Real first productivity: complaining

Chatting with a young entrepreneur in Shenzhen last night, he was ready to sign up for an Internet entrepreneurship competition-using O2O to focus on community retailing-but always worried that the model was not cool and the judges didn't see it. I think this worry is not necessary, the Internet era, the real opportunity is to use the Internet's ideas and models to transform traditional areas. So I not only encouraged him, but also very optimistic about him. In order to strengthen his belief in the contest, I told him the following case

A Tsinghua graduate student, Taobao engaged in a few years of research and development work, give up a stable income, decided to start a business. Do what? Use O2O and (mobile) Internet, specialize in selling fruit cut. A little explanation is to send different kinds, clean cut fruit to the customer's mouth according to the order. What's the effect? Three years, the annual harvest has been tens of millions, and recently completed a new round of financing.

Ask a friend who is hesitant to start a business, this is not a start-up? From a technical point of view, such a start-up difficult? Someone will scoff: I can do it too. I believe that. But why didn't you do it? If we give you the opportunity, give you the team, give you the money, also spend three years, do you have the confidence to make the income million? I think that's the real question we need to think about.

Of course, the Tsinghua graduate student can achieve such a good result, I think the main reason is: based on their best known (mobile) Internet advantage (homeopathy), find the traditional industry pain point, an awl stick down (Find out demand).

I have always had a point of view is that the Internet is essentially an advanced productivity, the greatest value is the transformation of backward production methods (especially traditional industries), improve efficiency and improve the quality of life. You might think it's empty, but it's the truth: instead of newspapers, video instead of TV, blogs instead of journals, and instead of real stores, search-and-replace dictionaries, internet finance may be the best proof of the possibility of replacing banks in the future.

So this dude, in the final analysis, is the physical store did not wash or wash the fruit, not cut, moved online, according to order shipments, so that buyers stay at home, eat a fresh, eat out of grade. Including people in the product positioning is very clear: we are not selling fruit, but to do business services, employee benefits. Do you have a face? Such a simple, profitable and so that customers have the face of things, will be rejected?

I suggest that all entrepreneurs must bear in mind that no matter how much money your project, technical barriers are more solid, the premise is to allow customers to live, work and so on one side to become better, easier, the so-called meet demand, in the final analysis, is to solve the real problem at a certain point. In a market as big as China, any small problem can trigger a huge return on earnings. Go back to the old saying, avoid puny. Shouting "Change the world" every day, better seize the time to solve a problem for users. How can I find the user's problem? I think the most problematic of all is the traditional industries that are in urgent need of transformation. So how do you find the pain point where the traditional industry needs to be rebuilt?

In my opinion, it is not difficult. The best way to find pain is to complain and find dissatisfaction. Just look at the complaints on the internet every day, it's an opportunity to learn to turn others ' complaints, complaints, and places of uncertainty into your opportunities. For example, some people complain that ordering is difficult, the public comments out, some complain about renting difficult, all kinds of 58 with the city came; someone complained about the difficulty of the taxi, taxi software came; some people complain about less interest, the balance of Bora, some people complain about the entrepreneurial difficulties, entrepreneurship competition, entrepreneurship training, entrepreneurship instructors have come ...

So when you really care about complaining and not just complaining, you will find that complaining is simply the first productive force. So where to find so many complaints? It is not difficult, the most complaining place is usually the place where the most cock silk, so calm down and think, you will find every cock silk body has countless market pain point. My company is a social platform for entrepreneurs based on mobile internet, often dealing with a variety of entrepreneurs, and the most surprising thing is that they rarely complain (in a sense, that's a trade secret). Therefore, do not complain is often successful, complaining people tend to have been complaining, or have been in the cock silk. So the best way to find a complaint is to find cock silk, the so-called cock silk is the world generally so.

Where are you going to find dick? To tell the truth, to find cock silk best to do well is ... Find yourself. The moment you decide to start a business, you are your first and most loyal user. If your business model does not solve your problems, it must be problematic.

Finally, the most important feature of the mobile internet age is the acceleration of information transparency and high symmetry. The immediate result is the reconfiguration of resources at various levels and in various natures. Still before the fruit cut for example, the reason to sell well, not because wash clean, cut neatly, but spend the same price, can eat 10 different collocation of fruit, nutrition, grade, that is, user experience. And this is behind the cost of inquiry, sales pricing Kung Fu, is that you should do the Internet and large data these brushes, seriously to practice.