MY83 Insurance Net: Rebuilding the traditional insurance industry in Taiwan for children's Entrepreneurship

Referring to the insurance industry, Zhang Yushan, co-founder of My83 Insurance, found that there was a bad impression that she had worked for a strategic strategy partner technology manager (Partner Marvell Manager) with Google headquarters in the United States, responsible for YouTube, Chrome and other products and technical strategy cooperation. After the baby was born, she found that the concept of insurance for her children was vague. Information asymmetry, lack of good reputation, she felt that these are the industry need to change. Taiwan's insurance market ranked 11th in the world, with an annual premium of about $3760 (NT $112,800), which is 6.7 times times the global average, with insurance penetration (the ratio of premium income to gross annual production) reaching 15%, which continues to rank 1th worldwide. However, Taiwan's average life insurance coverage of about 1.35 million yuan, but far less than Europe and the United States, Japan and other countries, the average per capita insured amount of 3.005 billion yuan. But Taiwanese people spend a lot of money, but they can't buy protection. Zhang Yushan that in addition to the lack of transparency in the information, there is no simple and understandable way for consumers to understand their needs, they buy insurance lack of choice and comparison of opportunities, consumers are difficult to distinguish the salesman's explanation is the word or professional advice. Based on these problems to solve, Zhang Yushan and Partners in Taipei to establish a My83 insurance network. Its business model is: through the My83 insurance network, paid insurance salesman can more efficiently target customers with insurance needs, make further proposals, online discussions and offline interviews. Salesman deal with a single customer and turnover probability estimate, the salesman is willing to pay 500-1000 yuan (NT $) for an online interview, can also provide advanced functions, such as strengthening exposure, video commentary, and so on, the salesman can pay an additional fee to use. In addition to the site provided to the policy-holders free demand analysis, if the policy holders need to further commodity analysis, commodity premiums and security analysis, policy holders can pay to obtain the advanced level, for the needs of policy-holders analysis of the report. In addition, the online production of insurance products sales diversion (referral). At present, some of the product insurance can be purchased through the website of various insurance companies, policyholders can enter the basic information in the MY83 Insurance network, the website can automatically provide the goods in line with the demand for comparative analysis, if the policyholders have the willingness to purchase, the site can be directly diversion to the various insurance companies to purchase the MY83 Insurance Network is still in prototype (prototype) state, is based on the initial use of feedback to modify the site services and pointcuts. All the salesmen are enrolled in the registered My83 insurance net, and the My83 will first confirm with the Life Insurance Association and the Industry Insurance Association that the professional and licensing qualifications, seniority and company of the salesman will be published after confirmation of their status. At present, there are more than 1100 certified salesman, nearly 1500 pieces of insurance requirements released. Taiwan does not yet have similar web services. As the existing insurance plans and purchases are mainly through the business of the insurance company or the insurance broker/Agent company, through the relationship, the development client of the introduction entity, Zhang Yushan that consumers seeking advice and changes in buying patterns would be the biggest challenge.