Reid Hoffman and Shen: Networking is critical to entrepreneurs

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Tencent Science and Technology (Sanghin) May 26 News, the world's largest professional social networking site LinkedIn held this year after the first public event in China, the British influence. In the event, founder and executive partner of Hoffman and Sequoia Capital China Foundation Shen shared their successful experience with the audience and emphasized the importance of networking for entrepreneurs.

Constantly digging up connections, and meeting risks.

The dual identity of entrepreneurs and investors, LinkedIn's founder and chairman, Reid Hoffman, believes that for entrepreneurs, they need to find their own genes in order to create different kinds of businesses and careers.

Reid Hoffman three lessons about entrepreneurship: the need to remain flexible about the ABZ program, keep digging up follow-up contacts, and be sensible about the risks.

First, adjust the plan. Reid Hoffman mentions that entrepreneurs need to make a ABZ plan for their careers, keep their plans up and down, and take part in career plans, but don't fix the plan. What is the ABZ plan? Reid Hoffman explained in detail that plan A is what you are doing now to develop the competitive advantage you have today; Plan B is a variable parameter as a possible fulcrum; Plan Z will provide entrepreneurs with a set of options to enable them to start over again.

Second, networking. Every enterprise, every cause, every project needs a team, entrepreneurs need to build a company through networking, and to establish a real professional partnership with peers, and need to actively help others, so as to get referrals, to expand two degrees, three degree network.

Third, the rational face of risk. Reid Hoffman bluntly, when you need to carefully consider the unknown risk of an opportunity, it will be a breakthrough opportunity. For the risk, Reid Hoffman also has its own understanding. He says many people believe that Low-risk ventures are stable, but ironically in a fast-changing world, seeking stability is probably the biggest risk, because risk can be found without taking the initiative. At the same time, entrepreneurs need to volunteer to do some extra work and try, change jobs and even freelance careers.

Networking is the primary criterion for exploring entrepreneurs

As the top Chinese investor in the Forbes 2012 to 3721.html ">2014 year list of the world's best investors, the Forbes year of China's best venture investor for four years since 2010, the experienced Shen Frankly, in the study of entrepreneurs, The first consideration is how the social atlas of the entrepreneur is built, and how it is known to the entrepreneurial team members, "the combination and coordination of people is very important," Shen admits.

"Why do Sequoia always find good companies?" The most important thing is that you know the situation in this industry, and the founders feel their views together, Shen said.

Shen is constantly emphasizing the importance of networking, and he says accumulating connections over the Internet is more practical than other ways, because for professional contacts and team members, successful teams and members will have a better intersection in their careers, and also be able to extract the best from the process, and get promoted.

At the same time, for entrepreneurs to come, the need for a strong learning ability, which is important to know how to identify and what kind of people to build relationships.

Chinese entrepreneurs are always hard to escape the word "copy". In this regard, Shen that a good entrepreneur should not be a copy of the existing model, good business model should consider how to better meet the needs of local users, "Of course this is the original intention and motivation of entrepreneurship," Shen said.