Pop founder Xu Chang's outlook on products and entrepreneurship

This is supposed to be the first public address of Xu Chang for two months. Before the speech, I had a lot of communication with the Korean army, which I spent more than two hours a day to experience and use this product. I tried to ask flatten the same day: "is more want to do a picture community, or tend to sound community, because the individual understanding of the picture and sound itself on the product design is contradictory." He just smiled and said, "This is an innovation for domestic mobile products, and we're trying to focus and keep the product simple." ”

Tencent Weibo open attitude is sincere, support and input to developers believe will inevitably increase, as a http://www.aliyun.com/zixun/aggregation/12456.html "> Mobile Internet Entrepreneurs, We would like to see Tencent Weibo in the future to increase the input of mobile end partners.

"What the hell is that?" At the end of the Xu Chang speech, a question from the audience raised a whole scene of laughter. Flatten in the introduction, the final vague summary said: "This is a picture + sound tool." Why say "tool" instead of "community" or whatever, I think maybe even Xu Chang himself didn't know what "pop" is. But in any case, it is a product with a growing number of users. Xu Chang scene of the entire speech is probably the scene for my personal most dry goods, so I hope to be able to some of the essence of the things and everyone to share, product or entrepreneurship, for a product-born people, entrepreneurship is to do a good product first.

To start a mobile internet business, cut your braids.

The former Renren head, the Grand winger president, Dot Dot net founder, speech at the beginning said the PC project must not do. If you want to start a business or start a business now, the mobile Internet may still be a bit of a chance, but the internet's chances of leaving a startup are slim. And for most of the internet-born mobile entrepreneurs, in fact, there is a "braid", always think of how to move an Internet project in the direction of moving, early can do so, but mobile interconnection is definitely not a simple mobile + Internet concept, and there are many new features, including the mobile phone itself interactive features, Differences in crowd and product experience operations.

Mobile Internet products should be "fun" rather than "useful"

Flatten seems to have read the Zhangxiaolong product concept, so special emphasis on the word "human nature"; to be a mobile Internet product, you may want to think more about the "humanity" aspect of things, rather than simply implement certain functional requirements or user needs. He himself is more "interesting" about mobile internet products, if a mobile product for the masses wants to do it, it needs to use "fun" to cut into the market, get the word of mouth and the user group quickly; it's funny at first, it's more useful in the back, and it's probably true for many users at least now, It's a fun app. And most mobile entrepreneurs are logical derivations, science and engineering people, so easy to do boring things, so first find ways to make yourself interesting, or find an interesting product manager to discuss, or idear to their wives, students listen to see if they will be excited, or laugh, Anyway, make an interesting product first.

Internet products are hot pot, mobile internet products like stir-fry

When we were doing Internet products, we would always iterate, add new things, add new features, add games, upload music, pictures can be more than a picture, even each picture can be described, just like we eat hot pot, non-stop to add raw materials, potatoes, meat, vegetables, taste will be better, but this is the PC era. Today in the mobile Internet, we found that the user's taste has changed, as if from a person who likes to eat Sichuan hotpot into the likes of the Shanghai people to eat fry, this reason is what, baffled. Flatten resolution, before we use the Internet products, is through the browser to enter the domain name to switch another product, the user's use of high cost, and today through the phone simply click on the icon can be switched. So since the user likes to eat fry, we do not try to turn these users into eating hotpot, but respect the user, do an independent, simple products.

Mouth + Pat = PA, mobile application name to be easy to spread

Everyone, Dot is the product that flatten has done, he likes the product name that folds sound. The name of a mobile Internet product is important, the simpler the name, the more likely it is to spread out at a friend's dinner party. This is the product manager must consider, the entrepreneur must also think of a good name, so that users more easily spread and remember. And PA This name is by first selected 100 sound words, and then screened out 5, finally decided to use the mouth + clap "pa" this name.

No need to build your own account system, embrace the open platform

The domestic open platform has been very mature, and the new mobile Internet products, in fact, there is no need to build their own user system. There is an example, an application is very difficult to obtain the user registration, but later found that the user forgot the password, can not log in use. Users of mobile application brand is not loyal, but every day with QQ, with Weibo, passwords must be forgotten. So snapped from the first day with Tencent Weibo social relations, using the account system and user relations, the user's content released every day can be the feed synchronization, to bring unexpected effects of the spread of products and user growth. and the current domestic entrepreneurship has two trends, the first is the mobile internet, the second is an open platform, so the beginning of our close embrace open platform.

I think it's a snap. This product has been online for two months, Xu Chang's first public speech, before the speech, I and the Korean army exchanges a lot, before I spent more than two hours a day to experience and use this product, and guess, as the Guangdong region is currently the largest regional users, And the user's behavior is also strange: share travel photos, singing, call jokes, dialogue recordings, record children's voice, share food. I tried to ask flatten about the product: "Is it better to be a picture community or a voice community because the individual understands that the picture and the sound itself are contradictory in product design?" "He just smiled and said:" This is already innovative for domestic mobile products, we are trying to center and keep the product simple. ”