Shao Yipo: What's the most important thing in the business management?

For the entrepreneur, there are two things others can not do, that is to find people and products

Yesterday, QQ Ma to our side to chat, talked about the founder of the importance of products to the success of the enterprise, even in QQ has been so successful, market capitalisation http://www.aliyun.com/zixun/aggregation/3534.html "> Nearly tens of billions of dollars today, he still has to spend a lot of time on products. It sounds simple and natural to me, but now many companies are not the founders.

An entrepreneur to manage too much, product, market, sales, finance, technology, find someone, fry people, PR ... You need to worry about everything, but you can't do everything yourself. For a start-up enterprise, I think the most important resource is the founder's time and energy, how to allocate these two resources is the most important issue. So for the entrepreneur, what are the things that can be delegated, and which are the need to personally grasp it?

I think there are two things other people can not do, that is to find someone and products.

It's important to find a good person. I have written a lot about the company should recruit what kind of people, should find "turtle" or "dirt turtle", find the heart of people how to do such articles, today will not say more. I just want to add one sentence: Find what kind of people decide what kind of culture the company will have, so entrepreneurs are sure to find their own. Find a good person, you can let him in the bag market, sales, finance, technology, public relations and many other things; find good people, can safely put a department of the company let him. He's better than the boss, that's great!

The second thing to pay attention to is the product, the product is the soul of a company. We are the world's leading products, AMAZON, APPLE, NINTENDO, their CEO or founder is a product-oriented, never decentralized madman. In my own experience, when I do ebay, I have a lot of powers in terms of products. 2002, ebay products should be able to play 75 points, which is directly related to the founder's daily involvement. After the 2003 platform migration to ebay, the product is getting worse, the score is miserable. Website to change a word often need nine weeks time, change a function needs in the headquarters platoon nine months of team, the company culture changes the impact of the product is fatal.

It is not easy to do a good job, it needs to integrate the needs of many departments: from the market to understand the target users and their needs, balance the sales department and the marketing department of different views, determine what the technical department to do and what can not do:

Market: What are our existing users? What are their needs? What are our potential users? Often, people (especially managers) pay too much attention to existing customers and ignore potential customers. People also pay too much attention to the needs that users can express (market research), ignoring the needs of users who don't know how to express themselves.

Sales: What kind of products sell out, easy to sell? Some companies, the market and the target users of sales are the same, some companies, users (mainly the product of the person) and the customer (pay the person) is not the same, or even the opposite, how to meet and weigh different needs?

Technology: Which products are easy to do and which are difficult to do? How to balance and choose between time and function? The Department of Technology will often say: the function of the marketing department is impossible, or if you want to do such a function, it will take a long time. Sometimes the technology department has a good idea, can do a new glare of the function, the marketing department is not. Whose judgment should we trust?

Customer Service: User feedback and questions, how to pay attention to? What are 1% of unimportant users coming up with, what are the requirements of our core users, or the potential core user problem (which solves this problem, he becomes the core user)?

In short, in addition to the selection of people, the product is a company's most important thing, an entrepreneur to the long-term development of the company as the goal, weighing the interests and prejudices of various departments (even inertia or inertia), to make decisions with their own intuition.

(the author is the founder of the original ebay network, current Jingwei China founder Management partner)

Source: "Entrepreneur"