Public comment Jiang Yuping: Entrepreneurship don't do too easy. User demand is the key

March 22, sponsored by the entrepreneurial State and the world of wisdom, mobile internet projects hosted by the Shanghai Creative World, as the keynote speaker of this event, the public comment network Vice President Jiang Yuping the development trajectory of the public comments as an example, the characteristics of localization services, market, demand and so put forward their own views, he also suggested that entrepreneurs, "Don't do anything too easy to start a business."

Founded in 2003, the public comments network, in the lap of the strong mobile internet after the wind, but also occupy a leading position in the field of lbs. In the discussion, Jiang Yuping published a group of public comments on the mobile Internet in the field of data.

First, the public comment network on the mobile phone client, from January 2011 onwards to the current cumulative number of users is 23 million. The total number of users increased by 10 times times in a year, and the active users were 5-10 times larger.

Second, in WAP, 95% of the users are from the iphone and Android, Nokia users can basically ignore. At present, the main station plus buy comprehensive and client browsing volume is quite, it should be said that will soon exceed the site and buy the synthesis, the ratio is 1:1.

Third, the number of users downloading coupons via a mobile phone is 3 times times that of the site's print downloads. User habits are quickly moving from the Web site to mobile clients.

Four, the public comments is a UGC community, that is, users on their own website to upload information to maintain merchant, the public comments more than 80% of the merchant information from users. Chinese enterprises have 20% to 30% of the year turnover rate, store information maintenance do not rely on UGC basic do not good, this is also a comment on the quality of the merchant information is far ahead of other search engines and map manufacturers of a reason.

Five, from last September until now, through the public comment on the mobile phone client contact merchant's turnover rate increased 3 times times.

Catering, hotel localization service field cake huge

Recently, as the mobile internet has become more and more popular in the local area of life, many entrepreneurs are eager to get there. According to Jiang Yuping, 2010 China's catering industry, the approximate income is 2 trillion. If the public reviews only to do catering industry, to obtain 1% of services, promotion and other costs, that is 20 billion, you can imagine how big the cake. He also pointed out that the current domestic hotel online booking ratio accounted for only hundreds of millions of of the National Hotel market size of 10%, compared to Europe and the United States there are several times the gap. I can see that this is also a promising market.

User and merchant requirements are key

Jiang Yuping, taking the public comment as an example, analyzes all the requirements from the user to start looking for information to the end, and he points out that the typical point is that users usually have the need to share or sign in on a social network after the order is completed. Finally, after the completion of the consumption of customers will be on the service of the merchant to do a comment.

For the merchant's demand, Jiang Yuping summed up four points. First, the need for new customers, the second is the need to manage the old guest, is the old guest communication and management. Let the new and old guest review, this is also all do Internet operation face of problem. Third, demand is service, need to improve their operational efficiency, and then improve customer service to customers, this part of the local life area it is very backward, there is a lot of competition space. The Forth is operational efficiency and inventory management. For example, he said hotel specials have helped merchants do a lot of inventory management.