Pudding Hotel Chu: from franchisee to entrepreneur

At ease, count off founder: Chu founder Date: December 2007 business model: The scale of the hotel chain: The headquarters of Hangzhou, in 26 cities nationwide has nearly 200 stores, the 2010 increase of more than 100%.　　Raise the amount of funds: Early access to the Royal Joint Capital injection, May 2012, access to Fidelity Investment, June Lian Capital, KTB, Morgan Kerry, trust capital 55 million U.S. dollars, and Hangzhou bank 300 million yuan credit. Attention, reviews Zheng Asia Venture capital partner This is the only hotel company that Fidelity has invested in the country. We have seen the hotel industry for several years, more cautious. Pudding to do fashion, Low-carbon young consumer products, market positioning and product design is very targeted. Budget hotels in the process of rapid development, the property price is too high. The property bubble in the past few years has affected the overall operating efficiency of the hotel.　　Fidelity wants to help the pudding find the right property in the right time.　　Wang Shi Morgan Kerry managing director I have seen Chu in 06 years, compared to general economic hotels and high-end star hotels, the pudding is positioned very attractive, targeting young people, especially young female groups.　　Chu Although only a high school education, but academic ability and market insight ability is very strong, good communication with people, is a gifted entrepreneur.　　Zhu Zhenji, vice president of Enterprise Management Consulting Co., Ltd. from the perspective of macro-analysis, the hotel industry is not so bad, five years of data have more than 10% of the growth rate. Hotel operating costs depend on several levels, the first is the cost of land is very high, but the hotel itself is rising prices, second, the budget hotel accommodation requirements are not so high, good at doing subtraction.　　And in the service-oriented industry, the most important point is how to determine customer segmentation, what products can provide, what price, to meet customer demand. Although GDP growth slows down, but our country has more than 1 billion people's market after all, people have the need of basic necessities, can discover blue ocean area. The hotel industry can also be subdivided, the future can be developed such as the motorway motel.　　Look who dares to be the first to eat crabs. Chu has been in the hospitality industry for nearly a decade before Chaoxiao founded the pudding.　　As early as 2003, he was the first to join the customer's identity to enter the chain hotel, three or four years later, and became the first to pick the card speed of 8 Chinese franchisee.　　Now in the position of the boss, he is more than other founders to understand the franchisee and the franchisee between the "interdependent" relationship between the hotel industry "straight or join" the expansion of the sleepy.　　In Chu's view, although the role of transfer, but the problem is still facing a weak contract relationship variant. The equilibrium that people pursue is that "the franchisor should protect the franchisee's interests according to the contract, and the franchisee should also find out what they want--return or management right?" "But China's chain hotel industry is still in a climbing stage," the contract for the Chinese people is like a marriage certificate, when the divorce turned out, ordinary pressure at the bottom of the box, not clear what is said above. Speed 8 that year is the process of localization in the trap.　　According to Chu introduced, Speed 8 in China's franchisee, has joined the owners committee chairman Chu without knowledge, the speed of 8 stores opened to his doorstep finally, Chu and Speed 8 so a beat two scattered. For the chain industry, although the direct Battalion can guarantee consistent brand and standard management, but the expansion cost is too high; Today, Chu has kept the Pudding Hotel's direct and joining ratios at 1:1, trying to maintain a balance.　　When the reporter asked Chu, the existing 178 stores in the middle of an example of exit, he categorically replied, No. Each year, Chu will spend time to visit the franchisee, for them to open a variety of channels to complain about their rights; Hotel implementation of a unified standard: room size, Ikea furniture, Lok home ware, Apple's computer, design can be based on different regional characteristics to add new elements.　　As for "Six small pieces", as a direct removal of this item, also exempted from the dispute.　　And several other listed chain Hotel franchise policies are also different: such as home to the establishment of the store to take a more cautious, easy to control the attitude to maintain the brand image; The Han court values the cultural identity, 7 days more attention to market size. "Joining is an indispensable means of hotel chain development," Chu said, "In this relationship, you have me in me." The final red line is the minimum business rule.