Partner VC Dai: How does the cock Silk entrepreneur reverse attack?

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Dai

August 28, 3721.html ">2014 China Internet Conference continued to be held in Beijing." The third day of the Conference, partner venture CEO Dai in the conference to share the "cock silk" entrepreneurs How successful reverse attack experience. He thinks, cock Silk is a group of not according to the common sense of the alternative group of cards, cock silk Spirit reflects the people's reverse thinking, is a very important entrepreneurial thinking.

Dick Silk want to reverse attack, must insist on their own reverse thinking, not to the traditional ideas to yield. After you understand your position, think about why you exist in this market and what kind of value you can provide to your users, and then there will be a major breakthrough.

Why can the cock's reverse attack be successful? Dai that, in fact, the most important reason is not afraid of losing. If the entrepreneur carries the ideal, carries the bigger Internet enterprise's ideal, then he will not tangle with does the Internet software company's profit and the success or failure, therefore may not according to the common sense card, the reverse attack succeeds.

Dai said that people who have ideas, if they want to start a business, it is better to start from reverse thinking, to find a unique positioning, do a good job of service for everyone to prepare, then you may be successful.

The following is the full text of Dai speech:

Good morning, everyone! I am the cock of the reverse attack, to tell you how to attack the problem of cock silk. I have done cock silk 10 years after the word cock silk, I have a longer history than this word, I found that dick Silk has a trait is not according to the common sense of the card. Is that others want to go forward, or 100 people want to go forward is right, but you this person is very strange, just want to go back is right, you feel you in the group is very alternative, there is no room for recognition, this is a so-called not according to the common sense of the characteristics of the card. It is the most innovative and entrepreneurial product in the world that comes from one and the other out of the ordinary, who may come from a toilet, on a bed, and suddenly hit a tree when walking.

In fact, in today's world, we are not simply emphasizing the common denominator of everyone, we have to cultivate the cultural Revolution so, the Red Guards shouted all the anger, today again no one shouted. Cock Silk is reverse thinking, I think reverse thinking is a very important new method of entrepreneurship. Usually we talk about in a market, if the market already has the first, or foreign products, today a lot of entrepreneurs come up to copy your things upside down. In my heart there will be some regrets, today's entrepreneurs are both happy and unfortunate. Your happiness is that your things have not come out, there are many investors to talk to you about investment things. When I started my business, I didn't find an investor for four years.

The unfortunate side is that today there will always be more money than you, always useful more capital, manpower, resources into a competitive industry in a competitive environment. In the past I may be unknown to do a company, I think I did 4 or 5 years think may not die, because there is no competition, but today I think the probability of the founder's death is very large. For entrepreneurs, how to find a sustainable development of the path is very important, any talk about the future development is from the current step from the beginning, the so-called thousand miles. I would like to locate a lot of cock-wire inversion space, which is like the position of their own people, it is an unpredictable thing.

I write the program every day in junior high School, I write the program to write very well, study very bad. If the teacher does not answer the question, is the standard poor students, but the students on the floor. But the key is to have the positioning of the poor students and the poor students are not the same, no positioning of the poor students are playing games every day, to play. But I've found that if you're a poor student, you can actually succeed I was positioning is poor students in the study results or can, I was good students in the program to write the best, I was very involved in learning only two or three subjects, such as my English, math is very good, because it is very my positioning. Perhaps in a stage, I have no way to be accepted by the normal society, teachers do not recognize you, students do not recognize you, but for a longer period of time, it has become such a student presence in the market is very effective positioning.

I have been enduring humiliation 10 years later, finally reversed attack, because depends on this positioning, I write a good program. College students admitted to Tsinghua University, Peking University is a cow, but he wrote the level of the program is not my high, in 2003, 2004 programmers are very few, I take the salary is higher than Tsinghua University, Beida computer professional graduate students. This is where you can define yourself as a good student, or as a poor student, or as a bad student. Why do you exist in the market, to provide users with what kind of value, this is every entrepreneur to think of the problem.

Today we all go to study, test and read the doctor, all in this way. But the reverse thinking angle to consider, when everyone is walking like this, in fact, the opportunity is very small. The same is true of startups, if you see which way is the path, how to calculate, how to drill all found that it can work, if so, you have no chance. The start-up company is by their own difference, I was to myself this person has a position, I think the future computer software should be very complex things, because at that time is the DOS system, very boring. I think there are always a bunch of people who like boring work to turn into fun, write beautiful, beautiful code, that is my ideal, I will make such people, there is a start-up. But without this process, without this particular orientation, it is impossible to succeed today.

Today we look at entrepreneurs, there are two kinds of positioning is more common, a positioning is what I want to do. Because I want to achieve something or an ideal, so I want to do something like that. There is also a reverse way of thinking is what you want me to do, the two positioning is different. When you want to say what I want to do, in fact, you have entered into your own subjective world, for example, I think this chair is very good, or make this shape is very good, this is what I think, so I did the company, made this chair, but this chair was made, but found that most users do not like. I found that many entrepreneurs are like this, you have to meet the needs of the market objective users, so meet the needs of the people willing to give you money, willing to give you return, willing to buy your products or services.

In essence, entrepreneurship is buying the process of creating value for others instead of satisfying one's own thoughts. But most entrepreneurs, the normal way of thinking will think, I want to do what I want, there is no problem. However, in accordance with the reverse behavior, you have to constantly exercise their ears, eyes, and constantly listen, find, and constantly find a variety of communication with the user opportunities to talk. For example, in the Forum, micro-blog to find opportunities, to find such opportunities, naturally see a lot of inspiration inside. I think the reverse thinking is not only for the enterprise to apply, but also for the person.

A cock silk is able to reverse attack, not a reverse attack, is a series of reverse attack. In my experience, I was filled with all kinds of reverse attacks. For example, when I dropped out of college, I came to Beijing, I was only 500,000, if I spent 500,000 in Beijing quickly and quickly finished. My products are not so mature, and are not so strong, I really do not know how to survive. Originally, I still have a little income, about 2 million or 3 million of the year's income, the company has 10 people. But I think if the pace of development in accordance with this, ten years may be only 20 million or 30 million of income, just to do the traditional company, food and clothing, nothing to worry about. But when I think about my tight life and the future I can see, I feel like I'm a veteran of a state-owned enterprise. At that time I feel better than another attack, I will sell my company itself two or three dollars of products and services are all free, instant no income, then one months originally have 100,000, 200,000 of the income, but an instant no income, very poor, very helpless. But I found that the reverse thinking is still good, when I put the product free, users feel like you give him a 2000 dollars worth of products. Originally my market share is only 20%, after free my market share suddenly to 70%. Why is this reverse attack successful? In fact, the most important reason is not afraid to lose, because if you have the ideal, with a larger Internet business ideal, will not tangle with the Internet software company's profits and success, so I can reverse, I can not according to the common sense of the card.

Looking back, if I was positioned to be in a bigger, stronger internet company, I could abandon the income and vested interests of the then Internet company and run to a bigger future. At that time there are some VC in the investment community, forum area, there would have been a VC and my competitor signed, but because I free, my competitors killed also unavoidable fee, that VC will not vote for him, there is a lot of VC found me. I shed 20 million, all of a sudden get a lot of VC, because I have different positioning, resulting in different benefits, there are different speed of development.

Today if you want to try to be an entrepreneur, it's better to start from reverse thinking and be a positioning entrepreneur. What kind of products I have in front of the shiny feeling, I to what kind of services and business, can be squatting on the toilet or anywhere to think, if you think so is a positioning of the people. If I were to say how to be a better innovator, I feel that finding a different position and being prepared for a lifetime of perseverance is the best entrepreneur or successful model that is most likely to succeed. Thank you!