Seoer thinking: After liquor prices, who is the 20%

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Liquor market Surging Although the surface is turbulent, dark fragrance floating, in fact, calm. After years of market baptism, Mao (Mao Lu) 's leading position not only has not seen the demise, but in the wine city World War status more and more firmly, become each price rise forerunner and the operator.

Chinese therefore have five years a little Qing, ten Years a daqing habit, that liquor industry should have five years of thinking, a not thinking of the nation is terrible, a do not think of the enterprise is very terrible, a constantly in the thinking of the industry is terrible.

Now what should we think about? How to be the most valuable and profitable 20%

One, has the advanced idea support. There are good ideas to guide the development of enterprises, in order to stand out in many strong opponents, as the saying goes: Theory is the basis for guiding practice. The traditional industry has become very absorbent to modern science and technology, management and marketing from EMKT.com.cn, and the space of innovation promotion is also very big. The emphasis on modernization is not to give up the ancient technology and technology, but we should be in the management, marketing, production mode of innovation, not sitting all day in the history of the credit to emphasize the history of the thick, and give up the new era market to our technology and technological innovation needs. Lang Wine caves, 1573 national treasure Cellar pool, jiannanchun of the year standards are in the model of innovation. Decades of best-selling, all benefited from its many years of brand category, influence and their annual brand is constantly injected fresh elements.

Second, the image of the category support brand. Brand category is a powerful weapon of liquor competition, only the category of association degree and memory ability and brand organic combination. It's hard for any company to change the consumer mind. The best way is to take the category placeholder, the preconceived strategy, wins the opportunity. Maotai for many years of control policy, the implementation of "Hunger marketing", and constantly pull high sauce incense price, more people feel maotai is the boss, a little looking up and can not be the feeling, but that the rational, but also to create a "sauce fragrant" this liquor category. "Luzhou old cellar" consistent propaganda flavor of the originator, even Wuliangye can not use the category to contend with, in the hearts of consumers, Luzhou is the understanding of the old cellar. Fen also occupied the fragrance of the category overlord, which is also the future of the weight of fen revival. "Cotton flexible" of the Yanghe category, "Fung-flavor" of the West chicken unique, but also the next few years can continue to expand the advantages. And the brand is divided into national brand and regional brand. Chinese liquor manufacturers have nearly 40,000, the introduction of more brands, but all to do national brand is not realistic. This also means that a large number of brands can only be regional brands. We just have to grasp a principle on it: even the regional brands should strive to achieve the region's one of the brand category! Only in this way can you live more moisture than others. In recent years, the fragrance area occupies a very obvious position, such as Beijing Erguotou, Hengshui old, Henan Baofeng and so on. There are sesame incense in Shandong, Shaanxi West Chicken Feng Xiang are category occupies the representative.

Thirdly, there is a continuous growth gene. A company long to stand in the first camp, to become the market leader, the key is to have a clear and clear strategy to see how long to lead? This strategy is not able to grow continuously, to become the most valuable 20%. The enterprise always takes the consumer as the value orientation, in and own various resources to carry on the effective disposition, the formulation reasonable development plan, can obtain the long lasting growth. Compared to other industries to see liquor does not have a real sense of strength, compared to other industries internationalization trend, liquor industry really should feel ashamed. Of course, this also means that the wine industry after the expansion space is still very large, but also the future development trend of liquor industry. The best way to solve this problem is to enhance the genetic problem of the growth of the wine.

Liquor enterprises to face the "financial crisis", "tax adjustment", "market weakness" and other more tests, to enhance the ability to resist risk, embark on a benign development of the track, to work hard in many areas, it is possible that they will become 20%.

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