O2O Tuyere Coming, how should we avoid the "small business"?

Recently, there is a new book known as "entrepreneurial textbook"--"small business" quickly leap Red, and in the past to preach the success of the self-help Chicken Soup book, the book for the first time focused on the failure of the case, by Xiaoping, Hebo, Zhou, Wu Xiaobo, Liu, and many other entrepreneurs jointly edited. Through the entrepreneur oral, the business big guy sits the examination, listed the start-up company often plays the 21 kinds of classic dead method, each case all represents one kind of most common failure rule, also basically covers the present http://www.aliyun.com/zixun/aggregation/11610. HTML "> China's entrepreneurial wave, the most likely to encounter the entrepreneurial trap.

October 26, "entrepreneurial little defeat" of the new book sharing will be held in Beijing Black Road Center. Original handle Nets founder Wu on the internet O2O entrepreneurial theme to share their own experience. Wu is a famous continuous entrepreneur, in the industry deep in 15, has created focus on real estate network, handle network and the United States and Australia habitat projects. Wu to the site readers to share their summary of the 3 O2O entrepreneurial law, he said: "I began in 2009 to do O2O Blood and tears of the lessons, are paid tuition fees." summed up to share to everyone, is to hope that everyone in the entrepreneurial time as far as possible to less take these detours. ”

The following are the rules of the 3-O2O venture that Wu shares:

First, O2O this tuyere has just begun. We now see O2O services, are relatively high frequency, a small amount of service. For example, Aunt help clean, 10 dollars 1 hours, if this aunt is not good, the next change. Drop a taxi, this driver can't, I change another one. Carving Ye's Beaver House, the fingernail did not draw good, change another to repaint. However, O2O's real core is the use of mobile Internet methods, technology and thinking, more and more profound changes in traditional ideas.

O2O core is to share the economy, is the peer-to-peer economy. The so-called Peer-to-peer economy is to remove all the intermediate links, only to serve the people and the people who enjoy the service. For example, a veteran car repair specialist and a third generation are also more likely to succeed. And why? These two people think differently. To do a car repair shop, is a simple repair, or directly to the home service, this form may not now look, but if the brand strong to a certain height, it is not the same. Customers pay how much money, technicians get how much money, spare time can do other, but also make a lot of money. However, the veteran car repair expert, he has a series of things, such as promotional brands, promotion stores. He has a lot of resources, such as 4S shop, car beauty, customers come to his platform, a series of business can be done.

Second, in the entrepreneurial process there are three different directions, you have to choose the right.

1. High-frequency business can win low-frequency times. For example, Aunt Help cleaning is high-frequency, and repair air-conditioning is low-frequency times. Aunt help to bring air-conditioning services to customers there is easier, Aunt said: Your home air-conditioning is also dirty, help you clean up? This can be brought into the air conditioning service. Conversely, the chances of success are low. High-frequency and Low-frequency Two if the competition, the outcome is also very obvious.

2. High value things can bring low value things, the contrary is not tenable. I had a colleague who made a very big real estate café, and the people who wanted to drink coffee were doing the real estate business, and the coffee-drinking house was not traded. He also opened a laundry in the neighborhood, and put a lot of discount coupons in the café, which resulted in a lot of people coming to the cleaners. Therefore, it is not easy to bring real estate transactions by coffee consumption, but it is relatively easy to drive some low-end consumption by a little higher consumption.

Again, for example, to give you a cabinet of people, to introduce you to the decoration of your home are all installed down the people, this success rate is low, and help your home to do the decoration, introduce a cabinet of the success rate is higher, this is the same truth.

3. Pay more attention to the younger generation of users. The most obvious example is the first one, then the third, and then whenever, in this order. We this generation of people use MSN, but after five years, all change QQ, now MSN also has no. The majority of mobile internet users are in the group. From this point of view, Aunt Help to do very well. They do not do a monthly nanny, a monthly nanny are tall people want, but the children, a bunch of it male, home is really too dirty, they are too lazy to clean, forget, this hour please an aunt to clean it. These children are coming to think today, today suddenly have free, hurriedly about, immediately come. Aunt Help is to this temporary about, temporary to the crowd cut, the market is up. On the contrary, it is not successful to do the monthly subscription alone.

Third, it's also important to think about what your company is doing. Single product that era has passed. Now the Internet companies, the founders actually do is research and development, create new products and services. It's like a "machine" that includes you, your employees, your deputies, and a bunch of software. What is the purpose of "machine"? For example aunt Help, is able to keep these aunts cleaning, cleaning more and more clean. The founder of Aunt Help is an engineer, a technician, he often with aunt to clean, many details are his research out. He studied what kind of knife to make the floor more clean, what kind of steel ball can be brushed when the brush is very clean, and do not make the bowl broken. The founder should have such a mechanism: people + technology + platform, can make your service continuously improve, continuous success, so entrepreneurship is not a point, but a long-term process. When your "machine" continues to create excellent service, efficiency is higher than others, it will win.

In this "machine", the founder has to play a big role, generally accounted for more than 50%. This, we also have to admire jobs, when he left, the apple "machine" is still very efficient. and Microsoft, Bill Gates when the CEO, Invincible, no company can beat him. Why did Microsoft not hit Google at the end? In fact, Bill Gates found: The problem of solving computers is not so important to human beings, to solve some of the problems of poverty is more important. So, when Gates went to charity, Microsoft couldn't. In Microsoft's "machine", Bill Gates took a big part. So, founders, come on!