On the speech accomplishment of an entrepreneur: the cow is coaxed to carry on the thought marketing

At the end of the year, the annual meeting of the enterprises is surging, dripping all show. This is also a kind of comparison, whose home is the coolest? The most ostentatious? Most of the force? What's the best guest? Employee Benefits The most temptation? In the workplace, the annual meeting has become the boss and staff to show off one of the important capital. Fortunately, we are not in the officialdom, this show, more is the team's self affirmation and motivation, customer feedback, as well as market promotion, the status of the river, and so on, very healthy. Last week, two internet companies held their annual meeting. One is Beijing-east, the annual meeting venue in Beijing University of Technology stadium, the venue price is high, cost-effective. See the people on the stage Hot dance, Liu delivered a stirring speech, a group of consternation, show the ambition of the data, with the Beijing-East Wave press release--and Liu speech, spread through the internet to North and south, overwhelming, gongs, booming. One is Ctrip, the conference venue in Shanghai Mercedes-Benz Cultural Center, tall. But Ctrip such a high standard annual meeting, only in the circle of people in the brush circle of friends, can be said to be without audio, entertaining, not to mention we are eager to see some new information in Ctrip's annual meeting. The return of the Chairman of the Board of Ctrip, Mr. Liang Jianzhang seems unusually low-key, no speeches, no news, even no gossip. We can't help but wonder whether this is an active 蹦跶 Internet company or a state-owned enterprise that sits high above the temple. In Baidu search "Beijing East 2015 Annual meeting" and "Ctrip 2015 Years", the former information explosion, content unlimited bloom, "revenue trillion", "national enterprise" and other key words resounded through the public opinion field; the latter was empty, without even a press release, a depression. The difference between the two is not the level of the PR team, but the founder of the difference caused. Liu, from playing Jiangshan began to publicity, the introduction of deduction, good at manufacturing news capture attention. Play The Frontline courier, and milk tea sister you Lennon I, challenge big guy dozen price war, all let Liu's style vivid. Of course, he also began to launch a speech, with the idea of armed overall, radiation corporate culture, trying to achieve greater market influence. Liang Jianzhang, chairman of Ctrip's board of directors, is now back in the role of CEO, trying to get Ctrip to revive in a chaotic market. Mr Liang is a gentleman, senior intellectuals, conservative, he will be a new business model into China, with the Times. But today he looks back, but seems to have not kept pace with the times. Both the composition and the routines are not so refreshing and inspiring. He is not even so strong, inactive, does not create news, not lectures, in his spare time to hide in the study to do demographic research. Would such a CEO be suitable for fierce competition in the free market? Today is the mobile internet age, young people have become the mainstream of the Times and markets, a group of new entrepreneurs springing up. Their personality, sunshine, glib, hard work, and quickly seize the eye and attention, this is a feature of the times, like the ancient market, business first to learnWould yell. Believe that since ancient times, yell is the essential quality of the entrepreneur, and in Joe will yell for a kind of extreme, we should know, speech, has become an internet age an entrepreneur's essential accomplishment. In my opinion, a good speech is a concentrated embodiment of one's ability and charm, which is the result of six aspects. In other words, to achieve a forced speech, we must practice in the following 6 areas: 1. Read more books. This may have a long talk, but reading, is to read a person or even generations of people thought crystallization, life of refinement, can be said to be the lowest threshold of noble action in the world. Reading, should be relevant to their own reality, reading industry books, professional books and political Schie, open the world view, expand boundaries, clever connection. The Li Shanyou is a coherent interpretation of Internet thinking from the subject books of quantum physics, "The three bodies", and even science fiction, a new perspective and a great breath of fun. So reading, we must be able to achieve mastery, resource integration, for my use, in a moderate play in the speech. 2. Diligent practice. Entrepreneurs and pure intellectuals are not the same place is that we are the subject of practice, the creator of the business community. More than the scholar alienation or even higher, is that we have their own companies, products and markets can let us play to create or even subversive innovation. In the whole process of practice, accumulated is the unique dry goods, whether the failure or success, are wonderful. Therefore, the entrepreneurial way, must toss, can tell the wonderful copy difficult. 3. Make friends. Most of the creators will be directed to make friends, such as investors, the industry, or the business people, this is a big part of our friends circle. But in a sense, it's also a kind of picture-limiting. The practice of Industry 4.0 has been telling us that innovation comes from places that people can't imagine. So we should go to different circles to make different friends, so as to discover new needs and new markets. Always wandering around in their own circle, it will be more and more in the frog. Especially in the new era, we should be more active and different categories of young people to mingle, in order to maintain the individual iteration. 4. Meet an expert. This Jiangshan, Canglongwohu, there are always some human high man, can give us the effect of a sobering thought. We all know that all business models, production relations of innovation, are around the emergence of human nature. How to stimulate the human nature, the unity of human nature, this is the need for those who cultivate to "no desire" of the high man, give us the most sober objective guidance. The view of high man always improves our pattern, realm and magnetic field. 5. Extension dimension. Today killed the car radio station, we found is a drop of a taxi. More and more cross-border strikes will happen in the future, and we can't even define who our opponents are. In this context, we need to achieve their multidimensional survival, forge their own colorful colors, but also enhance empathy. In a speech stage, the outstanding speaker, he is in the interpretation of sentient beings. 6. Plastic personality. To form their own characteristics after absorbing, like the southern bosomJin with a different master, finally formed the only himself. Individuality, is the foundation, ability, talent after the natural accumulation of appearance, not a kind of force. The personality of the person, is jobs, is Wong Kar Wai, is Chen Daoming, not the circus in the exaggerated interpretation of the clown. When we form our own distinct personalities, that is, when the fan economy revolves around us. Today's richest man in China, Comrade Ma Yun, is a natural orator, from the earliest start of the big row, the English corner speech, to today's edge in the major television media, forums, academic Report Hall, Ma Yun through his very rich speech, the Alibaba mold into private enterprises in a clear case, infected with the majority of Also let himself become the business Houfei superstar. "People are forced out", "to succeed, need friends, to achieve great success, the need for the enemy" and so on Ma Yun Wonderful quotes, still inspire many young entrepreneurs. Feelings, than this. Of course, the domestic entrepreneurs, in today's pick up speech literacy, and strive to build a few. Ren's internal letters, Zhou Hongyi crosstalk, lei June fans, Luo Yonghao's talk show and so on, have become an important means of corporate culture, product identification, market propaganda. Do not invite stars, do not fancy the planning of various activities, but through the founder's speech, gradually, Wan Wan Road, the United Front investors, consumers and team of the men. So we are naturally visible: thought marketing is the most sophisticated marketing. Recalling ancient Greece, Plato, Aristotle in the speech debate, brought together the entire human most primitive spiritual wealth, a long history. I remember a social scholar in the United States who said that there were no thinkers in the entrepreneur because they were both quick and shallow. "Positioning" in the book emphasizes that the essence of positioning is to capture the minds of consumers. How to capture the mind? The way to capture the mind, in addition to the product itself, in fact, the most important thing is the founder of the ideas conveyed. "Think Different", "masterpiece, or dog poo", organizational change, have already let the idea begin to be born in the entrepreneur's practice summary. An entrepreneur's speech literacy, including thinking, observation, recording, practice, and so on. Today, deep thinking is more important than hard work, in lean thinking after the expression and dissemination, will let the entrepreneur shine, cool coax, gather more entrepreneurial energy. "Liu" are born, we more reserved entrepreneurs must be very much cultivation, courageously pursuit. This article source: Forbes Chinese network. For more information, please visit Forbes Chinese web www.ForbesChina.com Author: Wang Yuhao