Orderwithme Foreign boys develop entrepreneurial road

Orderwithme is a foreign-medium retailer to buy foreign trade sites, by a Texas State from the United States, 29-Year-old Jiangwensen founder. Jiangwensen's business is not accidental, as early as 2006, after graduating from college Jiangwensen also teach English in Shanghai, no class he often go to the surrounding city to play. A visit to Yiwu, let him find that many factories produce all kinds of fashionable jewelry, and the price is cheap. So he quit his job and decided to go back to the United States to open a small jewelry store.

At that time he mainly from the Chinese manufacturers wholesale some jewelry handbags and other small commodities, and then returned to sell. In general, earrings with a price of only 5 cents are sold to 50 dollars in the United States. Thereafter, Jiangwensen every two months to China procurement once, although the price is cheap, but because it is a foreign trade list, must have a certain amount of inventory. To this end, he opened another two stores, but the stock is still a lot, plus jewelry must often update the style, not long, the backlog of goods, into a vicious circle.

At this time, he suddenly sprouted an idea: why not all the retailers need to buy goods together, and then concentrate on the factory purchase, cut off the middleman, can also avoid inventory trouble? So, there is now the Orderwithme platform.

Because the Chinese factory's commodity foreign trade orders to set the threshold is usually 50 to 100 pieces, small retailers in Europe and America often do not reach this standard. And on the platform of Orderwithme, the merchant can buy by similar way "fight a list", reach a certain number, Orderwithme then pack it into a big order, directly to the factory orders, far below the price of overseas wholesalers to take the goods. At the same time, the platform can also provide payment of customs long-distance transportation inventory and other services.

For small factories in China, although Order-withme orders are small, the process is so short and efficient that it is popular with smaller factories that cannot find a product to sell.

Similar to the company's Web site, Order-withme's profits come from the difference between the price of a commodity website and the price of a factory. The big bright spot is that by separating orders and bypassing middlemen, large purchases are made at discounted prices in China to help businesses get inexpensive goods from Chinese factories.

In the early days of the company's inception, Jiangwensen to the United States to participate in trade show Las Vegas, it was greatly recognized, and has accumulated about 20 Chinese factories more than 60 U.S. small customers, as well as a lot of the United States level two wholesalers.

Although currently want to cooperate with Jiangwensen more and more manufacturers, but in order to ensure the quality of goods and work efficiency, the platform of goods by the Order-withme in the United States team carefully selected, Jiangwensen will often go to the factory site inspection, selection of goods, his principle is to find quality assurance of the "essence" manufacturers.

So, how to let the manufacturer more clearly to find the product that the merchant needs? On the Orderwithme platform, mainly by American merchants to choose products, Jiang's reason is: "Merchants more understand what the local consumers like products, but also to the Chinese manufacturers to avoid trouble, they can not find out what the United States in the end." "This will not only reduce the inventory of the merchant, but also make the manufacturers more targeted production of goods."

But it is not easy to meet the requirements of the merchant. Since the company won its "entrepreneurial arena" title last year in the industry's prestigious Techcrunchdisrupt, the company not only receives 3 million of billions of dollars in funding, but Jiangwensen receives e-mails from around the world every day. More customers are demanding new products every day, including small retailers from around the world, such as Bassi-du-Bais, Kenya, Australia, but taking the standard "internationalization" model is clearly not easy, and these demands from around the globe also bring Jiangwensen "trouble", such as "imitation French antique furniture". Quality like the LV price like Wal-Mart handbag. Not only do they have Chinese factory owners who want to be suppliers, but also businessmen from around the world want to open a local Orderwithme branch. But over the next few years, Jiangwensen's biggest challenge is the global freight problem.

In fact, Orderwithme is not a competitor in China. Prior to this, there have been more and more entrepreneurs sword refers to a shorter foreign trade flow of transnational business, in addition to the Milan network, there are LAN ting network of large dragon Net Dunhuang network. However, in Jiang's view, the goods on these platforms are generally more expensive, and more in the form of retail sales, temporarily still not a competition.

Gao Boxuan, a senior researcher at CIC, argues that the biggest advantage of the ORDERWITHME model is the integration of the elements of social networking into an interactive trading platform between buyers and sellers, and the ability to better form the docking of buyers and sellers, as well as minimizing the problem of inventory retention.

This is what makes Jiangwensen the most proud of the "design", that is, let retailers decide what to buy, do not buy what can participate in the vote, determine the site of the initial selection of hundreds of items which can enter the purchase sequence, also can leave a message preference which color, or want to change some parts. Even if a merchant orders a single item after the purchase period, can also be from the historical record, the vote to decide whether it can re-enter the group buying sequence.

Jiangwensen used to call Orderwithme the "OnlineTrade2.0", which currently has an iphone client in addition to the PC site. Only during the site test, Orderwithme's turnover has exceeded 120,000 U.S. dollars, currently has 12 categories of products, more than 30 partners. Recently, the new online site, Jiangwensen plans to launch three different age groups to locate the original brand, and each brand launched 30 weekly group purchase products.

But with the enlargement of the later scale, there will be some problems in the logistics Order-withme. In Gao Boxuan's view, as customers from different countries, not only will increase the cost of logistics and distribution, as well as overseas distribution, for large documents or involved in insurance declarations and other complex procedures, and some countries or the existence of protectionist acts, there are more unpredictable risks, these factors will lead to goods can not be delivered , resulting in a failure of the transaction.