O2O Entrepreneurship Note: A fresh electric business entrepreneur

On the morning of March 10, in a very characteristic office at the east corner of Fuzhou, I had 1 hours of deep communication with a http://www.aliyun.com/zixun/aggregation/12210.html "> Fresh electric Business Entrepreneur". For a few days, I have been thinking deeply, excited and worried. My principle is that the localization does not touch, and the fresh electricity dealer is obviously localization business, so far we have nothing to do with it. I hope my thinking is helpful to all the entrepreneurs in this field, especially Mr. L, who is just starting a business.

I. The current situation of Mr. L:

Mr. L 40 years old, it business background. His original intention is to use ecological, organic products to improve the lives of the public, to achieve their own value. However, like every entrepreneur, after the beginning of the career, are faced with a very bony sense of the "reality", he gave me a few days ago QQ message is: "than a simple platform, entered a strange field-agricultural products and logistics, the information is very big, fast burst!" ”

The fresh products He was trying recently were fruits, and the single quantity is currently in single-digit digits. Summing up the information he told me, there are mainly the following:

1, the product is very key, each product has each kind of product characteristic. For example, different oranges, size and sweetness are characteristic. The supply change is also very big, perhaps the supplier yesterday told you the fruit origin is the United States, the arrival today is Mexico. It is not easy to choose the right type for the electric dealer and the profit.

2, high logistics costs: local logistics companies, 5 yuan starting price, in accordance with the kg fare increase. 30 kg of delivery costs up to 30 yuan!

3, high-end to profit: the lower the more difficult to do, low profit margins, product consistency is poor, short storage cycle.

4, must localization: fresh-keeping cost is very high, the loss is very big, does not localize must be finished!

5, there are a number of competitors: a lot of people to rent a few gun guns up.

6, intends to start from the product, try the business model.

7, the packaging cost is very high, trial and error cost is very high, so more cautious.

Ii. My theoretical analysis and suggestions

I searched the fresh electricity business, found that this unexpectedly is the recent hot pioneering field! Plus O2O concept, the absolute chaoyang industry!

From the current situation of Mr. Liu, I have given a few specific suggestions:

———————— Split Line, here are the industry recommendations ————————————

1, re-examine the positioning of products, from the service for whom to think about.

2, to design products around customers, do not make products to find customers (this is very important).

3, learn to copy, special attention to the field of successful cases, copied over the lowest risk.

4, the electricity business is the channel revolution, must pay attention to the new channel! Especially the social channel--the essentials is interaction. In addition, the Community channel has the advantage of customer concentration, low cost and quick word-of-mouth communication.

5, the advantages of the electric business is to reduce the intermediate link so as to reduce costs, at any time to ask themselves: did it?

6, the electricity business product characteristic is not only the price, do not only stare at the price, otherwise the dead.

———————— Split Line, here are the business advice ————————————

7, entrepreneurship is the first business to do, Alive is the first task.

8. Don't be shy about asking for a delivery fee.

9, with the main industry-related any way can try, do not be called the business model bondage! such as unit orders.

10, the beginning of entrepreneurship, to learn to move up-the movement is stronger than the motionless. Try to find the answer.

11. The simpler the model the better, the less the product category the better, but attention to stare at the most fat things.

Third, think again, read a lot of fresh electricity business information after my further thinking and experience

1, supply chain is the key, organic food is pseudo proposition.

2, the big city is suitable to make the currency, the small city suits makes the characteristic.

3, to use a tricycle to deliver, milk delivery how do you do.

4, either have business scale, or select subdivision, Vertical field.

5, high-end products to meet each single profit, ignoring the promotion costs.

In short, this is a supply chain logistics game (nonsense, electric dealers are like this).

End 1 (Rational cold version): There is a chance, but the profit is not significant, the business may need to scale. Everyone is tossing around now.

End 2 (Warm edition): In my house opposite the old residential district, about 5, 6 couples stall, these vegetables are hard and leisurely living, this state has lasted for decades.

In my home near the 1km range of two large market, in Nanjing are very famous, full range, thriving business; Unfortunately, one of the food safety problems occurred last month, a stall owner was sold by their own contaminated black sesame seed poisoning, the cause of the accident is still waiting for public security organs further publicity.

In this area there are also famous supermarkets Suguo and Wal-Mart's 3 large community stores, also occupy a large proportion of the residents table.

What kind of changes will the fresh electricity dealers bring?

Every Mother brand love lunch boxes are warm memories, love aftertaste. The original intention of every fresh electricity business entrepreneur is to provide a guarantee and a rich choice for thousands of families. I wish every fresh electricity business entrepreneurs can realize their dreams!