Online shopping market planning for entrepreneurship to inspire

Because of the study of the creative economy, the recent focus on a new idea of online entrepreneurship: Network shopping market planning, referred to as "network policy." A closer look, is indeed a good idea, not only to find a "blue sea", but also to the people who want to do business through the Internet have a lot of inspiration.

Who came up with a new idea?

Come up with this idea is the Shanghai network Strategy consulting company General Manager Xudati (formerly known as Xu Guijun), no wonder he will enter the 2009 global "Top Ten Network Business" selection of the top 30.

His entrepreneurial ideas are: online shopping market planning, referred to as "network policy." I have a closer look, the idea is mainly to do three business:

First, in view of the traditional enterprises, expand the network shopping market process of strategic consultation: to help traditional enterprises to complete the network shopping market development strategy, brand strategy, online distributor recruitment, business strategy, internal collaboration, Network marketing, team building and training, such as the whole process of guidance and answer;

Second, internal training: For those who have developed a number of years of large network operators, and already has a dozens of hundred people's team, but lack of experience, door-to-door training for them;

Third, forwarders business outsourcing: mainly to other online shop Network marketing package down, such as enterprise talent Daipei, on the network of soft marketing work, including Forum blog topic hype.

This Xu brother is very fierce, less than six months, not only to sign the Procter and Gamble, Dell Computer and other international big-name, become their long-term advisers, but also taobao many "golden crown", "five Crown" class large network of full-time "strategist".

Second, find the Blue ocean touch the Way

Do anything to find people do not realize the market gap, also often said "blue sea", Xu Brother found this piece of sea, he has two words I think speak more really:

"I have served a large enterprise like Haier, and I have served the grassroots network," he said. There is a feeling that big companies do this new market is often not as good as grassroots network business. And why? I think this is a mentality comparison between a vested interest and an emerging industry. ”

We in the consultation process, to the company's recommendations mainly in two aspects: first, how to put the traditional interests and emerging online business conflict relationship, the second is to make strategic losses. ”

At the same time, I think Xu brother grasp the current E-commerce enterprises to enter some of the pulse, to the point where they are the problem, he analyzed the enterprises to enter the network to buy the market is facing the eight major dilemma:

First, the understanding of E-commerce is not enough to upgrade to the height of the industrial revolution;

The other is the self bondage of those who are trapped in the vested interests;

Third, the lack of overall planning, although well-known large enterprises, but the online shop for several years sales performance is flat;

Four is the direction of the wrong, enterprises on the site is not clear positioning;

Five is the lack of understanding of the shopping model, customer service is not familiar with the network to buy culture, lack of online communication skills, but the general network business;

Six is the network buys the specialized talented person to be scarce;

Seven is the enterprise internal does not cooperate;

Eight is resisted by traditional dealers.

It seems to have been in the field of E-commerce for many years summed up the things are indeed more real, more pertinent, than we these biased theoretical researchers summed up more practical. It seems to have fulfilled a sentence: paper on the end feel shallow, know this matter to preach.

I think, Xu Brother can not only in Taobao University as a lecturer, many open E-commerce and network Marketing Professional or curriculum of the formal university can also ask him to lecture, because sometimes our regular university teacher theory, but practical experience is scarce.

New inspiration of Xudati entrepreneurship

I think that see Xudati find the network to buy the market planning this "blue sea" and to show their talents, on the one hand, let us see the network goods, the rise of the network to bring many opportunities, on the other hand, also prompted us to think from his entrepreneurial ideas for reference, inspired by creative renovation.

I remember one of the reports that, in addition to the training consultancy, such as Network policy, logistics, capital flow, entrepreneurial park, technology companies around the network shopping eco-chain around the service industry leaders also have a number of finalists 2009 global "Ten Nets" selection, they are to the future development of E-commerce industry has a certain trend and influence of the typical network representative.

This shows that with the popularization of E-commerce, the rise of the net goods and the number of network operators, the online business area is developing in depth. On the one hand, there are still many areas of the online shopping market has not yet been involved, but is temporarily ignored by everyone, this opportunity needs to have a vision of the timely capture; On the other hand, in the past, the internet shopping market in the development to a certain extent, the same shop may have more and more competition can provide users with online shopping the whole process of convenience has become the focus of contention for users. The problems involved include many of the "blue seas" that have not been discovered.

I believe, in the development process of China and the World electronic commerce, the example of Xu Land will continue to emerge, there will be more online shopping market is developed, there will be more market-related business needs to increase, it depends on whether you are careful enough, whether smart enough, whether there is a vision, whether you can see other people do not see the market That's the easiest market to make money.