Peking University talented woman Liu: from a full-time mother to an upstart

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"Honey Bud Mom" how "Liu"

On the line only a few months of imports of mother and child products special selling mall "Honey Bud Baby" attracted a lot of wind, legendary investors Shen even think: "Honey Bud baby may become a millet-grade company"

"F2 this year,!yoyo and bee have been overshadowed. Completely put the face of combi to save, praise! " The strange box that ta_da! in the afternoon turns out to be a sandwich mould that automatically cuts off the corners that don't like eating. This is a convenient way to do it, or just lunch. ”

Every day, Liu in micro-Bo micro-letter sent such a message, each time will win countless mother fans of the pursuit. This is not only a love of life mother's experience to share, but also a founder of the electrical business of unlimited enthusiasm for the product.

Network called "Honey Bud Mom" Liu is a three-year-old baby's mother, her other baby "Honey Bud Baby" electronic mall has been online for nearly half a year. 2014, the Internet Business Circle to kill a dark horse, on the line only a few months of imports of mother and child products special selling mall "Honey Bud Baby" attracted a lot of competition for the wind, and finally the famous Sequoia Capital, invested in "Ctrip", "only product will" and "poly beautiful products legendary investors Shen even think:" Honey Bud Baby may become a millet-grade company.

But who can imagine that three years ago, Liu is just a normal full-time mother, at home with her husband teaches women, every day to lead the group of the mother all over the sea Amoy, receiving a variety of express, bubble Network forum, comfortable days even let her body repeatedly fat.

A talented woman who won the prize with mercy

Liu was born in Xian, Shaanxi province, a Kochi family, parents are university professors, from Liu to belong to good students, scores forever in the top three, all the way in front of the class leader, president of the Student Council. In the present words, she is a Couba. Liu Middle School is the best northwestern in Shaanxi province, the middle school in a year to the University of Tsinghua transfer students nearly 50 people. In the summer of 2002, Liu was admitted to the School of Journalism at Peking University with the third place in Shaanxi Province.

With our impression of the stereotype of "good students" different, Liu in the new concept of the contest and won the Silver Award, Han and Guo are from this game out.

2006, Liu received a double degree degree in journalism and art from Peking University. At the same time, the grade point (the weighted results of university computing) 3.9, she was walked to the University of Journalism graduate students, the main direction for the mass Communication science.

In the 6 years of Peking University, countless scholarships and awards, are constantly to Liu affixed to school PA + talented woman's label. "When I was in college, I had a news ideal. The motto ' The iron Shoulder is moral, the good hands the article ' is printed on the textbook, every day will see, feel the whole person is different. So I am not only reading a high school, but also founded the first civil Service news agency in Peking University, plus in the "Peking University Youth" as the editor-in-chief. ”

Undergraduate graduation, Liu because of these news aspects of practice, won the Southern Press group's first "national Journalism Scholarship" Grand prize, she is the only undergraduate award scholarship. So the confusion came. The practice of so many news, always feel that I am not deep enough, so it is a bit uncomfortable. I later found out that I wanted to make my own decisions, not just report the facts objectively.

Postgraduate Liu Decisive transformation, after a year of internship in Baidu, Liu graduated with an offer: Procter and Gamble Marketing department Lepetson, New Egg Lepetson, Baidu PR ..., she finally chose the world's largest chemical company in the United States Dow Chemical, "because I do not know Oldmoney money in the end is how to earn, Very curious. Liu in reviewing the choice at that time: "I soon knew that this direction is not suitable for me, suits me the profession is the retail, the fast elimination, the Internet." ”

"Our team is now more than 100 people, basically from the internet and electric companies, of which 50% are parents of 0-3-year-old children, they are also our product users, so responsible for the customer is responsible for themselves." ”

Anxious full-time mother Crazy Sea Amoy, feel the doorway

2010 Liu Pregnant, "I want to give the baby the attention of heart and soul." "Such an idea let Liu Resolute resignation, from a world top 500 senior white-collar to become full-time mother."

"I'm going to give her the best thing!" Liu is a perfectionist, not to mention his own baby, "when the daughter was born, looking at her so small, so cute, when she smiled at you, that happiness, filling feeling unprecedented." But she is so small, can not speak, will not move, she unconditionally trust you, rely on you, that moment all of your maternal, the kind of unconditional to protect her, love her impulse, is very strong. "Liu said," All the products for her, how could there be a bad, I just want to pick the world's best mother and child products, no matter which country, also whether expensive or cheap. ”

But anxiety immediately followed, "in the choice of mother and child products, one is not sure which is really good." There are many purchasing in order to promote, will be very common foreign products described extremely tall, not to mention fake ...

"Is it safe? Liu every day that she met a lot of moms on the internet when she was pregnant and found that this anxiety was prevalent in China.

Anxiety and pressure to make Liu Glow, for imported products, she went to Amazon to see the American user to write the evaluation, her English without hindrance, good homework, every day with a group of mothers to study a variety of mother and child products, and then bought all over the world. Now we discuss the foreign electric dealer zulily, Vente-privee, gilt, that time Liu already started to use. Soon she became a mother circle of opinion leader, a lot of strangers mother have asked her to buy mother and child supplies, and this makes full-time mother Liu also have a small sense of achievement.

"Since I'm needed, share it with my moms," he said. "From such a simple idea, at the end of 2011, Liu set up a small Taobao shop," Sweet Bud "for the moral, named Honey Bud Baby. "At first it was fun, and I didn't expect it to get out of hand." "Pure by word of mouth, honey Bud Baby hit 2 years four crown, sales of more than 30 million of the performance." In the process, Liu's interest slowly turned into responsibility.

"500 strong white-collar" to sell diaper

Liu is the first person to introduce Kao diapers into the domestic network. At the outset, in order to discuss with the Kao company, she spent a lot of effort: "At that time, in order to meet the Kao company, I made countless phone calls." But when people listen to me as a stay-at-home mom, I don't want to see it. I am worried on the phone, said: Tomorrow morning I drive to your home downstairs to send you to work, the road can chat, I have too many questions to ask clearly, anyway you have to spend time on the way to work. "In this way, Liu by the spirit of her death touched the brand side of a family."

When starting a business, there is a lot of sadness. A Saturday, broken goods a few days diapers finally arrived, but the driver said too late to send to the warehouse, to Monday can send, Liu simply let him first sent to his home. She moved dozens of cartons of diapers into the living room, at home to help take the child's Liu parents look not past, distressed to say: "You said you graduated from Peking University, in the foreign enterprises to do a good job, family and good, why do business, but also put their own toss so disgraced, the home is not short of the money you earn." ”

Liu said: "For a long time, parents and family relatives said I still work in foreign companies, in fact, they have been very difficult to accept me to give up the work of foreign companies to choose entrepreneurial Road, after all, I am the only girl home, happy family, work safe and easy is most of women's expectations. ”

In the winter of 2012, Liu also had a team of 7 people working in warehouses to deliver goods to customers in a timely fashion. "In the warehouse office to make the goods comfortable, people are more painful." ”

Liu Find the decoration master, in the warehouse separated a two layer, the United States its name Yue Loft, actually no heating, the walls are not insulation. In winter, everyone can hold an electric heater to work. When the pressure is high, Liu and all the people to pick up the package, until the end of the midnight. But even with the electric heater, Liu's face and hands were frostbitten.

The original Cat general manager Huang Jo once visited the Liu "warehouse office", he said "at that time I particularly admire the little girl, she has such a good education and work experience, family is also very good, incredibly still can eat this bitter." ”

Unknown Xiaoping decisively invested

In April 2013, someone contacted Liu that he was willing to buy Honey bud at a high price. Liu Some hesitation, so she contacted the same is the Peking University of Xiaoping said he wanted to consult.

Xiaoping, as one of the founders of the new Oriental, the famous angel investor, "Orchid Pavilion Set potential" and "Poly Beauty Excellent Products" of the successful listing let him become the eyes of young people entrepreneurial godfather.

A sunny afternoon, Liu came to Xiaoping home, chatting 3 hours later Xiaoping said: "Liu, shop do not sell, I give you money, honey bud bigger." "Here, Liu recalls:" Later I asked Mr. Xu, we do not know, you to my shop and know nothing, why on the spot decided to invest me, he said: "3 hours you have been saying goods, to the true and false care, to find good goods of madness, to the mother of the interests of the crowd care, let me think you are the right person." ”

After chatting with Xiaoping, Liu excited, suddenly feel the weight of responsibility. "Although to be a Taobao shopkeeper, you can have a good income, but these are really what I want?"

Obviously, this is not a once wanted "the iron shoulder to bear the moral, the good hands article" The Peking University talented woman wants, a voice in her mind loudly said: I want to give the Chinese mother and the baby to find the world the most usable mother and child supplies, I want to establish own website!

In the recent end of the Shanghai International Maternal and child products fair, Liu and foreign brand Chamber of Commerce

Honey buds grow up healthy with their baby

The involvement of the capital has made the honey Bud Baby have an extraordinary development, February 2014, Honey Bud Baby transformation for the import of Mother and infant brand special selling mall, and in the domestic first "mother and infant brand special selling" concept, every day in the site recommended hot import mother and child brand, far below the market price discount strength, within 72 hours limited sale.

Liu to his baby's love to the honey Bud Baby sold products on the gatekeeper. 2014 years less than half a year, Honey Bud Connection opened Germany and the Netherlands two warehouses, Japan Warehouse will also be opened in August. "Because we are making imports of mother and child products, in order to control the goods strictly, we must do a global deployment in the supply chain." ”

In addition to Cross-border self-built warehouses and the placement of buyers, Honey Bud and the global quality mother and child brand of the general agent and Representative office, these companies are often offline high-end retail entities suppliers. The reporter in Honey bud baby to buy a U.S. OXO brand plate, the Chinese label and the product from the offline import shopping malls to buy the same product, the price is only 60 percent below the line. "The brand concentration of mother and infant industry is not high, so the brand to the online channel more friendly, we cooperate with some well-known brands, early also need to rob goods, cooperation for a period of time, the brand side to see the value of honey bud in marketing, will be very willing to do in the honey Bud, limited and special. ”

"Honey Bud Baby's first start-up partners are from the fans looking for, they understand the user, understand products, but also very passionate." Liu smiled and said, from last year to now, my main focus is to find excellent talent, our team is now more than 100 people, basically from the internet and electric companies, of which 50% are 0-3-year-old parents, they are also our product users, so the customer is responsible for their own responsibility. ”

Less than half a year, honey Bud Baby has become China's largest imports of mother and child products selling websites, and successfully completed the B round of financing. July 25, CCTV "news broadcast" reported the health of the rapid development of E-commerce, Honey Bud Baby was selected as a case. Everything is moving at an incredible pace, and this is the business miracle of the Times.

"Honey Bud is like my other child, all the way to grow up." I am most proud of the high demand for goods, the persistent beginner, and has not changed. Honey Bud Baby now has more than 300 cooperative brands, more than 3,000 types of cooperation, which is far from enough, Honey Bud baby still has a long way to go. "Liu said," good maternal and child products should not have national boundaries, Chinese babies are worth using the world's good products. "And in the process, the Honey Bud mom Liu is Pathfinder, filter and Porter--North University PA's true colors are revealed."