerce has chosen the network as a partner.

In fact, the Zhang Zhijian is the third venture of the world. Prior to that, he and the team members have many years of wireless value-added services and mobile Internet experience. Later, ID G in the investment of the guests also believe that a wealth of entrepreneurial experience is indeed the team's valuable wealth, in general, there are many entrepreneurial experience of the team, will be less to take some detours.

Mobile interconnection "delivery of hydraulic"

In Zhang Zhijian's view, helping customers operate mobile E-commerce is just a starting point for the business of Jena. What he wants to do is to help customers provide a one-stop service for mobile internet strategy Consulting, product design, research and development, operations and marketing, and act as a "delivery engineer" in mobile internet.

Therefore, there are three other major business sectors, customer relationship management, borderless retailing, mobile marketing strategy, as a Zhang Zhijian "one-stop service" support.

Customer relationship Management, for example, is a creative step for the company to interact with consumers.

In the past, the customer relationship between merchants and consumers, mainly through the hair card, V IP card, after the basic no management interaction, the largest group of discount information, consumers go shopping when they need to carry various business card. The practice of the network is that enterprise customers do a p p, for users to download, so that a PP into a mobile membership card. "Consumers who click on the merchant's procedures can combine the L B S to know where they are at a discount from their nearest store." In addition, A p p can record your browsing history, infer your hobby based on this information, and push the goods you may be interested in in time. "All of this needs to be built in the background of a strong data processing system, such as you have recently browsed several sunscreen, once the store has such products discounted or push the new product, with the consent of users, the system will promptly push information to enhance the interaction between merchants and consumers."

No border retail, mainly help merchants to coordinate stores and inventory of merchandise information symmetry. "Offline stores complete the total sales of eight or nine, no border retail through the merchant online, offline sales pattern." He said, for example, retail stores often this situation, the user selected a product, the shop assistant found that the warehouse interrupted goods, which means that may be lost orders, but the customer specifically for the store set a PP, even if the inventory is not available, users can be placed through the store pad, direct courier door-to-door.

The mobile marketing strategy is to provide the whole solution for the merchant.

Specifically in the source of income, the network will mainly collect technology research and development costs, operating services charges, the latter part of the marketing costs. According to Zhang Zhijian, this year's annual sales will reach tens of millions of yuan, compared with the same period last year, 600% growth.

Reporter Liu Yanyan

South All illustrations: Song Xiaowei

Rumors

Fast Company, Yay.

Guest: IDG Vice President Yue Bin

Specifically, investors have these reasons.

One is the team's executive power: The team is very strong, in a short span of 1 years, successfully developed and implemented a mobile internet strategy for 47 retail companies, becoming the undisputed leader in the mobile retail and mobile business services industry.

The second is the combination of the two major business genes of 2B and 2C: This entrepreneurial team has a very good corporate-service gene, and there is a very good gene for personal products (ie, personal Internet products), which is very valuable, and many teams have only one gene in most cases, and it is a good combination of these two points. But any investment is risky. We think that the biggest challenge for the guests is how to continue to build their own core competitiveness.

Source: Southern Metropolis Daily