Round Table: Passion and pragmatic frontline entrepreneurs experience wisdom to share

Passion and pragmatic frontline entrepreneur experience wisdom to share

News and Information 2013 China Internet entrepreneur Conference May 11 in Beijing. The theme of this session, "embracing the mobile internet in a comprehensive way", includes nearly 50 high-end guest speeches and round-table forums. News and science and technology to the General Assembly of the whole report.

The following is the "passion and pragmatic frontline entrepreneurs experience wisdom to share" forum record:

Moderator: You big old not all introduced, because time is short. The problem is very simple, the first question directly into this link, we today the General Assembly is a full embrace of mobile internet, you big old each in short language description, you think the mobile Internet entrepreneurial opportunities in where? You give an entrepreneur a guide to judgment or direction.

Wang Xiaoquan: Now the mobile internet has been screaming for years, I am divided into three categories, three opportunities for entrepreneurs also have relations with the Giants, the first category is the game, I think the game is the first in the wireless internet to find a business model of the outbreak of the field, today to see has been more effective, a lot of game startups have received a lot of income.

In fact, the second category broadly called the O2O, the line under the link up, the former PC field is the mouse and cement, now wireless is a mobile phone plus cement, need to do offline work, like the public comments and other with the line to do the connection, we think the future has broad prospects.

The third type of large platform type, like Taobao, Baidu, Tencent Big platform, in which we can do some application development, this development I believe that the big platform is their strategic center, the entrepreneur can not like the first, the second class has such a high income, but can also be very ideal.

The second category refers to the O2O extension of the field to go offline There is a combination of hardware and the opportunity, and machine equipment can also be combined in it.

Moderator: Thank you, Wang Xiaoquan. The next FU total.

FU: I've been thinking lately, I'm starting from a very small case, I hit a car in Hangzhou, it says with Alipay payment, these cars are the micro-car fleet thinking, as long as it is concerned about their micro-letter and micro-blog can be scheduled, their micro-trust group to share the task, each person according to their own task to arrange their own way, If you are going to the airport there will be the time to check the plane, to the airport to pick you up. The driver said that in this way, a daily income of one to 200, less to run a lot of empty. This is the mobile internet has a huge impact on the traditional industry. In fact, the biggest difference between mobile internet and PC Internet, not from the extension of the Internet, but because the mobile internet is actually a subversive role in the traditional industry, the PC provides more mouse and cement, but mobile internet is the mobile phone subversion cement, that is, using mobile phones to the traditional just also completely overturned, Millet is a typical example, when Ray always small rice when countless people are laughing, a person who has not done mobile phones in the bragging. This is the industry has just opened the prologue.

When I was taking a taxi, I was thinking that if the government had restrictions on taxi licences, these people would be able to crawl the taxi companies down. If there is no limit to the telecommunications licence, micro-letter will certainly become the largest operator, from this point of view, in fact, the future of mobile Internet is very broad. Just speaking of the three platforms have been form, I do not agree with the concept of platform and portal, a lot of Big Mac, but I believe that the platform is to do not exist. So in the platform already has the scope, including the hand swims and the electricity quotient, I thought everybody completes the Platform the Supplement, completes the elementary pioneering work is the best, but in the emerging domain handset annexation Cement's domain will breed the bigger opportunity and the bigger company.

Moderator: Thank you, Chen you are also doing a mobile attempt, you simply say.

Chen Yu: Today many entrepreneurs participate in the mobile assembly is very happy, the wave of mobile Internet is recognized by everyone, we also heard a lot of people in various fields of view of the future, the entrepreneur does not necessarily listen to the direction of professional guidance, ordinary entrepreneurs do really believe and love things. As for the relationship between mobile Internet and traditional Internet, many people have talked about it, this is a completely different change, it should be said that everyone has the opportunity, many forums in the bat, every era has its bat, but can not prevent the birth of new great companies, in this perspective, all entrepreneurs have a great opportunity.

Moderator: Give us a lot of encouragement, it is really a great opportunity, but the final victory of the people, 99% of people will fall.

Chen Yu: Just now Ogawa said a few big directions, I have done two things in my life, one is search, the other is to do a new generation of search, the mobile internet for all industries and fields is an opportunity, the previous practice does not mean that the move will be successful, all the previous successes may have a new common sense.

Dai: Actually, I just listened, I agree with Chen General's point of view, just now Mr. Hu said a lot of PPT, how platform upstream and downstream symbiotic coexistence, but there is a symbiotic coexistence, the world will always have a bat can not do business, such as vertical domain of the Internet's thinking to change the traditional inefficient areas, We do the Internet people can have the opportunity to put down their posture to really touch the industry, to fight, the market is absolutely bat do not do things, the future of the Internet business has a great opportunity, not only has the bat after many of our opportunities have been reduced, in fact, bat led to five years ago the business model of the opportunity to reduce, Instead of a five-year business model, the opportunities have diminished.

The second mobile internet, everyone is talking about the subversion of mobile Internet, I really not from the perspective of subversion, carefully think about, many years ago, the elimination of desktop, notebook, notebook is some form of mobile Internet, if the size of the notebook to shrink it is the ipad, If you zoom out and add a communication module, it's a cell phone. The most important point of the basic logic element is that people use it for different times, because small, can be placed in trouser pockets, can touch the user anytime, anywhere, the second is a number of input devices, such as the shaking of gravity sensors, such as many mobile phones in front of a distance sensor, and the finger multi-touch sensor, We just have to imagine a note being narrowed and then narrowed to add some sensors. These sensors look at each one is very small new, but the characteristics of any of the one or two sensors are combined, the original form is subversive, but there is no more than the notebook, the ipad, in fact, not very magical. Even using the distance sensor to innovate what features that is consistent with the characteristics of mobile Internet.

Used to use the Apple phone when there is a magical function, answer the phone, normal to see the phone after the screen will be closed, and flip on the table, Distance sensor and table close contact, will automatically mute the phone, such innovation as long as the time to do a combination of permutations can make a lot of innovation, So say to the vast number of entrepreneurs if every day to think of mobile Internet is a subversion, you think is the original steelmaking today to dig coal, I am afraid because I do not understand, if you want to reduce the screen of the notebook added some sensors, it is easy to think of some play.

Mobile Internet opportunities are many, so far everyone even large companies are still in the universality of the PC on the business transplant to the internet thinking, so there is a lot of space is for everyone to toss!

Moderator: Our thinking is solidified, more of the PC to the mobile Internet transformation, but there is no pure mobile internet companies?

Dai: I try one months without a computer, in fact, life is very happy! I just use the phone and pad, I may not be a professional, I do not need to paint and so on the software, but do not do these things every day with the mobile internet is the same, and the use of the feeling is the same as the computer, the toilet back to the mail processing office with a notebook on the toilet is the same, but the notebook on the leg is relatively large, now , so little difference, so that there is not much difference in nature, only the faster the mobile phone, in fact, is a portable computer, but in the past many years ago Sony did a small PC, you take a pen point, the product did not fire up, but the software updates to the mobile Internet application of the scene increased.

Moderator: The peak has just come back from the disaster relief. Then he summed up the past ten years of his own entrepreneurial experience, which is the same as grassroots entrepreneurs, please welcome peak total.

Wang Feng: I used to give an example of what I did and the Internet platform and the game I saw, I did go to the Sichuan disaster area three or four weeks ago, it was quite impulsive. Our game Circle three CEOs together to go, is in the name of Sichuan people, I am Chongqing people I am a taste and language of the feelings of Sichuan people, so I went, today do not say so sad content, I came back after very desperate, we take to help, and later found that the ability of people is limited, three CEO more than the scene I said can do , to sign up for the time are professional things, said you do, we three are CEOs, people say do not need CEO (laughter).

Then we banded together to put the game industry CEO money together to make a "love fund", we are better than the tobacco industry reputation Well, we do charitable things, the game industry this round donated 40 million of cash.

I've thought about the internet, I've thought about games, I was starting a business in January 07, after a fierce inner struggle or play it, play can make money, I am a layman, I do not have the long-term eyes, this morning, the cloud waved the internet, he insisted on a lifetime stick to a thing is to cheat everyone online shopping, Today is the most qualified person to seal God.

Games and the Internet are worth doing, let me make an analogy, I want to vulgar, the Internet is more like to do nightclubs, game companies more as a sell, we call it "Miss"! I sold for 10 years, originally I gave Lei to help him sell for a few years, now intend to sell their own. We didn't sell well in the past. Because entrepreneurial time to do the end of the tour, when the investors took a lot of money, 07 years took 25 million U.S. dollars to the company, and then did not meet the expectations of investors, is to do a development company. Some of my brothers later made a page tour is very successful is "seven hegemony", I struggled to sell when the next brother. Then the hard way forward in the process of gold ushered in the time is the mobile internet, there's still a chance to play this year, but my gut tells me that if I haven't done this year without a startup, or if I don't do it right now, I won't have a chance until December 31 this year, and I can tell you that the Giants are all deployed, All the first-line end-travel companies are deploying mobile games, do not think that mobile games and web games are easy to cross, from the development engine, programming mobile Internet today can do hundreds of megabytes or even larger client products, but also high-quality, high quality, The original sense of control and design is not to change a screen stickers two trademarks can do page tour.

I was in the process of selling for 10 years, I was thinking, I used to do a few years of page have made some money, today mobile games will be very big.

I want to talk about the relationship between the lady and the nightclub, today entrepreneurial determination to do the night club do not envy Miss, Miss earned one months tens of millions of, I cast the row of the Tiger I know I yesterday in the list of three he in the list of first. The problem is that if you want to envy the person who makes the game, you lose your dream. Now the night club can make money, I am very worried about Tencent to get 28 and 37, then we are not good to sell, I am very grateful to mobile internet let me feel this year, the past also do intimate service, because the platform and customers more and more picky, do intimate and personal service.

I do not delay the time, if you want to do mobile games, will have to sell the mentality of doing a good job, in this year before 31st still have the opportunity, if you do not want to sell to Ma Yun to learn, really in the internet era can withstand loneliness to do a great company, if you are willing to work with me I will work hard to do a good job, sell!

Moderator: Thank you, he means this, open platform like a nightclub, the developer is called "Miss", the user is the customer, three parties how to coordinate well is a problem.

The chances of not getting involved at the end of this year are gone, which is very good.

Next is not a special familiar, but also I very good friend, he is an international vision, as well as investment in China is not acclimatized or downwind. That's Wanghuai.

Wanghuai: First of all, I do investment things purely to play the mentality to do, I and Zhangkuang originally is the vice president of Jingdong and Shire to do the investment company in Shanghai, concerned about the early investment, because the old Xue a lot of help things to do now is still a good wind, Because I am optimistic about the possibility of this magical land in China I think the reliable he did not believe that he has denied.

I'm thinking of practicing some Silicon Valley investment in China, maybe a little farther away from the money in the longer term, which is my idea and doing some practice as much as possible in the next time.

My understanding of the Internet is very similar to Fu's understanding, because I believe Makeanzes, "software can subvert the traditional industry" is the original desk is not taken away, now in the pocket can be done at any time, the benefit is to find the original information flow mode can be completely reconstructed, including the friction can be reduced, One of the things I do for entrepreneurs is to refactor the current flow of information, and to make the flow of information more common. The specific approach is completely different in various fields.

A taxi turns out to be waiting or calls to call center, the middle of the scheduling is not usually, but micro-mail and mobile phone to the scene changed, many areas will face many such opportunities, this is the entrepreneur should pay attention to. Another important thing, once into the traditional field, we look at the investment when we hope that they have a ground gas partner, we feel that some directly jump into the risk is relatively large, to find ways to make friends, good buddies to seriously consider all aspects of the details of things, this is a question to consider.

Last but not least, I would like to remind you of my background, I very much hope that Chinese entrepreneurs learn more English and read more books in the original version. I was hoping if I could just go and learn something like that, see how you do it, if it is naked plagiarism, I also satirical this phenomenon, but a lot of things can be used for reference, like Google's success, the success of Facebook borrowed from the experience of many predecessors, I very much encourage you to learn from Silicon Valley's ideas. Thank you!

Moderator: Thank you. I want you to tell us to learn more English this is very good advice, I invite you today is to see China's earliest most grounded gas entrepreneurs.

Then there is the young entrepreneur, how to grow from a grassroots entrepreneur to the point of today.

Wang: We called the grassroots stationmaster at that time, cock silk webmaster, now called the entrepreneur name on a lot of progress, the past ten years ago in the often asked about the university every day to see free space, then everyone forum with discuz!, then just bought a commercial version of the discuz! forum, not a few days on the free. (laughter) This is for the benefit of everyone.

Just now Wang Feng with the idea of a nightclub very good interpretation of our game with the platform and the relationship between users, I think the mobile Internet is really a very good opportunity, all the previous successful on the PC Internet model and successful games on the phone will certainly be the first time, and the phone has added a lot of new personality, These features create more opportunities. From the point of view of the game, review the recent Spring Festival since the report, this game is very easy, mainly because the good game is too little, the platform traffic is very detained, the same point of view after this year, the threshold will be more and more high, and ultimately the channel for the King. If you are very thoughtful or have some special resources, you can boldly try to do some subdivision of the platform, will be very valuable.

We are more concerned about doing this game, before the community game, and Tencent cooperation is very close, before doing web games, the new year after the full start to do mobile games, 08 founded 2010 years when the company began to do smartphone games, when the first iphone on the game, Now is a very good opportunity for more and more teams within the company to do this piece, the company is also planning to come up with a 50 million investment in some of the more start-up wireless Internet handsets this year, because we are not fast enough because we have only a few teams and more people to work with and share our experience.

Moderator: Thank you, our Forest Army also arrived at the meeting. Here is the general Lin.

Lin Jun: I have a problem, everyone in the process of entrepreneurship encountered a lot of problems, I would like to ask you how difficult when the difficult, how is it?

Wang Xiaoquan: Difficult Things, said story also line, said countless also line, is very much. I just started when the dog inside the differentiation, we think that the company platform may be more and better to do the resources, but if you do things with the original gene is not the same time, you can get help is very little, when we want to do search time how difficult? The boss told me to give you six heads to kill Baidu, six recruit places to kill Baidu, the first we do not have the resources to recruit mature people, even in the Sohu system, at that time can not find a write C language people, such a situation began to recruit LDTX team. The situation with the entrepreneur is not good where to go, we go to recruit Tsinghua's part-time students, six heads into 12 part-time students to work here. This is the beginning of the journey, such a start is very difficult.

Chen Yu: Search is a relatively high threshold of the industry, the first to do the traditional collection technology when I was relatively smooth, but I was in 04 to 06 major exploration in the desktop to search, this area Sohu will be better at that time the gene is not good enough, so the difficulties are very large, You believe that desktop clients represent the future, but why not go this way, this is the biggest challenge and difficulties. What if it does? The last is carried down, you believe this thing is right. In a sense, the war on the Internet will also evolve on the mobile internet, which I might have had a difficult time.

I would like to add a little Sichuan difficulty is how to solve, he now the problem is that Baidu has been very strong, and came to a 360, this is Ogawa biggest problem, but his most recent solution is simply sold to everyone forget (laugh)!

FU: I think it's easy, (laughter). Just now Wang Xiaoquan secretly said I was a self-defeating, I think Ogawa's entrepreneurial is the "rich second-generation entrepreneurship" is sweet in the difficulties, rent a house, the whole entrepreneurial process to today I feel is very difficult, for me the most difficult point is the conversion of thinking, no matter how the product before, in fact, is not an entrepreneur in nature. At that time I felt that anything can be done, do not do safe to do pictures can also, but the real entrepreneurial when the difficulty is beyond their own imagination, is completely ignorant of the fearless to start a business, I think the problem is not a difficult question at all, the question is how to change your thinking, how from a simple product manager into an entrepreneur, How to consider this industry to give you the opportunity, investors to give you the opportunity, or even recruit not how to do, in addition to the product there are too many things need to think. And at this time you are very lonely, because you can not talk to the staff, said the people do not have confidence. So rely on their own strong heart, the transformation of the mind to enjoy the power of loneliness, no matter external to the internal, including the merger of many people when we feel that as long as the goal to think more clearly, constantly adjust their own practice on it.

Dai: When I first went to college in 2000, a lot of Chinese internet companies, Sina, Sohu on the market, everyone is ordinary why can they go public? At that time feeling listed companies are unreachable, very cattle, then do vie feel all kinds of fresh nouns, they do audit, then feel very cow. I think the people who do this kind of company must be immortal or Monkey King or something!

When you look at a successful entrepreneur under the stage today, you think they're invincible, but they're not. Because of my own entrepreneurial experience, I found that the real hardest time was actually 0 to 1, 1 to 10, 10 to 100 a lot of professionals can help you do, you just make the 1 to OK, all the entrepreneurs success rate is 99% is blocked in 0 to 1, do 1 means you from begins said already have a lot. 1 means the position of the most pointed nails in the wood, what you do, what you do in the market, the vision of the company, and what kind of game you play in the market.

Assuming that a game is successful, the game must have created some kind of play or found a new blue sea market, basically out of these two laws, we do a website is also to do a website and community, is found in the local users of these needs, to the first to provide out, 0 to 1 of the process is very difficult. Copy from China to China, to copy some from foreign countries may still have the opportunity, really like to think the problem is too many people, 0 to 1 The core key word is "to think of the different", think of the same opportunity is not.

What do you think is different? Find out in the market, no matter how big or how small, your products and services or your positioning, can just put the user's needs, the itch in the heart of the demand satisfied well, you have the first batch of seed users, these users will promote you to improve your product, when your site to a certain number of levels of people willing to invest, There are some users who say they would like to work for you, and all the situations are open. Do not think that the successful person is immortal, in fact, they have survived the hardest 0 to 1 of the process, but 99% of the people died in 0 to 1, all the new entrepreneurs, in the first pass met the big Bos, the back of the closed instead is very easy, entrepreneurship is such a game, After such a game has a strong mental preparation, the first encounter Bos to how to play, this just as long as skip 0 to 1 of the stage after the things are not difficult.

At that time, some people said that 30,000 yuan can run a Beijing account, today's Beijing hukou black market is four hundred thousand or five hundred thousand, I bought the first car tangled up longer, in the end to the account or to a car, to 54 years old is very tangled, so that the first car is the most difficult, and then bought the car is the most difficult, The account did not buy me now still Heihu! The first close to live, the back of the close basically pass, the first is not easy to start a business away from you more and more.

Wang Feng: My own business can not say is very good, these six years often own in the moonlight under the sole proprietorship when thinking, Gaofu entrepreneurial pressure will be relatively large, in fact, many Gaofu entrepreneurship is also very successful. I was a start-up when the time is indeed to catch up when the capital is willing to rob me money, I also think they are silly ah why believe me, I think I have such a background on the investment to me. Later, many entrepreneurs have nothing to do to start their own business, I am very envious of a lot of webmaster, if starting from the grassroots, entrepreneurship is the best time, it is best to graduate from college immediately entrepreneurship, the longer the job in the workplace to help the more small.

I walked through this just now, and now that I've been able to go through this process, to let their mind calm, the first game is not necessarily immediately successful, down may reflect the opportunity is not good, or lack of capacity and so on, but then I found that to find Kuzhongzuoyue, I think playing games is fun, playing games like Mahjong, Play Mahjong to win money to play Mahjong, there are such people, but not many, most people are mahjong experience in the way to win money, you were in order to win money, you said others are fooled me, but a little bit old money, not much money, but do not burn, so that the cash is particularly important, I'm in six years maybe I live up to today to catch a mobile internet outbreak do move rest, is the money in front did not burn, lose a little bit, but there is always money in the pocket, there is no one-time betting on the light, I have never hit down, this point of view is not necessarily right, because someone so hit down big.

I did not quickly big reason is that year did not put a handful of money into, if the team rarely do more extreme things a hit in is right, I wanted to do product mix, but later found that may be lack of a kind of cock silk the courage to throw off.

I'd also like to add that the team is very important, always said that our team of people from Google, this is a cheat, in fact, should be looking for a recognized CEO, I have just promoted a leader, he is very familiar with my game "Sword of Kings", in our company who is most familiar with the game who take high wages, there is no Gaofu, He knows my product best, and finally the entire company team is in the product, in the current core business, you know who loves you, and finally want to find partners and employees, we always pick the background, then is a flash of hazy, in fact, do not love you, to find someone who loves you, you are dead set like you, These people may not be very good, but at that time the state is very important, finally want to create really find love you a few people, with you, all the difficulties are not there!

Host: The most difficult time, find the person who loves you, Wang Huai How do you find the person you love?

Wanghuai: We don't share much of the investment experience, but from the early days of Facebook I went through, I joined 20 million of users, and when I left was 900 million users, the biggest experience in the process was creating people. One of Facebook's great advocates is that hiring is the first priority, and how important is our problem? We are referring to the high level of recruitment, from the early to the late, the recruitment is always the biggest difficulty, we feel that hiring is the first.

is not the most cattle who, with the best people, from the history of Facebook from their own friends, the original Ta ta these familiar people started, the first friend to pull friends. To recruit familiar people, eat Waterloo is the entrepreneur to recruit when the most should look for direction.

Wang: As a personal webmaster or is now the most necessary characteristics of entrepreneurship is learning ability, the original webmaster when the information is open, webmaster home information are the same, no one will take the initiative to say how to make money, so that the channels and methods of making money is their own to learn. At that time, the hottest word is how to optimize, the beginning also do not understand, and then search the most attention to the key words, beauty, two butterfly to see the characteristics of the constant attempt, quickly became very good at this piece of people. At that time the SP is more prevalent, I also put the key words of the mobile phone keys are optimized a bit, so said Baidu search ringtones related pages is 76 pages. Through this channel can quickly make money.

Start a social game and spend a year or two doing the best of the industry's social-gaming company, I'm still talking about being a social-gaming company, and there's a time when we do web games when the income and performance of social games are not good, and if we do this we have to find the right person, Or to learn by themselves, we soon made the first web game, Tencent just opened soon, put it up soon after the very good results. Recently found that began to engage in mobile phone games, and did not make any achievements, now all the company's product personnel are beginning to spend a lot of energy to study. The company started the whole thing. For the webmaster more time more needs of the ability is super learning ability, so any opportunity to come when we may be able to hold.

Lin Jun: Difficulty is the normal, sitting on the stage is less than frustrated time, in fact, not less than us, we face the difficult times we are quite, hard to think of these people on the stage than we have when our life will be even more brilliant.

All right, thank you!

Moderator: I will always stay in Sichuan, I ask you some more sensitive questions? I won't ask about the relationship between 360 and Baidu and Sogou.

Wang Xiaoquan: Actually you can ask, but I can not answer.

Moderator: (laughter) Your entrepreneurial experience is unique, Chuan is always a technical madman, and is known as a genius, he was at the age of 16 to obtain a high number of gold medals, all the way over very young, to the agent Sogou company Rapid development, managers three companies are triple, now has 400 million users, There is a big breakthrough in the mobile internet field.

I ask a very simple question, you want to sogou the future is how, you want to take it to what extent, as an entrepreneur how to see their own ideal and ultimate goal?

Wang Xiaoquan: We see today China's entrepreneurial environment and sogou own advantages or there is a contradiction between the place, Sogou itself graduated from school to join the technology-oriented companies, our previous dream is to invest in technology to change the lives of everyone, we do not want to rely on saliva warfare and plagiarism, our hearts hope two words, one is technology, We hope that the technology itself will lead the development of the company, in addition to civilization, we are relying on open cooperation, rather than on the spit and malicious competition. Today, China's environment is a distance, I hope sogou with our efforts to overcome the difficulties of the environment, to show you a result, rely on civilized play can also be successful, this is our goal.

Moderator: Thanks! We use some clean means, through technical means to realize our dream, this is the dream of Sichuan, Sichuan is always a technical madman.