Serving the new rich and the poor new ideas for entrepreneurship

What do you want to do if you don't have to work? "I can't stop working, I always have to deal with my life every month." Mr. A jumped out of the way when he was facing a classmate who invited him to start a business. It's not really a startup, but at least he starts to have a chance to work for himself.　　He was hesitating about how risky it was. "How much do you need for a year's living expenses?" I'll lend you no interest, "said the classmate.　　He suddenly froze, his annual income is about NT $ about 1 million, if a year does not work and the money borrowed to let him temporary life is not a risk, then what is he worried about? Looking at him silent, the classmate then asked: "Do you have the ability of Mr. A, you can not afford me this about 1 million?" Mr. A thought, this is the standard to goad. However, this question is not wrong.　　About 1 million is not much, many people have the opportunity to borrow with the bank. For Mr. A, who is less than 40 years old, his income level is quite enviable in Taiwanese white-collar workers.　　However, in the trend of M-shaped society, with the same income as his white-collar workers, life can only be called a well-off, barely able to cope with the speed of rising prices. As the M-shaped society approaches and the middle class fades away, he may become the only remaining middle class.　　However, it is only a matter of time before he becomes the new poor: the end of the 40-year-old, and how much room for his salary and title to rise? If they are not among the new rich, the chances of becoming a new poor after age 40 will be greatly increased. The shock of his classmates was that he never thought: "If one day I just need to work for myself, what do I want to do?" "Serve the new rich, serve the new poor if you wake up one morning and find that you don't have to go to work, the white collar will be great. But what if you wake up three months in a row and find that you don't have to work? What if it's a year in a row? Do you feel flustered?　　Strange, don't you hate work the most? We watch our parents ' generation work for decades, or shop for a small business for decades, and finally have a stable retirement and a little savings, always think we continue to work like this.　　However, times are changing and the days are gone. In the M-shaped society to be among the new rich, each white-collar first to ask themselves and constantly ask themselves: "If one day I just need to work for themselves, what do I want to do?"　　"And you have to find the answer before someone else invites you to leave, so you can take the initiative to leave." This is a race against time, and you must accumulate enough personal capital before you are 40 years old. In fact, there are more and more white-collar workers who run a sideline.　　Television reports that some white-collar workers use the rest of the time to operate the net to shoot hundreds of thousands of of the news, you must not be unfamiliar. How to start your own business? I believe everyone's methods are different. However, in the M-shaped society, there are two general directions that can help you think, get rid of the fate and turn into the new rich people that group.　　That is 1 serving the new rich; 2 serving the new poor. And let the author remind again,Pay attention to the new rich and the new poor two large groups, with the traditional rich and traditional poor difference.　　In short, when you start your career from thinking about the two major directions, you just think about the two groups of people who were middle-class or white-collar workers. The disappearance of the middle class market remember the first article in this series, the beginning of the author mentioned Taipei Chang Gung Hospital prepared 40 cosmetic medical experts to serve the rich?　　The 40 are standard, specialized, middle-class people who will have the opportunity to become rich by serving the rich. Taiwan's luxury market transactions hot, presumably you from the news also continue to see. Following the development of the luxury market, the interior design industry is also greatly developed.　　In fact, in the M-type trend, many interior designers have been converted to special luxury design cases. "The middle class can't afford to pay for the design, the designers become supervisors or buy furniture for the role, no one wants to" a design guru said.　　His middle class, in fact, is also a good income of the Deputy class, the monthly income of at least NT $100,000. Many years ago these people can live a taste of life, now they are under the soaring prices, has begun to save the decoration costs, can only live a well-off life. In M-shaped society, this group of people are the real middle class, the number is very small.　　And not to this standard of living, called the new poor. Therefore, it is very reasonable for interior designers to give up the market and specialize in the new rich market. At the same time, however, beautifully designed inexpensive furniture is popular in the DIY market.　　Consumers to buy at a low price, go home to decorate their own hands, you can also have good taste. This is the service of the new poor. Everyone has a desire for a better life, and if you can help the new poor with a reasonable price and occasionally peep at or experience the life of the rich, you can also get rich. After all, the so-called new poor are not the same as the traditional poor, they can also spend.