Precision to "half kilometer": The start-up period wedding photo studio How to play the Internet marketing

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How many customers are there in the "half kilometer" range? A restaurant, a bar, a supermarket, and its radiation within half a kilometer of people is the main customer source. With the continuous adjustment of national policies, SMEs are ushering in a new development opportunities. However, how to seize the company's "half a kilometer" of customers? This has become a problem for SMEs in the entrepreneurial process. To improve the success rate of entrepreneurship, shorten the entrepreneurial success cycle, this "half kilometer" is particularly important. However, for SMEs, is there a shortcut? Hunan Changsha, a wedding photography business story, may give us more inspiration. In fact, entrepreneurial success is not difficult, do a good job around the business, will be twice the effort.

Sword Walk Slant The "new" road

Hunan Changsha in the woman is a start-up in the age, she will focus on the wedding photography industry. You know, in the traditional Chinese customs, the general public are willing to get married and have children in the matter of spending big. In the woman said: "At that time I really spent a lot of money in marriage, the flowers even I love dearly." So I know that most people, like me, are willing to spend a lot of money on the big things of getting married. "It is this concept of the popular, so that wedding photography from the last century 90 's fire, after 20 years of development, has been relatively mature, competition is increasingly white-hot."

In a strong-faced market, how can a woman win her own place? On the scale, brand, certainly not the forerunner of this market, on the price, if the price war, I am afraid will face a tight cash flow. How is this going to be good? In the Lady Sword Walk Slant, thought of a business solution: that is, products and services to compete "new", and the market and marketing to compete "quasi".

"Marriage micro-film" the company's main business, Maverick, and the traditional simple wedding photography formed a good separation, not only that, but also the enemy as friends, and other wedding photography agencies to cooperate. "Movies are my favorites, and filming movies for people in Love is also a pleasant one," he said. "Marriage and the film, seemingly two are already close to saturation of the industry has been skillfully combined with the women, so that business success."

In marketing, the woman abandoned the traditional provincial and municipal newspapers tofu block of the way, turned to the Internet, to find the Baidu to try a prefecture-level city precision marketing. "Don't underestimate us, we can still have internet thinking." We are very lucky, the original precision of Baidu can only go to the provincial level, such as you have to vote, covering a Hunan province, and now can be accurate to the city level, such as Changsha, Zhuzhou, Xiangtan, so that more targeted, and my every customer acquisition costs will be greatly reduced. According to Ms. Introduction, in the use of prefecture-level precision marketing, the total cost of input decreased by 9.72%, but the click rate significantly increased, the site jumped 3.11%, the average length of visits increased by 2.21%. "Good results, low cost, save money and effective business who are willing to do ah." ”

Business "Half kilometer" Sales is kingly

In fact, entrepreneurial success is not difficult, many successful businessmen, from doing good business around the start. A Hunan Beef Noodle boss told reporters that the catering industry is a typical "half kilometer" business, as long as the product service is good, in fact, within a radius of half a kilometer is also a lot of customers, and these customers back, will bring a steady stream of business. Recently very hot after the success of the case, the young master meat clip and Fu New Dong rice noodles did not do too much brand advertising, but first will increase sales, do the surrounding business, and then expand to the whole city.

Maozhong, a well-known marketing expert, has expressed the view that small and medium-sized enterprises should be light brands, heavy sales. He believes that in the early stage of entrepreneurship, small and medium-sized enterprises are the most taboo advertising, because it is easy to waste valuable cash flow, should take some immediate, can be controlled marketing means to achieve survival.

Nowadays, with the development of the third party marketing platform, the marketing means of sales force is emerging. In the 201,400 degree marketing China line, Baidu Vice President Zhu Guang revealed a group of data, data show that Baidu launched in April this year, "city-level precision marketing" is activating and detonating three or four-line customer promotion potential: three or four-line city of new customers up to 19.1% year-on-year growth, due to precision, Customers in Baidu's investment than the open market before the marketing average of 8.2%, increased input, nearly 80% of small and medium-sized enterprises to improve customer feedback.

A statistic shows that the German enterprise has the peculiar structure of ant Xiong, the structural stability is very strong. The strategy of the mega-enterprise is slightly wrong to lead the whole body, also difficult to survive, but small micro-enterprises live relatively better. It is of special significance for the economic stability of the whole society to encourage the survival and development of small micro-enterprises in the central government. Or, product service differentiation, marketing region precision, will be a development path worth learning.