Short video sharing application Viddy: Creating the next Instagram entrepreneurial miracle

Facebook spent 1 billion of dollars on a mobile photo-delivery platform Instagram a pioneering miracle. A two-year-old company with only 13 employees, products launched 18 months, 40 million registered users, so far 0 revenue, 1 billion U.S. dollar valuation; These keywords were completely unthinkable in the former smartphone era, a new entrepreneurial marvel created by mobile internet and picture socializing.

In the age of mobile internet, the word "social" is ubiquitous. The smartphone becomes the most important way of human virtual communication, and fragmentation sharing becomes the main social content. If Twitter is based primarily on a 140-character text-social model, then Instagram and the recently rising Pinterest have validated the success of the photo-exchange, so does the social model based on the third-largest carrier video have its own representative product, in addition to text and pictures?

The answer is yes, with the upgrade of the mobile network, the United States has gradually entered the age of 4G communications, video-sharing social model has ushered in the spring. According to the concept of heat medium and cold medium, it is a cold medium with less information and more participation than text, picture or short video. Currently, mobile social applications based on short video have Socialcam, Viddy, Klip, Mobli, and color. Among them, the most powerful development is relying on Facebook platform and celebrity Viddy.

Accumulated experience in early pioneering business

Viddy is headquartered in Los Angeles, California, Brent Oblein (Brett O ' Brien) and Auguchber (JJ Aguhob) was founded on October 1, 2010, the following April 11 officially released products, there are currently 11 employees. The app ushered in 10 million registered users this week. For a mobile application, the user base reached tens is an important milestone, and then the user stickiness, which means hundreds of millions of of dollars in valuation.

The key to success in entrepreneurship is people, and Viddy's success is closely related to O ' Brien's experience. O ' Brien graduated from the most famous Wharton school in the United States and founded several companies. He co-founded the Melfi Oblein (Murphy O ' Brien) PR brokerage firm with his wife Karen in 1989, and is currently one of the best independent PR companies in the Los Angeles area. Karen is chairman and CEO, O ' Brien as managing director.

In 1999, O ' Brien founded the digital asset Management and storage services company Xdrive, Auguchber joined as chief product officer in 2003. Xdrive then sold 30 million dollars to AOL in 2005, and Auguchber joined AOL as chief product manager for less than two years. The creation of xdrive to O ' Brien brings the experience of operating a digital content Storage Web site, which has helped him create Viddy later.

In 2007, the two men again co-founded the digital music video storage site Pluggedin, which can be seen as the music version of Hulu, the movie site. In April the following year, Pluggedin was formally tested, and the video included High-quality MTV from EMI, Sony BMG, Universal Records and many independent record companies.

The entrepreneurial experience of PR companies and music and video sites has made O ' Brien closely related to Hollywood. He has a personal relationship with a well-known entertainer such as Smith (would Smith), and has many years of cooperation with many record companies. This celebrity relationship was later proved to be a vital part of Viddy's success. O ' Brien is currently the CEO of Viddy, while Auguchber as product leader.