Public comment Network Zhang: undertaking from scratch

1990, Zhang High school graduation. He chose another way of life and went abroad to college. During the day, he helped a trading company in Shanghai, waiting for all kinds of notices, and at night he was busy searching for information and applying for scholarships from American universities. For nearly four years, he was refused several times for not applying for a full scholarship.　　His classmates soothe him, agitate him to give up, he tangle after still insist. Due to the early participation in the "work", he knew that some of Shanghai's small trading companies need interns, and his junior high school students are studying in the university campus, students around the students are very want to work. But the formal channel through the professional outside service company. Using the asymmetry of demand information, Zhang began the first time in life simply can not be simple business practice. He helped his classmates introduce a part-time job by the hour, charging a small part of the Commission.　　Although this is only a small business can be neglected, but Zhang found that young themselves prefer to do things independently. In that conservative era, there was no "entrepreneurial" concept. Zhang and family talk about their little dream, "self-employed"?　　The general response of adults is that it's a bad thing, or that it's safer to study abroad. 1994, Zhang finally can go to an unknown university in the United States to study. In his spare time, he worked in a restaurant, inadvertently he found that the locals like a "ZAGAT SURVEY" small book, a random turn, found that there are not only a lot of Chinese restaurant information, there are ratings. For a long time, this little book became Zhang's pocket book.　　Whether it's an MBA at Wharton or an American company, he collects the local "ZAGAT SURVEY" and goes with it. At the time, or even earlier, Zhang would not have realized that this was a budding business model. He is more eager to find good and fun places. 2003, Zhang returned home. Because there is no "ZAGAT SURVEY", Shanghai became unfamiliar. Why not be a "Zagat company"?　　In that year, he registered Shanghai Han Tao Information Consulting Co., Ltd. Superficially speaking, the original business model of Zhang is still doing before going abroad, similar to the copy of talent intermediary.　　First of all, he clearly knows the needs of both sides, one end is the diners, need to eat the land, the other side is a restaurant, need marketing, the key is similar to the "ZAGAT SURVEY" product form is? Like many returnees, Zhang believes that the internet can change life. He knew that although the Zagat company had done quite well, every questionnaire needed a thick book and was too inefficient, and the internet was good at increasing efficiency. At that time, the internet cold winter, just catch up with "SARS", Zhang a person stuffy in a shabby small building in the program.　　He first made an internet page, called zsurvey.com, and then encouraged relatives and friends around to review the restaurant, and then write the comments on the page. Beforehand, Zhang Forget, this thing does notHard, especially not needing money. "Five thousand or six thousand yuan can apply for a domain name, and then lease the server." "Friends see Zhang in the computer toss, will ask, how can this make money?" Some friends say more directly, "You're at least coming back from America."　　"Similarly, he still insists on using the power of the Internet as a Web site with the" Local Life consumption Guide ". These are the embryonic form of today's "public comment network (Weibo)". As of the fourth quarter of 2011, the number of active users of the network month more than 42 million, reviews the number of nearly 20 million, the number of merchants included more than 1.5 million, covering nearly 2,300 cities across the country. Over the same period, the public comment on the web month more than 600 million, which mobile phone client's monthly browsing volume has accounted for more than 80% of the monthly browsing, mobile phone number of independent users more than 18 million. Moreover, in Shanghai, Beijing, Guangzhou, Tianjin and other more than 20 cities set up branch offices.　　Last April, the public comment network completed the third round of financing, Zhi-Xin Capital, Sequoia China, qiming venture Investment and the speed of light to invest more than 100 million U.S. dollars in the public comment network. In a sense, entrepreneurs Zhang every inflection point in business life, almost all of them, meet a new thing, try first, to minimize the cost of learning. A few years later, the public comment network posted on the United States Yelp+groupon+foursquare, O2O and Solomo, a variety of labels, it seems that these are commercially accidental choice, but only the Zhang team clearly, starting from the start, they each time trial and error, Every time the market is repaired, it is a quick re-examination of the business, to learn and practice again, it makes them more like Eric Ries, the entrepreneurial group described in the "the Lean", in this highly accurate and lean era, the Zhang team is concerned about how far the disruptive technological revolution is,　　What are the characteristics of the new generation of target consumer groups, on the other hand, they still maintain lean startup (0 entrepreneurial) mentality. lean! lean!　　lean! March 19, the public comments Network founder, CEO (CEO) Zhang told us that he and the team is a group of people difficult to be tempted, so the public comments network and "The Lean Startup" described the company, not greedy, barren. Lean is let Zhang open a button, he looked very relaxed, leaned forward, his hands will be a few cards neatly stacked, erect, gently knocking on the table, and then spread out again hold, and then tap.　　Public comment on the entrepreneurial process and the "lean" concept of the more fit, the more crisp sound. In the early years, entrepreneurs, including Silicon Valley, felt that entrepreneurship and innovation were an art, but did not find it scientific and systematic.　　They believe that innovation is not a technical work, it is difficult to figure out some rules, such a feeling puzzled entrepreneurs for many years. Recently, some groups have emerged in Silicon Valley, and they have begun to study carefullyProduct or a company how to do, the probability of success is a little higher. and "The Lean startup" This book is representative of the circle of some research, the domestic translation of it into "lean entrepreneurship", "Fine Business", "thin entrepreneurial."　　I prefer to use "lean" to elaborate. If you are familiar with this group, in this "circle", you will find that they often say that some good startups, including the American incubator Combinator, it has a few remarkable companies, such as Dropbox, Airbnb, Loopt, Heroku, SCRIBD, Grepplin, Xobni and Justin.tv. The way it works is that some small entrepreneurs can apply to take part in its entrepreneurial summer course, similar to a smaller incubator. Here, the company gives entrepreneurs a small part of the seed money, about 100,000 dollars, in exchange for Micro stakes in startups, and then it gives entrepreneurs a lot of training.　　In the incubator, each entrepreneurial team also communicates with each other. Relative to the entrepreneur. At first, they didn't need a lot of money or a lot of people. In terms of manpower, about two or three or three or four can be. Lean's entrepreneurial logic is how to turn an entrepreneur's idea into a real product. This process includes the initial product, the revised product again and again let users to experience, and ultimately let users to tell the entrepreneurial team the direction of the product is right or wrong. Of course, products need to be constantly revised to improve.　　And the past entrepreneurial model is not the same, the entrepreneurial team is not a very large, not all of a sudden to find a lot of people, but also refused to invest a lot of money. The essence of lean is not contradictory to the spirit of Silicon Valley, it is also innovation, and all believe that the idea of innovation is right or wrong is unpredictable. What is subversive is that the old entrepreneur unilaterally believes that the user has such a demand has been painted a huge question mark, is there? Are the products minimalist?　　What about the user experience? For example, like the concept of Airbnb, Chinese is called "Ant sublet". There are many individual houses in the United States that rent out their houses by individuals. Now look back to think is right, but at that time who know is right or wrong? So the Airbnb team should use the least money to make one of the simplest products. Then verify the initial idea that the user's needs are really there.　　Sometimes, the idea is right, but the product is not right, or the product is not good, never mind, again, and then modify. Not only to do business, in the growing company to do the same product. Generally speaking, making a product easy to make big mistake is too much function, think too complex, cycle too long. Now some mature products, including jobs original Apple series is also, must make it simple and simple to minimalist, must be able to quickly replace.　　These are all in the lean concept. I think it's a thought to do anything. Actually you see China reformThe same is true of openness. Deng Xiaoping did not say to change the economic system all, he first made a pilot, at the Shekou. At that time, someone asked Xiaoping what to do. Xiaoping said I do not know, so there is the phrase "stones" famous.　　However, Xiaoping firmly believes that the general direction of reform is unchanged, that is, "reform". Back to see the general direction of the network? is to find a user to eat and play for the merchant to find marketing, these two requirements together, what is the specific product? Who knows?　　We've been working on this problem. Previous 123 Next