Overseas returnees return to entrepreneurship Office website career Success for the development of further study

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Lin Zhonpeng, 27 years old, Zhanjiang, Guangdong, now lives in Shenzhen. Incumbent Shenzhen Net Technology Co., Ltd., the pure edge of Cultural Communication Co., Ltd. General manager. After graduating from high school, he studied in the UK for a bachelor's degree in engineering management from Hull University. He served as president of the Chinese Student union at Leeds University. 2007, returned to establish the company. September 2008, he went to Leeds University to pursue a master's degree in Computer Management.

After high school to study in the UK

After finishing high school in Shenzhen Middle School in 2002, Lin Zhonpeng went to the University of Hull to study language and college foundation courses. Later, in order to achieve better academic achievements, resolutely chose to Leeds University to read more than one year matriculation. In September 2003, Lin Zhonpeng a bachelor's degree in engineering management with the best grades in the class at Leeds University. After 2007 years of undergraduate education, Lin Zhonpeng gave up his PhD in the UK and returned to business.

Talking about this choice, Lin Zhonpeng said, "At that time is to see SNS site in the domestic development prospects." SNS site is based on the six-degree theory of the site, to know friends as the foundation of Friends, expand their contacts, such as today's happy NET, network. As early as 2006, Lin Zhonpeng has invited the domestic network construction company to build its own idea of the website, hope that through the establishment of professional students ' Union, the club star service platform, further expansion, so that everyone involved, but the site has not been built. As a result, Lin Zhonpeng After graduating from the establishment of the company's website development. August 5, 2007, Shenzhen NET Technology Co., Ltd., the Pure Edge Culture Communication Co., Ltd. was formally established, Lin Zhonpeng as general manager.

"Rural" surround "city", start from Medium city

However, entrepreneurship is not as simple as it was initially conceived to be. "The first is the technical problem," Lin Zhonpeng said. Because the original is not to learn the computer, not deep understanding of the computer, think that building a website is very simple. Later discovered that, as a network company's general manager, does not understand the network technology is not feasible. There is the experience of entrepreneurship, for some of the company's operational awareness, especially the management of talent, how to judge the quality of a talent, how to retain good talent, if you do not understand these knowledge, it will result in the cultivation of a good number of brain drain, affecting the company's operation and development. ”

In order to get out of this dilemma, Lin Zhonpeng that the first thing to make the company profitable, to be able to live. "Hills, hope. Experience and knowledge can be promoted through the accumulation of time and continuous learning. But the premise is that the company continues to run. So the company began to transform, the creation of DM newspapers, DM magazine, in some colleges and universities to publicize their brand, but also to obtain some advertising revenue, increase corporate profits. At the same time, decided to focus on the development of Wuhan University market. ”

Lin Zhonpeng said, "We found that Wuhan belongs to the domestic middle and upper cities, compared to Beijing, Shanghai, Guangzhou, low consumption level, but Wuhan University intensive, very suitable for us." So we take ' countryside ' surround ' city ' strategy, concentrate all strength, first develop Wuhan market, make company firm footing. There is the issue of internal staff shares, employees to buy shares in the company, from employees into shareholders, the company can raise more money. ”

After Wuhan, the pure edge in Hefei, Xian, Chengdu offices have been set up, successfully entered the National university-intensive City campus market. September 7, 2008, the company developed by the newborn six network in Wuhan successfully online. Only two months of time, in the six-net registration of students, associations and organizations have exceeded the number of 1000, registered users to break through 5000 people.

After the stability of the company to study abroad again

In order to enhance his computer knowledge, Lin Zhonpeng in the company gradually stabilized, and went to Leeds University to pursue a master's degree in Computer Management. In the meantime also through long-distance communication to participate in the company's planning, marketing. now has returned. Lin Zhonpeng said the company would move to other colleges and universities across the country.