Public comment Network Zhang: Gem don't want to go on

The public comments online coupons are not considered advertising, and in fact it is, Zhang said this year's income of 20 million dollar financial weekly trainee reporter Zhanghuiyu/Wen Tanabata day, at about 10 o'clock in Xujiahui, the first floor of the Hong Kong Exchange Plaza Starbucks, the public comment network Vice President Longwin accepted the financial weekly reporter interview. Zhang founded the website in 7 years, covering Shanghai, Beijing, Guangzhou and other major cities in the country more than 30.　　2009, the public comments network to achieve revenue of 10 million U.S. dollars, and this year is expected to complete 20 million U.S. dollars revenue targets.　　Zhang once said, "Create myths with the wisdom of the masses." "We have to maintain the high quality of the site, we must maintain the accuracy of the data is true, with reference value." Objective, impartial comments, far more than to pull more people to write reviews important, this is our core competitiveness.　　"Longwin said.　　"All VC will be very recognition of our" Shen of the favor, let the public comment on the network in 2005 very easily obtained from the first investment from Sequoia trees in the United States after 10 years of study work, 2003 returned to Zhang to find Shanghai food. "He also prefers food, food and drink, often find some friends to understand the Shanghai side of what delicious, fun places." But in the end, there is no good source of information, but just some simple communication between friends.　　Longwin says this is one of the sources of Zhang's idea of creating a public comment network. Zhang has served as an IT consultant in foreign countries, it and the interest of food to combine, constitute the Zhang to create a public comment on the original intention of the network. A book by the United States on food and beverage website, "Cha's Restaurant Evaluation", also prompted the Zhang. "Our dining guide almost copies its appearance, which can be said to be exactly the same."　　In September 2003, Zhang founded the public comment network in Shanghai. In 2003 and 2004, only Zhang and a technician were doing the site. "It was more like a personal web site, when three of our friends joined in 2005, when we started a corporate operation," he said.　　"Longwin said. "The room was very small, we were in a very shabby commercial building." "Back to the public comments on the network's initial office appearance, Dragon Wei slightly some regrets." "Shen is here to see, add up to less than 100 square meters of office." I think all the VC to our side will be very recognized us, because we are very simple.　　Longwin jokingly said. Shen once said, "The public comments network is the WEB2.0 concept of the leader, and the traditional industries such as the catering industry to cut and combine to do very well."　　"Shen's favor, let the public comment net in 2005 very easy to get from Sequoia's first investment money." Hard, patient, lucky no one optimistic about this model, no competitors, so the public comments network smoothly through the start-up period "2003, Zhang encountered the biggest difficulty is not to find a restaurant, he can only call us friends."　　"Longwin said.Web2.0 is the essence of the user generated content, and in the beginning, the public comments on the Internet is no one to write content, also does not matter users, this is a contradictory place. "Any Web site like our user-generated content, the initial start is the hardest."　　Longwin exclaimed. Public comment Network employees call their classmates friends, let these people to the public comment on the network, and then pass on.　　Longwin says this is their first and most important way to promote. The public reviews have done some very small tofu ads. "In a small piece of paper, hundreds of bucks." At one time there are dozens of people to write reviews, we are very pleased that the advertisement has effect.　　Longwin excitedly told the original.　　At present, the public comment on the network 33 million users per month, but Longwin said "in the middle of the 10% users will write reviews, the Internet to dive more people than the people who speak." Is rely on this kind of friend introduction friend, colleague introduces colleague's promotion pattern, the populace reviews the network has established its core user group.　　Longwin says he often likes to use a snowball story to describe the initial stage of user-generated content. "We rely on one is hard, one is patient, the other is lucky." Longwin concludes.　　The so-called lucky, in Longwin View, is 2004 and 2005 when no one optimistic about this model, no competitors, so the public comments network smoothly spent the start-up period. "The hardest part about writing the first review, the first one, maybe the second." And the first article often has a very special reason. Most consumers, for their own experience, will write for themselves, especially Shanghai. You eat a bad meal, or you experience a particularly bad business, of course, it is also possible that you have experienced some good, will write.　　"Longwin said. Many people are worried about the web2.0 model due to the low threshold of competition, Longwin said, "If it is two years ago, as long as a slightly larger site, such as Sina, Sohu and so on, if we want to do this, we will be afraid." But not so scared now. "The strong reason, not only because the mass reviews the current scale effect and the first advantage, Longwin more think that the core user group is not easy to move," business model can be copied, but the key is that you have not formed such a taste of the discussion group.　　He said confidently. Integrity of the system has been improved to write their own praise to hype, there are businesses to write about the bad comments of competitors, how to distinguish it, remove these things, this is what we want to do as a collection of user information platform, the public comments on the online reviews for many restaurants to provide their improved service quality reference information. "It's a tool for restaurants to improve the quality of their services," he said.　　"Longwin said. At present, the public comments on the Internet more than 5,000 merchants are wired boarding clothing, used to interact with consumers. Longwin said: "Every merchant will be on our website to see consumer comments, they will register a special name, such as Qiao Jiangnan's online guests, he would look at their restaurant's own comments. When the user wrote a bad comment, he will post in the back, apologize to the customer ' what we will fix the problem, you are welcome to come again next time, we will give you what concessions ' and so on. "" There is a business to write their own praise to hype, there are businessmen to write a bad assessment of competitors, how to distinguish it from the removal of these things, this is what we want to do the work. Some inaccurate information, will give users and user very poor experience. It's a big challenge for him to stop looking at this information and not want to use the site anymore.　　"Longwin said. Now, the public comment Network has formed a set of special audit mechanism, known as the integrity system. "This is a very complex set of procedures, mainly used to find those false comments, malicious comments and business reviews." Our new version of the integrity of the system August 1 just online. This system is constantly improving, every quarter, every month will improve.　　Longwin says the system is now so complex that even every programmer knows only part of it. But the core idea is to mobilize the masses. "We are an ocean of the war. Let those false comments, bad comments, business comments fell into the sea of People's war, rely on the vast numbers of netizens to find this information.　　Longwin said excitedly. "It's not that easy to do the right thing and manage it. Not that pull a lot of people in the above write reviews, you can certainly do this thing well. You have a lot of data, and the larger the amount of data, the harder it is to maintain, and the more impurities are removed. This I think is our core competitiveness, so I said I am not afraid. Because it is not easy for others to learn, this has a lot of experience, experience and the accumulation of time process.　　"Gem is too abnormal the beginning of November 2008 profit, has already reached the standard of the gem, if there is no suitable financing items, why should we go to the market?" to comment as the core, network advertising, book publishing and Wireless Value-added supplement, is the public comment on the main profit model. Lingzhenwen, vice president of human resources at the public comment network, said, "We have revenue per piece, but mainly online advertising," Restaurant guide "book publication income is very limited. "Longwin said the public reviews in 2009 to achieve 10 million U.S. dollars, and this year is expected to reach 20 million U.S. dollars. "But we don't make money by the flow of user browsing, but mainly advertising revenue," he said. Our website has many merchant's member points card, the coupon, the user uses these concessions may bring more passenger flow to the merchant, the passenger flow, but we obtain the corresponding advertisement income. "Public comments mainly use the advantages of their own channel platform, to the restaurant charge Commission, in order to return to the member part, the rest of the revenue for the site."　　Longwin said that he was gratified that the public comment on the online coupons are not considered ads by netizens, but in fact it is another form of advertising. "Wireless value-added services are also a more important part of our income." Longwin says users can search for content through their phones,Send a text message, you can get the corresponding restaurant map, ordering telephone and other information.　　Longwin said that although the public comments on the profitability of the gem has reached the requirements of the Board, but they did not deliberately rush to the listing of such a goal. "November 2008 began to profit, has already reached the gem standard, can go public, but we do not want." It's a natural thing that we're not looking for a time to go public. If there is no suitable financing project, why should we go on the market? Longwin shook his head and said, "The gem of that place is too abnormal."