Rainstorm Entertainment Zhu Wilian 16 4 Startups: from radical to pragmatic

Sometimes get up and pacing, sometimes sit up, sometimes by the window overlooking, sometimes pick up the table cigar smoke two.

Zhu Wilian, 39 years old, medium height, dark face slightly vicissitudes.

16 years ago, the 23-Year-old, who first started his own business in China, is still on the road to entrepreneurship.

2007, Zhu Wilian the fourth time to start a business, set up a game company-Rainstorm Entertainment.

Before the reporter saw Zhu Wilian, Rainstorm Entertainment has just completed the second round of tens U.S. dollar financing, the investment side includes Fortune Venture, Walden International and other well-known institutions.

Paradoxically, Zhu Wilian earlier said publicly that he was "naturally excluded from the venture" and worried that VCs would "sway my mind".

Why is it that a person who "naturally rejects the VCs" has two financing?

In fact, when Wang Yimin, the managing director of Walden International, first came to talk to Zhu Wilian, Zhu said bluntly that he did not like to deal with the people.

But he eventually decided to introduce private equity.

Most crucially, the Zhu Wilian thought of being a husband and father changed, "If I were single, if the company had money problems, I would have mortgaged the car and the house, and now I don't want to take that risk," he said.

This time, Zhu Wilian said, he became more "pragmatic".

The 4th time to start the "pragmatic"

July 13, 2007, "Journey" founder Shi Yuzhu said, "No 100 million yuan don't touch the net".

This makes Zhu Wilian heart to defy. In his blog, he publicly refuted history, calling it "fallacies", "negative signals", and said, "in the Internet arena," who has the awareness and executive power of leadership innovation, who can serve and try to meet the needs of users, who is the market leader. ”

This became the prelude to Zhu Wilian. It was July, he officially founded Rainstorm Entertainment.

He had previously said in his blog, "If a man to 40 years of age has not achieved great business, then do not go to the toss." ”

He was 36 years old when he started his business in 2007. Close to the definition of "40 years old", but also "toss", is it just "a breath of Money"?

Zhu Wilian's explanation is, "actually I have nothing to do, I have to do something", and for him, doing online games "is the easiest."

Prior to that, he had 4 years of experience as a professional manager, namely in the grand and the days of the league respectively as vice president and president. In his view, in the grand harvest of "executive power", and in the days of Union, he and his team together to reverse the crisis, and to bring huge profits and tens of millions of of dollars in cash reserves.

So, he reconvened before the old men, began the life "last venture."

Now in torrential rains, "employees are running at full capacity at all times of the year", they are fighting a "quick" word.

According to Zhu Wilian's logic, the current online gaming industry, the user changes very quickly, they have no patience like playing legend as the game, therefore, "must constantly introduce new games, but also to mass production, otherwise simply can not meet user needs and market competition."

So, his goal is to rainstorm, "the next two or three years to push 10-20 games," the development of each game is "8 months to a year or so", the cost of each section is controlled in "5 million-8 million yuan."

Whether it is grand or giant, Sohu Tour and so on have proved that their success requires "classic" case.

What are the chances of a storm of entertainment under such a standard to create a classic?

Zhu Wilian said that at this stage, "in the Giant, a game 500,000 at the same time online is a passing, in the rainstorm, 100,000 at the same time is excellent online," he has not invested tens of millions of or even a billion to "classic" time. At present, he ranked first, is the company first profit, to survive.

August 2008, Rainstorm Entertainment launched the first game "prophecy Online", after the launch of the "Prosperity Online", "Pokemon" and other works. Zhu Wilian revealed that in 2010 alone, 5 games were developed in parallel.

"From the point of view of the income is basically half open, the other half good," Zhu Wilian said, "2011 will be the storm products focused breakthrough, full bloom of the year." ”

This is different from the case when he founded the Banyan Tree.

It is said that at that time Zhu Wilian usually from the bank to take out bundles of dollars in cash into renminbi, then pay wages, buy a server. At first he didn't look at his account until one day he found the 7-digit dollar account almost empty. Although the popularity rose, but the Zhu Wilian "Plant trees" 6 years, but has been slow to "dig gold" under the Banyan tree.

Development so far, rainstorm Entertainment team a total of about 400 people, each game research and development team control in the "20-30 people." But as Zhu Wilian said, "If I am not married, the rainstorm must be aggressive, to now certainly more than 700 people."