Mushroom Street and other shopping guide station transformation self can be all right?

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All along, women-related industries are stationmaster management hot spot. Although there is no web site really can be from women to achieve a larger scale of development, but the author has always thought that this is only a matter of time, the female industry's deeper business potential and a large number of users are the biggest advantage of its development. At present, similar to the United States excellent products, Lok Bee Network, such as female vertical electric dealers have made certain achievements, and such as Mushroom Street Shopping guide site also in the positive growth, we have reason to believe that the next large market capitalisation will be generated here.

About Mushroom Street I think we are not unfamiliar, initially rely on Taobao platform to achieve a great development, and its creation of the Community shopping model once to Taobao guest business has brought new ideas. But catches, especially Mushroom street This pure based on Taobao platform products, Ali officials will not sit still, watching the mushroom street grow without management. So Ali official began the renovation, a series of restrictions to directly make Mushroom Street performance contusion nearly 20%. And this makes Mushroom street start to think about the way forward.

In fact, familiar with the electrical business friends know, in the encounter by Ali Group blocked after the crisis, Mushroom Street transformation to do online trading, 3721.html ">2014 year March of the whole station turnover exceeded 200 million yuan." At present, the self-employed shops have reached more than 3,000. This is indeed a very good result, in the face of the limitations of Ali, Mushroom Street in time to change the operation of ideas, and gradually get rid of the reliance on Taobao platform, and its own is to build the Mushroom Street excellent store is the trump card of the future.

Then look at the data, Mushroom Street has accumulated tens users, one-day browsing over billion, which from the search engine, social networking site traffic accounted for only 30% less, its own flow accounted for rising, the platform has been to the net purchase user formed a high viscosity. This time mushroom street will flow as its own platform for the development and compaction, the effect of natural than simply do shopping guide more.

All kinds of indications, mushroom Street transformation to do a good job, won the time, but also won the development of opportunities, its future development is necessarily more secure. But is it as good as we think? The transformation of Mushroom Street although done well, but in the circumstances of persecution, for the official game with Ali, I think Mushroom Street itself do not have a long-term plan. Now Mushroom Street has begun to take the route based on the self platform, the user's viscosity is also good, but when you look at this platform carefully, you will find that a lot of details are not handled well, the market is also in the state of indecision.

Lack of soil for the development of trading platforms. The reason why we have been bullish on Mushroom street, is because Mushroom Street early do Community shopping guide, accumulated a large number of loyal fans. They have a high viscosity for the future transformation has a strong role in promoting, but also because only the shopping guide, Mushroom Street can save a large part of the cost of infrastructure. But now the situation is different, Mushroom Street want to do the self platform, then logistics, payment and trust system is particularly important to get through. But Mushroom Street is far from enough.

First, we can not provide a complete logistics system to ensure the quality of service. We all know that logistics distribution is an important factor related to user experience. But the reality is, Mushroom Street currently does not have its own warehouse, which is not similar to Taobao reputation evaluation system of mushroom Street, commodity control will be a big problem. Now Mushroom Street to take more way is to accept merchant margin and sampling, but this is a little bit, can not be for commodity control to produce enough influence. If you really encounter the sales season, the user demand surge, mushroom street How to face this sudden challenge?

In addition, as Mr Ma said, the electricity business is based on trust and communication. The success of any platform needs to be drawn from this, furthermore, Taobao has brought a mature concept to the industry, that is a set of credit evaluation system, the new buyers will often be based on the use of other people's evaluation from the line to the product screening, which not only reduces the product return rate, but also conducive to enhance the platform of the level of trust exchange. But all this is not well used on Mushroom street. For the moment, the overall closed loop has not been formed, the user's print and evaluation is still in a very loose state, it is difficult to find from the existing evaluation of appropriate procurement guidance. Mushroom Street has now been transformed to do self, want to get rid of the restrictions of Taobao, now it must be based on the user a trustworthy reference, if not, then Mushroom Street for users is always a shopping guide community, nothing more.

Finally, Mushroom Street on the Arrey official game and competition is also a aspect. Although now Mushroom Street began to walk self-employed, but its industry nearly 30% or is limited by Taobao platform, for this part of the stable income, mushroom street is naturally do not want to lose. But then again, Ali will not, but do green leaves, give you resources in vain. Mushroom Street At present most of the settled businesses from Taobao platform, for the outflow of sellers, the future Ali will inevitably take the corresponding restrictions, before the Alipay stopped with the Mushroom street cooperation, and now limit your online sellers, then Mushroom Street How to deal with it? Shopping Network to do their own electricity business, indeed a little meaning, The shopping guide and the merchant mix together, satisfies the consumer a series of needs, but the dissatisfaction voice also can increase at this time. After all, they are involved in more things will increase the contact with the consumer, tune, even if you hundred percent of input, there will be people do not buy, these are mushroom street to consider things, and this is obviously the mushroom street to others attack opportunities.

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