Oriental Entrepreneurship to the network of domestic sales

The newspaper (reporter Center and) has 47 years of export of European History of Kool (COLA) Brand men's clothing, from yesterday's official landing www.ukool.com.cn website and Taobao began to network sales.　　Guanqing, general manager of Oriental Venture Co., Ltd. said: "This is our realization of the" good things to stay at home, for Chinese consumers to enjoy the "desire, from the simple export transformation into domestic and foreign trade, and actively explore the internal market an important move.　　It is understood that next year, the Oriental Business network sales are expected to reach 30 million yuan, the second and second is expected to be between 80 million yuan to 100 million yuan, and the ultimate goal is to achieve domestic and export shares. Oriental Venture predecessor is the state-owned professional foreign trade company Shanghai Apparel Import and export company, 1963, Kool Brand Men came out. Since then, the old foreign trade company has been exported to include Kool Men's Clothing and other commodities, almost with no domestic sales. Last year, the company exported 255 million of dollars in foreign trade. However, although the Oriental venture has been exported to more than 10 billion U.S. dollars of clothing, the annual number of export apparel more than Chiwan, but is basically for the foreign brand clothing OEM, in some overseas countries registered Kool brand almost became furnishings. Guanqing calculate an account, the company exports a clothing average profit of only 12 yuan, is only a fraction of the foreign final market profits. At the same time, developed country brand clothing in the Chinese market siege.　　As a local enterprise in China, keep the profit more domestic market not to open up, but adhere to the profit of the export of a thin road, can only be more difficult and cannot see the way out. Foreign trade and domestic business should not be divided, and actively explore the domestic market, to do a strong national brand, to achieve domestic and foreign trade simultaneously. After careful and meticulous market research, Oriental Venture decided to open up the breakthrough in the domestic market in the booming network sales field. Guanqing that, under the traditional sales model, the rental store needs a lot of input, and the network sales do not need these inputs, so can achieve win more. This multiple-win pattern shows: due to the same quality of men's shirts, network sales price is only 1/4 of the export price, is half of the traditional store retail, consumers will become the biggest winners, because of the high profit margin, Oriental venture to pay for the garment factory will increase significantly, Oriental start-up company's own profit level will also be significantly improved.　　In addition, network sales of environmental pollution than the traditional way to sell much less, in line with the current promotion of low-carbon production of low-carbon living principles. Now, to open up the domestic market, to achieve both internal and external trade, has been in the east to form a consensus, and is clearly defined as the long-term strategic policy of enterprise transformation. It is reported that the company will play a "foreign trade family, men's expert" traditional advantages, heritage for decades in the fashion design, style, crafts and other aspects of the tradition of excellence, and constantly introduced with the international trend of fashion synchronization and combination of domestic characteristics of new products new men. Yesterday, displayed in the eyes of the vast number of consumers are more than 120 men's shirts, including fashion Self-cultivation series, comfort and leisure series and classic series of men's shirts. Men's T-shirts, jackets and trousers will be introduced gradually next March.