Only mobile internet can save happy net

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Recently happy net in the game gradually joined the fee items, this makes happy net again was pushed to the cusp, for this in the game of charging behavior, the author also randomly interviewed a few friends often log on happy, their attitude is very sure, will not spend money to buy happiness to play web game.

Two restrictions on the net fee

Why is there such an astonishing similarity to the answer, is the success of the operation strategy of happy net or the game itself is not attractive? The author thinks, happy Net as SNS community itself game function is only its subsidiary value-added service, and not like QQ game as main game platform, Users come to happy net on the main purpose of communication between people, and will care about the game account. Today, all of the game can be more popular, mainly rely on its own SNS community to make friends on the basis of the function.

According to the author understand, at present more and more white-collar workers have begun to gradually fade out of the game, and students are gradually beginning to become the main force of net game. There are two main reasons, first, at present, the major companies are in varying degrees of blocking happy net, so that white-collar workers in the work time is difficult to log a long time, and its above the grab parking spaces, stealing vegetables and other games need more energy involved in them, so white-collar people gradually lost the fun of the game; White-collar people are more and more inclined to use the community function of happy net to communicate, or landing up to see some of the dynamics of friends, send messages and other functions, these functions are the basis of SNS community.

It's not hard to imagine why most users refuse to play games with happy coins, because the first game of the user group is thinking about the direction of the younger, and the existing game users do not feel the need for money in the web game to invest, because users need to get the most basic SNS community communication.

Mobile Internet is the positive solution to the development of happy net

At present, happy Net has opened some simple mobile internet applications, such as the use of mobile phone WAP version of the network can leave a message, and will be photographed in the phone photos uploaded to the happy Happy Personal album to share with friends, but also through the mobile phone to do a simple web game processing.

However, the author believes that these mobile Internet applications are far from enough, the future of telecommunications, internet and media integration has become an inevitable trend, and the accumulation of user groups is the basis of this application. At present, happy Net has more than 40 million registered users, and hundreds of thousands of of the user's growth per day, although compared with more than 700 million of the current mobile phone users in China still have a big gap, but even the 40 million users in the use of mobile Internet applications created by the value is a considerable number.

At present, happy Net has cooperated with Ericsson to develop the future mobile Internet applications, which has actually made happy network on the right track. In fact, the use of mobile phones to publish mood, pictures are only the initial stage of mobile Internet applications, in the current Gsm/edge network can be achieved, and how to use 3G and subsequent LTE high-speed network to the landing application is the key.

For example, the use of mobile phones to shoot video at the same time transmission to the application of happy net is actually the extension of photo upload, but also will be respected by the vast number of young users, after all, network video has been more developed today, users of video expectations far higher than just see pictures or text. and "Location Service" is also a relatively good application, that opened the "Location service" of the mobile phone users can even see their friends on the list of friend location, see if they can be about to the nearby location, meet and chat.

Happy net in the page game charges are not recognized by the public, is because users are accustomed to the Internet in the long-term free mode, and the sudden increase in fees and charges are the same services are certainly not the same as before the user's approval. And in the application through the mobile phone, the user has long been trained into a charging mode, so in the application of sufficient to attract users under the premise of market promotion and application is still more favorable.