O2O Market gap small businesses, entrepreneurs still have the opportunity

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O2O unprecedented, a-share listed companies as long as the relationship with O2O shares immediately rose, and the domestic Internet, traditional retail and other giants are heavily hit the O2O market. O2O's temptation is too big, everyone wants to divide, in addition to the Giants, there are many small businesses and entrepreneurs want to squeeze in a piece, but the market threshold is somewhat high, those weak participants only occasion into the.

Lightweight applications provide a possible portal for small businesses and entrepreneurs

For the lower-starting participants, the advantage of light application is not high development threshold, low cost, less cost, templating, easy development, function can meet the basic user needs. In addition, lightweight applications are also less expensive for users to access, developers can use mobile search to attract users, more than the app to save a lot of costs, this is a lack of funding participants more concerned about.

The development of a O2O app, the initial product development costs around 200,000, plus product promotion and operation, at least to prepare 500,000 start-up funds, and then rent an office space, recruit some staff, the allocation of some office supplies, 1 million at least. For small businesses that already have office space, or for entrepreneurs who can get free venues at the incubator, a 500,000 start fee, but not a handful, is enough to block a large number of aspiring entrepreneurs.

Not everyone can get angel investment, and not every product can make angels look at the eye. So, since the way to do independent app does not go through, that can try other ways to cut, micro-letter, light application and so on has become the starting door low participants choice, and the micro-letter entry threshold is too low, competition is too intense, so more and more participants began to explore the feasibility of light application, want to gradually weaken the micro-letter social flow, Strive to complement mobile search traffic.

What kind of developer should choose Light Application O2O test water

1. Traditional retail enterprises that do not have mobile research and development skills and operational capabilities. For example, the Huang Taigi of the last period of time, all over the country's 7-11 convenience stores and other small retail outlets. Without a dedicated mobile technology team, the use of light application strategy is more appropriate, after all, like Huang Taigi, such as a pancake chain, there is no need to set up a mobile research and development team, and 7-11 of such chain stores should also attach importance to light application O2O entrance, even if they have the strength of mobile technology team, can create the app side alone But the flow of light is always not too much.

The long tail demand provider of 2.O2O market can also be used as one of the main cut-in points. Lightweight applications are more than just a new channel (for many high-frequency native apps, light apps are one of the channels) and a chance for developers interested in O2O long tail markets. O2O Plate is big enough, involved in all aspects of life, long tail market opportunities enough, even if there is a large O2O platform, it is difficult to do a single. Eat, drink, shelter, all regions have different, large platform can only provide standardized services, and personalized small many long tail market, for small and medium-sized developers have enough, light applications do not like micro-letter has been fighting badly, there is a lot of market space.

3. Limited personnel, the development of poor power, the dissemination of resources of small enterprises or entrepreneurs. Low cost of development of light application, through mobile search can get more potential users, promotion cost is lower, cost-effective. Of course, there are core technical strength or well-funded entrepreneurs say, this is mainly refers to those who have no money, no people, no technology, no resources to start low and have the intention to enter the O2O market small businesses and entrepreneurs. In fact, this kind of participants are still very.

There is a shortage of lightweight applications that require more functionality

First, you have to add--the positioning function. O2O emphasizes the combination of line, lack of positioning function is like the lack of soul. To do O2O, positioning function is the most basic requirements, the purpose is to enable users to effectively search the surrounding business information, further words should be able to judge the needs of users, so accurate push.

Secondly, the entry setting is also very important. At present, light applications mainly rely on Baidu search, the entrance is deep, the reliance on the browser is too strong. As one of the portals, the map is a very important supplement to the light application O2O. Baidu Map is Baidu O2O Strategy core, this high-quality resources should be taken out to share, so can draw more developers, establish Baidu O2O market position.

Third, the O2O template should be more diversified. Different industries, different geographical needs of things are very different, to further, the number of templates is very critical, preferably according to industry categories, the region to make a distinction.

Improve interactive design and enhance communication function. O2O is also very critical, is the user with the business or platform for instant communication, such as restaurant reservations, product consulting, no communication process is difficult to form consumption. The instant communication capabilities of micro-O2O make it particularly scary. Light application is not to achieve the level of micro-trust, but at least have to have a similar Taobao directional message level it?

To dig deep into the O2O market, there are still a lot of places that need to be promoted slowly. Originally not specifically for O2O design products, but now inadvertently inserted into small businesses and entrepreneurs into the O2O market an opportunity. Micro-letters, light applications combined to use, perhaps the effect will be better.

Wen/Wang Liyang

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