Shop one: Entrepreneurship is a very difficult road

In the eyes of outsiders, Gege, a scholar, professor, professional manager of the dazzling aura, and he is only eager to become the engine of enterprise development. As Gege himself said, his blood flowed with a restless entrepreneurial gene. Eager to use their own entrepreneurial ideas to influence the way people live.

Entrepreneurship is a very difficult road.

Promote Gege is because he likes to do difficult things please, because often the more difficult things are more valuable, not difficult things are easy to do things, there is no barrier, everyone can do, after the value is not high. At that time, he found that e-commerce in China is still in infancy, see the Chinese netizens are rapid development, and China's internet economy growth rate, China's GDP growth rate is 5 times times. So he felt sure to start a business in a fast-growing industry.

As for how to cut into E-commerce, he decided to find a good, and there are certain barriers, the future development potential of a large area. After research, he found a meet the needs of the public, the entire variety, so that people can enjoy the goods and services in the business model, online supermarket. Online Supermarkets no one has done before, or did not succeed, it is difficult to explain it.

Gege decided to meet the difficulty. He believes that the difficulty of E-commerce is still in supply chain management. As supermarkets, fast-moving consumer goods are relatively large, heavier, difficult to distribute, some easy to leak, vulnerable, especially the short shelf life of goods, supply chain management has become very important. Supply chain management is just about more than 20 years of research in the field, so chose the online supermarket this fast consumer goods into.

In recent years, the representative of vertical electronic commerce when, Jing Dong, Xun and so on have entered the bottleneck period of development, thus turned to aggressively develop horizontal development. and Gege understand the integration of E-commerce, platform for the development of the trend, from the beginning of an accurate business model, so that shop No. 1th to avoid vertical into the transformation of lateral development pain, now, his focus has focused on the 1th store large-scale expansion. On the one hand, the distribution point of 34 cities, regional expansion, on the other hand category expansion, this year will add 500,000 of commodities, through the scale effect will be diluted cost, improve the core competitiveness of enterprises.

Shop number 1th was only 3,000 when it was online, and now it has expanded to nearly 200,000 varieties. By the end of this year, there will be 500,000 more new varieties. The increase of these varieties is on the one hand to purchase, the introduction of new varieties. On the other hand, through the store, the introduction of more excellent business to supplement.

The other 1th stores also offer richer categories through a variety of business models. Of all goods, only a part of the buyout to sell, and a part of the consignment, sold out before the settlement; there are some transfer orders, received the order to the merchant, so that businesses to complete the order fulfillment and after-sales service. The integration of all possible business models, according to different channels, different ways to optimize, to make the 1th shop can be the lowest cost, most efficient customer service.

Gege once played a gamble with Procter and Gamble. In August, he went to the China headquarters of Procter and Gamble, where he talked about strategic cooperation and set a target of 10 times times the annual growth of P & G. The results grew 16 times times a year. This seems to him to be a good concept of common win. The growth of store 1th is not only its own growth, but the process of winning with the suppliers.

Gege hopes that store 1th will become the best customer experience in the industry, is respected enterprises, this is his and his partner Liu Majestic Vision, if able to do these two points, they will certainly for customers, for the community, for employees, for shareholders to create value, but also their own value. Gege firmly believes in this.