Mobile Internet steady growth mobile addressing selection still needs to be rational

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In Cnnic July just released the "China Internet Development Statistics Report", as of June 30, China's mobile phone users scale of 155 million people, accounting for the overall Netizen's 46%, within six months, mobile internet users grew more than 37 million. Although affected by the global economic crisis, but China's mobile internet still in the 3G year to maintain a steady growth, and its development momentum has been many people in the industry and investors optimistic. Some enterprises can not wait through mobile addressing, build mobile web sites and other forms of mobile marketing applications, hope that through this new mode of marketing for the economic crisis era lay a solid foundation and realize the competitiveness of enterprises, the double high efficiency.

As China's independent innovation applications and services, mobile addressing to reduce the threshold of mobile internet, pulling 3G applications and popularization has played a huge role in promoting. It is also seen the broad market prospects, the market on mobile addressing services and products springing up, because most of the service providers are fragmented, each has its own database, service number, background analysis system, and so on, such a number of operating situation for the enterprise users in the selection, use of a number of obstacles to create, Even some service providers themselves do not have the corresponding qualification and service strength, is not a formal service organization, the user registration is difficult to form a real application from which to produce value.

It is precisely because the market appears the various service providers fragmented, the strength of differences and other issues, under the guidance of the Ministry of Industry, Ministry of Telecommunications Institute in the last year launched 12114 information address services, and formed the relevant industry standards, but also has applied to become national standards. According to the planning of the Ministry of Telecommunication Research Institute, it is hoped that through the unified authoritative service channel and the service number, as well as the unified database resources, guaranteed the mobile addressing resources uniqueness, thus realizes the unified standard, the unified access finally establishes the unified registration analytic system goal, at present 12114 information name Address service has been widely used in it , manufacturing, chemical, electronics, architecture and other important areas of national economy, has been widely recognized by the national government departments and all sectors of society.

At the same time, the Ministry of Industry and Telecommunications Institute is also actively cooperating with international authorities to reach a strategic cooperation on the 12114 information address and (Woso.mobi), making the enterprise on the mobile Internet resources more unified and complete, to the greatest extent to protect the interests of users, and actively through the "China 3G Internet Popularization Project" To pull the following applications to help enterprise users access and application of mobile Internet. Some experts believe that mobile addressing products are not registered on the finish, the real user can be used to produce economic value, can effectively promote the development of mobile internet in China, which requires service agencies to provide the relevant knowledge, application packaging and training and other means to give users follow-up application and service support.

On the other hand, the application value of mobile addressing has also made many investors bullish, with the successful experience of domain name investment on the internet, many people also hope that through the investment of mobile addressing products, the first bucket of gold on mobile internet will be mined. The expert also cautioned that the current investment in mobile addressing products still needs to be cautious, for those who do not have the qualification or even their own special service numbers do not have the product and service providers, blind investment not only small value, product follow-up services and use are not guaranteed, although mobile Internet address resources are very important, But still need to rationally choose some of the relevant national standards, and have long-term development and use value of products, and only in the unified standard, industrial chain downstream support, mobile Internet can be faster and better development.