Network entrepreneurship: Coming soon page design strategy

What is teaser Page? Teaser page usually refers to a Web site before the completion of the development of the audience to communicate development progress, related news, test invitations and other information page, if it is a more complete and exquisite coming Soon page may be understandable, in fact it is a coming Soon page.

Many companies now have a coming soon page that will facilitate careful research and scientific testing of new areas before they can formally enable new applications. The patented product developed in Sacha Greif Teaser effectiveness Analysis matrix™ contains the necessary elements for four teaser page:

Most of the teaser pages in reality focus on two or three of them, and rarely see pages with these four elements.

Today teaser pages are used on a variety of Web sites, whether Web services, blogs, new product launches, e-books or software-related sites can use teaser page to help startups get registered users without the help of external media and advertising, helping companies test and disseminate your ideas. And the amount of time and effort we spend on it is sometimes more exciting than the product itself.

Some of the most important features of the application come from some of the interactive data from previous beta tests, and teaser effectiveness analysis helps application developers and UI designers to understand the user's real needs and analyze and deal with problems.

Teaser page is also a powerful incentive tool, although the site has not officially started, but we can not break the user, let them feel lost! This will motivate us to complete the functions or projects we have planned and promised to our users.

We mentioned earlier that a good teaser should be memorable. To achieve this, it is a good idea to create a strong brand. Allows people to connect your brand with your product, logo, color, style and other visual attributes should have identity. Once your site is officially launched, it should not be visually different from the teaser page, so you need to build a strong brand to maintain continuity.

Many of the site's teaser incorporate eye-catching logos and powerful color schemes to build their brand identity, and they don't even tell you what the site does, except for logos and overall style.

Above this site, in the background model as well as the font and color of the overall design up and down the effort, it is easy to leave a deep image

The following image of this site Talkbee has a memorable logo, the overall design of the page around the logo color to match.

Using your CSS skills, fancy visual effects make it easier for your site to spread wildly on social media. The following is one of the famous teaser page design silverback Web site, which uses a CSS parallax effect (if you resize the browser window you can still see the effect on the site)

The use of animation also has some skills, and today usually use CSS conversion and CSS animation to create animation effects. Animations may not be very popular with users on officially launched sites, but the performance on teaser pages is different. The most recent teaser pages with two animated effects are visible cloudring and kickoff.

Another interesting trick is to use vertical scrolling to tell a story. Ben The Bodyguard is a Web site that uses animation and scrolling to tell the story, and I personally like it.

A very similar idea was adopted by Dayri and Youzee. This technique is very successful because storytelling helps people perceive their environment in a logical and linear way. A real story can be more effective and persuasive than the fact that it is disconnected from reality.

In the recent coming Soon page design and development, in the pre-registration process including viral marketing mechanism is very popular. Remember the pay with a tweet free value-added model I introduced before? In combination with social media such as Facebook,twitter, which makes the pre-registration invitation system leverage, Special Coupon Code is a teaser case of viral marketing using the Word-of-mouth invitation system and social media network.

Launchrock is a service that lets you quickly generate teaser page. Users will get a personalized referral link after registering with a Web site based on the Launchrock service. If more people are registered as users through the user's referral link, the user will be able to gain access to the site, or access to some advanced features. In fact, Launchrock is using this technique itself, and if you want to use Launchrock services to create teaser pages, you need to recommend that at least 3 people register to get access to the Web services.

Another interesting idea comes from the "King of Viral Registration" dabble.in. Sharing dabble.in links will not allow you to visit the site earlier. Instead, if more than one user registers the same username (for example, "Zhengyong"), the user name is reserved for the user who recommends the most registration, while other users who request the user name can only choose a user name such as "ZhengYong123".

Of course, if you're not willing to adopt these extreme ideas, the simplest place to put "Tweet" and "like" buttons into the teaser page is also a good way to spread your brand to social networking, and if you make it easier for visitors to share your links, they will be more than happy to deliver your message.

The most effective way to encourage people to share your teaser pages is one of the most effective ways to give some back effects, in addition to reserving a specific location for them. For example, if you recommend a sufficient number of friends to register, Fab.com will be worth up to 50 dollars to your account. Yes, money is the root of all evils, but no one likes it!

However, you do not have to use Congfang as a means of stimulation. You can consider the possibility of a variety of deals: for example, free icons, wordpress templates, related e-books, and so on, even the product itself is nothing. For example, Dropbox use of wrist, recommend more people register can get more storage space. The best thing about this strategy is that you won't have anything to spend on your website until it's officially opened, even after it's officially opened, because it's your own product, the lowest cost.

No matter how smart your viral marketing strategy is, if people don't really need your services or apps, your marketing skills will not be much use. Your teaser page should provide hints about what your application can do for them, or what benefits they may bring to their needs.

If people simply don't understand what kind of service you want to offer them, what is the reason to motivate them to share your teaser with their friends?

This is an important reason why many teaser pages fail. Youzee's teaser is doing well in this area, with a short video or writing a perfect copy of your product or service, giving hints to provoke people's curiosity with unexpected results.

Of course, sometimes even if you don't want to introduce too much detail about your product on teaser, you can do it with excellent page design, like PIICTU, Youzee and kickoff, when people see a good teaser design, It is natural to speculate that the product should also not be poor to where.

If your teaser is successful and widely disseminated, you will face another problem: how do you interact with these visitors? The easiest way to do this is to collect your visitors ' emails to your mailing list. You can use a service like MailChimp or Aweber to manage your mailing list, and you can easily embed the registration form into your teaser page.

Prefinery has a more complete Beta website inviting outsourced services that allow you to easily collect data and perform beta management. You can also use the Kissinsights service to enable your teaser page to have a user polling function, or use the Olark service to allow visitors to chat in real time.

Although teaser pages are necessary, it is only part of the puzzle. A successful pre-start activity should also have other components, such as a Twitter account, Facebook page, official blog, and so on. Unlike teaser page, because these media have more interactive capabilities, you can easily get valuable feedback and better target people for your product.

Original: Building a effective ' Coming Soon ' Page for Your Product

Translation: Online entrepreneurship-The use of Word-of-mouth invite system to create efficient "Teaser Page"