O2O into online education business new favorite traditional institutional line

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The Shanghai-listed company will start the first offline Experience Center, along with the same keen interest in the online open shop education and so on, on-line education institutions in the O2O of the attempt more clear. In addition, such as the new Oriental, good future, learning and other traditional educational institutions, in the mention of online education, the speech will be called O2O, although the entire online education industry has not yet found a clear business model, but O2O is considered the most reliable model of the industry.

Online Education Test Line Store

Last week, the Chinese online education agency, the most populous, announced that it would launch the A-share plan as soon as next year. In order to tell a good story in the capital market, the network is currently embarking on a series of changes, including the introduction of a large number of venture capital, joint-stock reform, and education, such as cross-border cooperation, as part of these changes, the first online experience center of the network will be officially opened in July.

It is understood that the first online experience center will cover K12, foreign language, the workplace, interest and other areas of study, at the same time, the fusion of the Happy Word field, Jiang, and other products such as cool. In addition to the promotion of online learning methods, the experience center will also hold occasional offline activities related to learning. According to Xu, vice president of the network, once the effect of the experience center is validated, it will be popularized to Shanghai and the whole country.

In fact, online education institutions in the O2O way to carry out the offline experience shop, the network is not the first crab to eat, the previous Huatu education under the Education Network is one of the first to try. Studious Education Network general manager Shosonber told Beijing Business newspaper reporter, online experience shop to take the mode of joining, its main task is to serve local students, such as product promotion, marketing courses, organizational model test, auxiliary teaching. At present, studious education under the franchise has reached more than 60.

Traditional institutions break through the line

O2O's full name is online to Offline (offline to offline), if the on-line education entrepreneur's O2O strategy is a positive process, then some traditional educational institutions in the attempt O2O, then is from the line to the line retrograde.

In this regard, the more successful is the two months ago to the United States listed the technology. The technology is the first to do it training under the line, in traditional mode, each lecturer can teach a limited number of students, and IT training is also facing the problem of the shortage of excellent lecturers, the technology since 2006 to implement the distance teaching model, that is, hundreds of students gathered online learning Center, the instructor is responsible for live lectures, At the same time offline learning consultant responsible for troubleshooting, supervision. Sun Ying, vice president of the technology, said in an interview with Beijing business newspaper that up to now, the technology has only 76 lecturers, and these lecturers are responsible for the teaching tasks of fifty thousand or sixty thousand students a year. Thus, the mixed teaching mode based on O2O solves the problem of teacher-student distribution.

The heat of online education has also attracted the involvement of traditional bosses such as the new Oriental, the good future and the education of learning, and the O2O strategy occupies an important position in their layout. For example, major education this year launched a High-profile e-learning system will be the main O2O concept, E learning major features online assessment, data analysis, integrated debris learning time, and e-learning is also applied to the national hundreds of offline teaching center.

O2O mode is the most reliable

When it comes to why online educators are passionate about O2O mode, great education CEO Jinxin believes that, under the Internet storm, the current education and guidance industry is facing shuffle, the future will be a large number of educational institutions without transition to face the dilemma, will lose the chance of survival until disappeared, therefore, the transition line is the trend of educational institutions; The Pure online education mode is not universally applicable, so the O2O mode combined with line is more reliable.

Although the entire online education industry has yet to find a clear business model, O2O is regarded by many practitioners as the most reliable model and is being tempted by entrepreneurs in a variety of ways. According to the former China Economic Network and mobile Learning Information network jointly released the "Online Education prospects and Hot Analysis report" shows that O2O is the future of the most bullish business model (accounting for 67.26%), much higher than the second-ranked B2B2C (43.36%) mode and the mode (38.94%).

It is worth mentioning that last month, this newspaper in the "New Oriental layout Online education" as the title, reported the new Oriental in the online education of the three major layout: New Oriental Online to carry the banner of reform, through the offline resources to walk O2O, and the internet giant Cross-border cooperation. After the report by the former New Oriental author commented that one or three of the two layouts have many problems, only O2O the most reliable.