More "hard" startups to save CES

Another year CES, Apple is always absent, Microsoft went and came. "No news has been leaked from the base of Sony, LG and Samsung, and no important concepts or important topics have been fired," TechCrunch's commentary said. It feels like the Giants will just get through the motions. ”

Ces used to be an industry vane. For 07 years, however, the IPhone, Macbook Air and ipad have shone like magic in jobs ' hands, with Google glasses holding their breath in the I/O conference, and even Samsung's first generation Galaxy Note was greeted with applause. CES is more lively than the lack of color, in addition to the exotic gambling city showgirl, it is difficult to make people have a bright feeling. including MWC and Taipei Computex, the major electronic exhibitions have been sung in the last few years before the warm-up program.

However, "Things are changing", the trend of Apple and Google-led smart machines has been gradually calmed down. The user has not satisfied with the intelligent communication, constructs the intelligent life to become the tidal current. Technology Blog Verge The "4K display, wearable computing equipment and smart cars and other new technologies may become a trend ... Startups will grab a mirror at CES.

Intelligent life to the moment of finishing a foot

1, beautiful wearable equipment

For the wearable equipment to be exhibited at CES this year, there will be a dozen of names, and the organizers have dedicated a "wrist-band Booth". Wait, why is the wrist strap not a watch? Wrist strap means movement, can use cheap material to build in line with young fashion style. The wrist watch symbolizes your social status, and the colorful look makes your smart watch look like an electronic watch. "Please show me the wearable equipment I would like to wear," according to the Etherington of TechCrunch writer.

Users look forward to the smart watch, but once the "tick" watch begins to beep, the user feels too noisy. "Forbes" Kelly Clay after a trial of Pebble a week on the shelf, "it is not a moment to constantly remind themselves of important information." The wrist strap is just a smartphone accessory, and with some apps that keep track of your health information and geographic location, users are pleasantly surprised. So the wrist band Thunder over the wrist watch, in effect means that wearable equipment needs a tipping point, breaking the current product features and user expectations of the dilemma.

2, body sense and indoor positioning

In the area of body sense, Microsoft has acquired 3DV as a patent reserve side and PrimeSense cooperation using sophisticated technology to launch the Kinect, called Genius. However, in the four years of the Kinect's maturity, Microsoft has been poorly built on mobile platforms, leading technology cannot translate into market performance and Word-of-mouth, so the importance of startups emerges. Apple eat into PrimeSense, exerting force ibeacon, Google launched indoor positioning. The prospect of the trinity of indoor positioning, body sense and data transmission has been demonstrated in the presence of the entrepreneur, whether it is possible to get stuck in this technical line and decide whether the start-up company will be able to share a piece of the O2O in the future.

3, the Internet of things, car networking and Low-power chips

There are no software problems with the Internet of things and cars, and almost all of the services already have a model of the handset side. However, the Internet is not the ipad to carry the car, the Internet is not the mobile phone as a remote control. You want the toilet to tell you that you need to change the paper, the plate tells you the calorie is excessive, and the flowerpot tells you to water it. But do you want to recharge them every week? The iphone and Moto X are known to use low-power chips to control sensors, especially for cars and homes.

Geeks have done some cool things with raspberry pie and Arduino in the past two years, but still belong to the amateurs, the giant to set up a pioneering company just good opera. Intel will display a "quark" (fingernails size, 1~2w Power) processor at CES, and should Qualcomm develop a low-power processor with an integrated wireless RF chip? The AllSeen Alliance, launched by Qualcomm, Haier and sharp, began discussions at the end of last year to establish a technology standard for Internet of things. Once the basic hardware and technical standards are set up, the blowout of the smart devices and IoT services platform will soon come.

Entrepreneurs are more "hard"

Wearable equipment, for example, is a typical market dominated by startups, where Qualcomm and Samsung's smart watches are dismal, and giants should learn from start-ups. "Wearable" before "smart", the first thing to solve is wearable, and then should have stronger smart properties. That's why Pebble smart watches are jawbone and shine wrist bands. Jawbone even got a chance to sell at the Apple Store.

Apple seems to understand this quickly, so Cook has dug up two top designers of former Burberry CEO Angela Arend and Nike. Big companies are not just learning startups, they're even willing to turn themselves into startups. The domestic Internet company does not have to do the flat of the organization. Zhou will division to set up the project team, Zhangxiaolong dwelling in the ten years grinding a sword, this is the capital market favorite story. Why, because star startups ' return on capital and per capita profit margins far exceed those of Microsoft, Google and Apple.

35 years ago, a company claiming to be a startup meant that they were developing apps or games for the big platform, as were the hottest Zynga, Evernote and Dropbox. Today's most powerful start-up companies, independent financing leap Motion, Apple's acquisition of PrimeSense and WiFiSlam are hardware start-ups. Google even took a breath of eight robotics companies, including Boston Power. The App Store model has completely failed to accommodate startups ' dream of changing the world.

A solo show is not a spring

Startups are now more capable of leading the trend of hardware innovation than large companies, so the revival of CES is logical. Recalling the eventful-xbox of CES and the Nintendo contests, the Win7 release of the video game to the climax, Kickside and webOS to describe the future of the smart machine-you can find that the hardware of the flower is the electronic consumption of the premise of prosperity. Start-up companies ' product launches do not attract the industry's attention as much as the Giants do, and this form will give startups the opportunity to show their faces. The application of new technology is not mature, start-up companies (copy) to send (attack), exchange of needed is also very necessary.

It was at the 1981 International Design Conference sponsored by Aspen College that Mr. Jobs first came into contact with the Bauhaus design and "Less is more" design guidelines. Two years later, also at the International Design Conference, Mr. Jobs lashed out at Sony's "technology sense", which he had previously admired, claiming that Apple's design style would always be "simple and beautiful", and that, for the next 30 years, he used his own products to keep up with the rules.

Today, the giant-dominated PC and smart-machine revolution is over, and the loose update will only be left to the launch. Leading entrepreneurs no longer need to go to one of the product launches to "Listen to the Apocalypse," and the next jobs is among them. Ces viewers are certainly looking for bigger, more gorgeous panels, more core handsets and the latest graphics cards and processors, which is inertia. Ces is going to make a choice for the future, is to continue to be a giant dispensable show, or for the start-up company to host a big lie?

(editor: Heritage)