Rongxiuli female Entrepreneur: A Lesson in change lessons

Have you done anything wrong? What's wrong? Later I found that although I am very hard every day, very hard, really is not. Well, accept the fact, that is not to act, communication in the final analysis.　　The most troublesome thing in change is to communicate the vision to everyone. Can the boss figure out what the future skyscrapers look like and draw the vision to the staff. "Chinese entrepreneur" website, April 28, 2010, sponsored by the Chinese entrepreneur Magazine, "The 2010 second China ' business Mulan ' annual meeting," held in Beijing. The theme of this annual meeting is "the commercial power of her choice".　　The following is the keynote speech of Rongxiuli, chairman of Beijing Tianyu Communication Equipment Co., Ltd., who talked about her own lesson in change, and said, "the most troublesome thing in change is to communicate the vision to everyone." I never thought it was Mulan, to tell you the truth, I am a mobile phone, we have a brand called Tianyu. Today, in addition to the simple communication between people through the telephone, we also have the power of spiritual communication, my topic is called the power of communication. When I was in high school, the worst class was history, and the last thing I wanted to learn was philosophy. I can't understand the order of every dynasty in history. But from the time of Confucius, the spring and autumn warring States, the eastern West has already solved the problem of mind between man and man, there are two philosophers, Confucius in the east and Socrates in the west. That said, I still like physics, the things that can be touched are more attractive.　　So I have been very simple, very straightforward, because I learned engineering, looking at things, look at the error I do not like "maybe, almost" such words. When I wanted to start my own business, I was very fortunate to have been in Central Europe from 1991 to 1992, and it did not necessarily have the most things to do in life, but do it as well as you can. I want to do one thing every day is the best, what is the best, then the world's best is good. The goal may be really a bit big, and the truth is. To be an enterprise is to say that what we have to do is to be the world's first. Build a building to say whether it can build skyscrapers, building a skyscraper to play a deep foundation. China is a very impetuous place, there are a lot of entrepreneurial opportunities, many people are very want to go out, see a lot of male compatriots, a lot of Chinese enterprises to go out, said I want to build a house, go out on the cover, cover to six floor after found can not cover, because there is no foundation, that removed the heavy cover? There are really a lot of companies that repeat themselves. When we really want to build a skyscraper and want to be a good company, we think Nokia is the best and we should make a better phone than Nokia. Now we see jobs, ipods, and making ipods are ideal.　　How to let you in the impetuous world, let our local elite understand the goal of the enterprise is to pay a long time to achieve, and the growth process will have a lot of lessons and setbacks waiting for you. I'm a woman, I don't like history when I communicate, I want all the communication on the table, but IOur company has more than 1750 employees, I here strictly adhere to the male outside, female owners, all of my sales head are men, men often have a desire, I do not want the boss tube, do not want the boss tube so much, I hope I do. There have been all kinds of conflicts in the process of communication, so I'd like to share a lesson from the company recently, and it's a good lesson to share. We only made a market in the last few years, to do the Chinese market, last year with 3G, and the financial crisis, we saw the future of China, but also see the global future, when the external environment has changed so much, we want to say, we must quickly change the organizational structure, rapid response to change, To step forward in this turbulent time. This is a top-down change, it is very radical to promote change, Ji here, the Central European president told me very early what kind of change, I am duty-bound to take, incumbent on the advance. The elite of our company will certainly convert over, it is really 90% conversion over, but some people do not come, they do not play, ran, said I want to start a business, I can not wait so hard to see the future. I feel really sad, ask him to go out how to think? They say, anyway, I just want to go out, I can't stand it.　　When this happens, male entrepreneurs may want to walk one or two of companies without problems, but women entrepreneurs are very sad, how is this happening? But what is the first reaction when you are sad? Did you do anything wrong? What's wrong? Later I found that although I am very hard every day, very hard, really do not act. Well, accept the fact, is not to act, communication in the final analysis of how should be, at this time still want to say the good of central Europe. Last weekend, in China, there is an internal training class, on the transformation period of cultural change, this is our central European teachers speak very good class, our company's 60 middle-level run to class, after class we understand the original change in the most troublesome thing is to communicate the vision to everyone, how to communicate? Boss, can you figure out what the future skyscrapers look like? How to communicate, the teacher said very well, after speaking, I delivered a speech saying, we have such a problem, really did not give you the vision, you tell me how to communicate. We boys wrote a bunch of letters to me. This can be said that I am a woman, so very happy. They wrote about this, they should do it, and I just follow the logic of the conversation. What is the boss's work, we hope that we like the ipod, Nokia, because so focused so that the outside to see the accurate, but I do not want to focus on people, and staff to say can build efficient, straightforward communication system. You see, how do I communicate with my son? I have a son, now almost 10 years old, my son will say, he knew I was busy, 11 o'clock night, said mother you come, I asked him what you need me to do? He said I need you to stay with me and sit on the sidelines. Then I sat down next to him and touched his head, and a minute fell asleep, and I left. He wrote his homework and said that his mother was with me.interfere with me. I said yes, why? He says no one cares about his homework, but when he doesn't, he says, "Mom, I won't." The description is clear, very simple, he can be very accurate description, he is not happy, he called me said you drive to be careful, he said I saw a film I was afraid of a car accident.　　Well, that's easy to say, I know why you said that. I recently saw people say that our boss is really good at communicating.　　In this story I would like to share, do not feel that the female compatriots are not good, in fact, there are better and better communication methods, so that all people rally this power, to a higher level. Finally with our female entrepreneurs send a few words, you want to start a business, what kind of attitude need. A wise man told me to have four hearts, the first is determination, to have perseverance, to have self-confidence, and finally have a common heart. I have a way, this method is called self-discipline, the first logic is to say, you have to postpone the satisfaction, just like the child to go home to write homework before playing, after the pain and then play will be very happy. The second logic, the courage to take responsibility, wrong is wrong. Third, respect the facts, no matter how bad, first stand out to see the problem. Last logic, keep the balance. This is the method, I tell everyone hope that we learn knowledge, if you really can not see these, go to Ji Dean, go to Central Europe bar. When you want to communicate and need tools, use our mobile phone.