Perspective Entrepreneurial reality show

Since 2006, "win in China" has been a great success, more and more eyes focused on the independent business, many entrepreneurs are also through this program to begin to understand the venture capital to low is how. At the same time, more and more entrepreneurial talent shows have sprung up, although the majority of the death, but the birth of each new program, there will be some innovation, time after seven years, we also look at China's entrepreneurial reality show the status quo, patterns, trends and opportunities for entrepreneurs, In order to help entrepreneurs to correctly see and choose to participate in entrepreneurial reality show. First, the Chinese entrepreneurial reality show development process: Early Start, non-linear Development 1, 2003-2004 China-US entrepreneurial reality show almost at the same time development, but the pace of development is significantly slower than the United States in 2004 launched the "Apprentice", just launched a huge success, ratings can reach 20.7%, The 2003 CCTV launched the "entrepreneurial passion" did not have a huge impact, Hunan TV's "Entrepreneurial 90 days" only survived a year and then the air. The reason, on the one hand, the domestic entrepreneurial soil is not mature, entrepreneurial industry chain is not complete, on the other hand also lack of mass base, but not the focus of attention. 2. Since 2005, China's entrepreneurial program has received the attention of important figures in China's economic circles, the concept of venture capital was promoted 2005 Zhejiang satellite TV Red Eagle "born I Only" get a good response, 2006 "win in China" won the attention of many important economic figures and support, The 3 consecutive seasons were held in 2006-2008 and were discontinued after the competition. Although it is a flash in the pan, it lays an important foundation for the resurrection after seven years "and the rise of the whole program type. 3, since 2010, China's entrepreneurial programs have been a blowout growth, television and investment institutions, to professional and authentic development of CCTV, Oriental television, Shandong TV, pioneering state, entrepreneurs and other media organizations and investment institutions are involved in the formation of a blossoming situation. The cooperative operation of each link of entrepreneurship has gradually matured. Second, the development of Chinese entrepreneurial reality show: Again true ", and show" 1, from a single TV program to the transformation of the resource integration platform in addition to television stations, VC, investment banks, well-known entrepreneurs, government officials, psychological/workplace/management experts are also involved, All the participants in the Enterprise investment and financing industry chain are integrated, which is easy to exert synergy effect and reduce the cost of enterprise investment and financing. 2, the form of rich and diverse, influence gradually extended to ordinary people, but the success rate is not high at present, such programs are presided over by well-known host, and take a variety of forms to assess the entrepreneur, but ultimately entrepreneurs get investment success rate is not high, to a well-known entrepreneurial reality show as an example, the success rate of less than 3% 3, media attributes still Professional depth has improved to a certain extent, but need to balance the authenticity and ratings organizers for television or media organizations, influence and ratings are still their main purpose, in pursuit of success rate as the goalProgram income is still dominated by the title and advertising fees; because the program planning to the host is not the investment industry origin, and the program time limit also led to the entrepreneurial simulation and investment and financing process than the actual operation of a substantial streamlining, some programs even with the topic of a similar drop-out business hype program, rather than focus on business models and growth. Third, entrepreneurial reality show mode of operation: Seven steps to be done ", real play fake" to do entrepreneurial reality show the recording cycle is generally 1-2 months, roughly divided into seven steps, some similar to the investment agency screening projects. The following is a list of the process of the business program and the Investment Agency screening project. (a) Entrepreneurial reality show: 1, Business Plan 2, the selection team to the initial selection of Business Plan 3, through the primary project to participate in the project selection 4, through the selection of the project, generally 1-2 weeks to be notified to participate in the program recording 5, the recorder and Director communication, preparation Materials 6, program recording, On the spot or decide the outcome of the negotiations 7, special staff to follow up on contracted financing (II) Investment agency screening projects: 1. Business Proposal submitted by entrepreneur 2, investment manager screening Project 3, meeting with investment manager through screening projects 4, project first instance and projects by screening Project 5, investment agency due Diligence 6 , the Investment decision Committee decides whether to invest 7, the project Investment Management and the withdrawal matters four, the mainstream entrepreneurial reality show project comparison and the analysis: The Hundred schools of opinion, each has the characteristic (one) the mainstream entrepreneurial reality show horizontal contrast the author from the investor/The judge composition, the contestant/ The phase and source composition of the project and the relevance of the investment industry to the mainstream entrepreneurial reality show to do a simple contrast. Among them, the evaluation of the investment industry is based on the participation degree of the investment institution, the degree of fit of the real financing flow of the enterprise and the direct target of the program. (ii) Demand analysis of programme participants 1, program organizers to expand social influence, improve ratings, promote transactions, accumulate investor resources 2, judges, investors, experts to obtain public recognition, improve influence, explore quality projects 3, entrepreneurs seek investment, expand corporate Publicity (iii) Entrepreneurial reality show mode and positioning carding and analysis (ranked in no order) 1, "Win in China Blue Sky and Water" organizer: Jiangsu satellite TV, excellent meter network moderator: Wang positioning: The first commercial star public welfare reality show features: Business Star Competition, will eventually donate tens of millions of public welfare bonuses and public welfare organizations, Not directly linked to enterprise investment and financing. Mode of operation: 12 star entrepreneurs are divided into two teams, according to the actual situation of their business, personally design, release a business related to their own business tasks; Each player does not participate in the current competition when releasing his or her company's tasks. Voting through viewers and the internet ultimately determines who wins. Operating status: In the broadcast 2, "Give you a Billion" organizer: CCTV Moderator: Wanden positioning: Investment Entrepreneurial reality show features: Not the pursuit of ratings and the pursuit of success rate, project quality of the wholeBody is better. Mode of operation: Each player will be required to outline their own entrepreneurial projects within a specified time and answer questions from investors to persuade them to invest in their own business plans. When the entrepreneur's funds are fully subscribed to be successful, you can sign the investment letter of intent on the site, such as failure to reach a consensus, can also continue to negotiate with investors after the program. Operating Status: 2011 premiere, has received 6,000 business plan, has signed an investment intention of 100 million yuan, to account for 20 million, successful financing Project 9, the program is currently broadcast. 3, "Win the Future" organizer: China Education Station Host: Li-Xiang positioning: To start "as the core theme of the TV program features: The entrepreneur and project excavation more in-depth, the project has a certain scale." Operation mode: By the moderator, 6 well-known investor judges, 1 observers, 1 psychologists and 50 vcs and spectators, each program a total of four entrepreneurs. Each entrepreneur comes to the stage with his own entrepreneurial project to obtain financing support, through the core technology ", profit model", market prospects and comprehensive quality "Three aspects of the evaluation of the project scoring and discussion, from the business short film and talk with the parties in-depth understanding of the project's pros and cons, the winner of this field directly into the finals, The founders who eventually won the first to second place in the finals will receive 2 million yuan and 1 million yuan of venture capital respectively. Operating status: In the broadcast 4, "I for the Entrepreneurial Mania" organizer: Oriental TV host: Ming positioning: Entrepreneurial talent show features: The judges of the high proportion of celebrities, entrepreneurial projects mostly for the start-up period. Operating mode: 6 people per period, from the project, leadership, project status three, 20 entrepreneurs after 20 days of competition, the final winner will win 20 million of the venture fund, each 1 million, the Green capital investment and management. Operation Status: Off the air